How to use social media to help you better recruit, engage, train and build relationships with your volunteers.

1. SOCIAL MEDIA AND
VOLUNTEER ENGAGEMENT
Social media should be…
Brief Timely Actionable
Social media can…
Share news Spread ideas Attract new volunteers
What do you want volunteers to…
Do? Know? Share?
Social media is great for…
Facebook Twitter YouTube
✔Building a community
✔Sharing photos, videos,
stories and events
✔Building relationships
with peripheral
volunteers (single day,
corporate groups)
✔Saying “thank you”
✔Getting feedback or
ideas from volunteers
or your community
✔Promoting volunteer
opportunities
✔Immediate volunteer
needs or reminders
✔Sharing news or events
✔Creating a “ripple
effect” via retweets
✔Building support for an
event or a topic using
#hashtags
Gathering content to
promote in other
places – website, etc
Providing orientation
and training
Personal develop-
ment for volunteers
Helping volunteers
understand your
clients or your work
Saying “Thank You!”
Examples
How to use social media to help you better recruit, engage,
train and build relationships with your volunteers.
SOURCE: https://learn.volunteermatch.org
CREATED BY:
Jennifer Bennett @JenBennettCVA
CVA, Senior Manager, Education & Training
Basil Sadiq @VolunteerMatch
Marketing Manager
Best Friends Animal Society
https://www.facebook.com/bestfriendsanimalsociety
Twitter recruitment campaign
#NHSVolunteerResponders
Volunteer orientation
https://youtu.be/fTER1C2M5HU
Volunteer Thank You
https://youtu.be/TLgjVUJwBzk