Branding Companies: Landor Associates Case Study
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Advertising agencies are regarded as key institutions in contemporary economy. They are collectively a major influence on consumer culture. Institutions around the world make their designs and promotion strategies in-house, or most commonly hire an external firm that best fits their needs. This article will assess firm Landor Associates in order to consider it as a working partner for branding assignments.
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Branding Companies: Landor Associates Case Study
- 1. Company Summary By Carolina Rondon
- 2. “Products are made in a factory, but brands are created in the mind.” - Walter Landor
- 3. About Landor Associates Leading brand consultancy with 28 offices in 22 countries. Design and consulting services to help create, establish, brands from several industries. The agency provides its customers with brand value research and analysis
- 4. The legacy
- 5. Landor today 700 employees $29.2 millions in sales 22 industries
- 6. 1940 1950 1960 1970 198019902000s2010s Clients
- 7. Key Personnel Lois Jacobs Allen Adamson Henry Chan chief executive officer chairman of the NAregion president of greater China region
- 8. Capabilities Brand purpose & sustainability Research & insights Brand strategy & positioning Brand experience Digital & social media Identity & design Naming & verbal branding
- 9. Distinctness
- 10. Distinctness
- 11. Website
- 12. Should you hire Landor? Few on the industry of advertising can deny the influence of Landor Associates. Landor offers innovative solutions to great brands around the world. Although there are some particular weaknesses such as a possible overwhelming website and lack of social responsibility programs, Landor possesses a strong and appealing branding image to numerous clients and prospects from industries such as health, finance, food, government, and tourism. Founder Walter Landor’s vision of a groundbreaking company concentrated in brands performance possibly surpassed his original expectations. The reason to affirm this is because Landor Associates International is certainly a suitable option to take in consideration when a company desires to reach its strongest branding momentum.
- 13. Thank you!
Editor's Notes
- ----- Meeting Notes (2/10/15 18:17) ----- Advertising agencies are regarded as key institutions in contemporary economy. They are collectively a major influence on consumer culture
- ----- Meeting Notes (2/10/15 18:18) ----- The initial success of this company was due to Walter’s growing reputation in both Europe and the United States. Landor was born in Munich, Germany and grew up around artists and designers. His professional development began with his father, who was an architect, and continued with his formal education in the United Kingdom. In 1939, Landor came to the United States to work on the British Pavilion at the New York World’s Fair ----- Meeting Notes (2/10/15 18:35) ----- Landor opened into more and more industries by combining innovative design ideas and market research. This new approach to branding improved the sales of the firm’s customers, consequently increasing Landor’s reputation and clientele.