This is the presentation that I gave at TEDx Thessaloniki 2014. In it, I cover the concepts of vision, positioning, and networking in helping you succeed at being the best in a market segment, and I talk about some of the cognitive biases that prevent us from quitting and refocusing our efforts when we are not going anywhere. At the end of my presentation, I give an example of how these concepts come together by having created the website - http://www.thesustainablewatercompany.com to showcase how all the concepts come together. For the full blog post with all the description of the content of these slides go here - http://thedrawingboard.me/2014/05/21/new-beginnings-from-old-ends/