1. Caroline Reed

2. The Coca-Cola Company
Marketing Factory Portal
Case Study #1
A Simple Solution to a
Complex Problem

3. The Coca-Cola Company Adopted A World-class
Marketing Process
• Globally proven
• Best in class “Stage
& Gate” process
3

4. Implementation
Was Problematic
• Multiple disconnects
• Silos of work
• Inconsistent
processes
4

5. Developed A
Portal Solution
To Automate &
Streamline
• Automated flow
• Standardized processes
• Visibility, alignment &
accountability
• Paperwork reduction
5

6. The Coca-Cola Company Marketing Factory Portal
6
Annotation
Mobile Ready
Workflow / Automated
Approvals Financial Visibility
Agency Access
Individual
User Settings
1 2 3
4 5 6
An elegant, feature-rich solution

7. The Coca-Cola Company
Integrated Marketing
Content Portal
Case Study #2
A Simple Solution to a Complex
Problem

8. The Coca-Cola Company Provides B2C
Integrated Marketing Communication
Via Its Network Of Customers
• Customers include Grocery, Convenience,
Retail, On & Off Premise Food Service
• Marketing Communication includes
creative content provided for use across
mediums, including TV, Radio, Print,
OOH, Digital, In-venue, POS
8

9. Implementation
And Distribution
Was Problematic
• Multiple inefficiencies
• Silos and duplicative work
• Inconsistent Messaging
9

10. Developed A Turn-Key
Portal Solution • Puts Media Content and Marketing
Assets in one place
• Allows strategic messaging to
consumers across all media end
points
• Ensures consistent visual identity
• Facilitates content owner & user
engagement
• Streamlines fulfillment process,
increases time productivity & cost
efficiency
10

11. 11
The Coca-Cola
Company
Integrated
Marketing
Content Portal
An elegant,
feature-rich
solution

12. The Coca-Cola Company
In-House Design Studio
Case Study #3
A Simple Solution to a
Complex Problem

13. 13
The Coca-Cola
Company Utilizes
Internal Design
Resources To
Develop And
Execute Creative
Content Across
Multiple
Mediums
Environm
ental
Design
Strategy
• In Store
Equipment
• On-premise
Customer
Accounts
Environ-
mental
Design
Industrial
Design
Packaging
Design
• Brand Teams
• Customer Teams
• National Retail & FSOP Teams
Visual
Identity
Systems
• Brand Portfolios
Internal Clients
• Annual Brand
Programs
IMC Design Group Scope & Scale
• Strategic Properties Groups
• Market Units

14. Tracking &
Reporting Was
Problematic
• High volume of projects
• Fast pace environment
14
High Volume
Projects
from multiple
sources across
the system
Designers
with different
levels of
expertise
No easy way
to track
projects and
report
savings
No easy way
to assign and
manage
projects

15. Developed An
Automated Project &
Time Tracker
• Ease of tracking hours against
projects
• Turn key financial analysis and
reporting
• Flexible integration with other
applications
15

16. 16
The Coca-Cola
Company
Design Studio
Time Tracker
An elegant,
feature-rich
solution

17. Thank You