Harnessing the Power of Media to Grow Business
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Harnessing the Power of Media to Grow Business
- 1. Harnessing the Power of Media to Grow Business June 3, 2011
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- 4. Why Radio? 4
- 5. Why Radio? 93% of all people listen to radio at least once a week Source: RAB 2011 5
- 6. Why Radio? Most cost effective way to achieve reach, frequency and intensity Source: RAB 2011 6
- 7. Why Radio? News/Talk is the number one format & best for retention of advertising messages Source: RAB 2011 7
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- 9. Opportunities for You and Your Business! 9
- 10. Opportunities for You and Your Business! Contact the Newsroom news@1360wchl.com 10
- 11. Opportunities for You and Your Business! Contact the Newsroom news@1360wchl.com Record a PSA 11
- 12. Opportunities for You and Your Business! Contact the Newsroom news@1360wchl.com Record a PSA Submit to Community Calendar 12
- 13. Opportunities for You and Your Business! Contact the Newsroom news@1360wchl.com Record a PSA Submit to Community Calendar Record a Commentary 13
- 14. Opportunities for You and Your Business! Contact the Newsroom Live Interviews with Ron news@1360wchl.com Stutts Record a PSA Submit to Community Calendar Record a Commentary 14
- 15. Opportunities for You and Your Business! Contact the Newsroom Live Interviews with Ron news@1360wchl.com Stutts Record a PSA Live Remotes Submit to Community Calendar Record a Commentary 15
- 16. Opportunities for You and Your Business! Contact the Newsroom Live Interviews with Ron news@1360wchl.com Stutts Record a PSA Live Remotes Submit to Community Live Streaming Audio Calendar Record a Commentary 16
- 17. Opportunities for You and Your Business! Contact the Newsroom Live Interviews with Ron news@1360wchl.com Stutts Record a PSA Live Remotes Submit to Community Live Streaming Audio Calendar Record a Commentary Our Local Deal 17
- 18. Why Digital? 18
- 19. Why Digital? Total U.S. Internet Advertising in 2010: $37 billion Source: Borrell Associates 2011 19
- 20. Why Digital? Total Local Online Advertising in 2010: $14 billion Source: Borrell Associates 2011 20
- 21. Why Digital? Local Orange County Business Internet Advertising in 2010: $3.7 million 21 Source: Borrell Associates 2011
- 22. Why Digital? Local Orange County Business Internet Advertising in 2015: $7.2 million 22 Source: Borrell Associates 2011
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- 32. Chapelboro.com Easier and Better Way to Buy Online Advertising Traditional NEW!!! 32
- 33. We Deliver… Highly Targeted + Educated + Affluent Audiences Smart Consumers with Resources to Spend Locally Influencers who Create “Word of Mouth” Buzz About Your Business 33
- 34. Thank You! Barry Leffler CEO and Managing Partner bleffler@1360wchl.com 919-240-6032 34