Presentation for Agile Australia Conference 2013. Introducing Lean Startup concepts in a way accessible to people used to usual project management methods. With lean startup you don't assume you know the end state required, (as you do with a project), you assume you need to focus on learning to discover the end state to solve the problem you area you looking at.

1. The Lean Startup
(for project managers)

2. @micdijkstra@carolineggordon

3. Entrepreneur

5. #productmanager

6. #leanproductmanager

7. UX Tech
Business

8. Users Product
Business

9. Customers
Designers
&
Developers
Stakeholders

11. #leanstartupadvocate

13. Unlock a new way of thinking.

15. #knowyourcustomer

16. “a set of processes used by entrepreneurs
to develop products and markets,
combining Agile Software Development,
Customer Development and existing
software platforms.”
The Lean Startup

18. It’s about being less wasteful.

20. “a human institution designed to deliver a
new product or service under conditions
of extreme uncertainty. ”
What is a startup?

24. 9/10
startups fail

25. #startupsarehard

26. “We can't predict
the future”
“We don't really know
what customers want”
“Advancing the
plan is progress”

27. Sound familiar?

28. “Startups don't have much time or budget
so they need to be resourceful.”
The Problem

29. It’s about being less wasteful.

31. Catalyst Recruiting

32. #fail

33. Didn't understand the wants of
their target customers.

34. Three Inc.

35. #fail

36. Product did not represent
consumer demand.

38. #customersfirst

39. Figure out how to meet what
the customer demands.

41. #win

43. Everything is an assumption
that needs to be tested.

44. Identify and test your riskiest
assumptions first.

45. There are no facts
inside your building,
so get outside.

47. #safetofail

48. #failearly

50. Optimise for learning.

51. Monitor speed of learning.

52. Validate your
riskiest assumptions,
as quickly as possible.

53. #startuptools

54. The Lean Canvas

55. Who has this problem?
- who are your target customers?
What problem are you trying to solve?
- is it really a problem?
Why should they care?
- do you provide enough value?
Validate your assumptions

56. The Lean Canvas

57. #buildit

58. Optimise for learning.

59. Source: http://minimumviablepants.tumblr.com/image/10561315925
The MVP

60. Minimum amount of features
required to learn.

61. It’s about being less wasteful.

62. #measureit

65. We believe our talk will educate project managers on the
Lean Startup.
This will be validated when 7 out of 10 project
managers in the audience confirm they know how to use
Lean Startup in their work.
Validate your hypotheses with qualitative data

67. We believe project managers want to know how the
Lean Startup relates to them.
This will be validated when 500 project managers
download the presentation of our video.
Validate your hypotheses with quantitative data

68. #testit

69. “If we have data, let’s look at data.
If all we have are opinions,
let’s go with mine.”
Jim Barksdale, former CEO of Netscape

70. Use your data.

72. #pivot
or
#persevere

73. Life’s too short to build
something nobody wants.

74. #customersfirst

75. WHAT DOES IT
MEAN TO ME?

76. Risk
Management
Projects Lean
Startup

77. @carolineggordon

83. Control
Prune
Optimise
build
Optimise
business

84. 1. Lean startup is risk management
2. Waste before project starts
3. Cultural change
Hypotheses

85. #leanstartup
is
#riskmanagement

86. Risk
Management
Projects Lean
Startup

87. The risk is that bad things
will happen.
Project Risk

88. Such a low chance that we
assume it won’t.
Project Assumption

89. Drive down risk
- mitigations
- fallbacks
- contingencies
Project managers

90. No risks,
just assumptions.

91. No mitigations,
just experiments.

92. Project managers actively drive risk down.
Agile
Assumptions are validated with real experiments.
Lean Startup

93. Solution handed to team by Product Owner as a
product backlog.
Agile
The solution emerges as assumptions are
validated.
Lean Startup

94. Iterates the process of building the product.
Agile
Iterates the process of solving the problem.
Lean Startup

95. What are the risks of building this product?
Agile
What is the risk that this is a problem?
Lean Startup

96. Business model assumed.
Agile
Business model validated.
Lean Startup

98. Experiments

99. #wastebeforeprojectstart

100. Do customers have the problem?
If there was a solution, would they buy it?
Would they buy it from us?
Can we build a solution for the problem?
Lean Startup Product Development

101. Do users have the problem?
If there was a solution, would they use it?
Would they fund a project for this?
Can we build a solution?
Lean Startup Internal Customers

102. Do customers have the problem?
If there was a solution, would they buy it?
Would they buy it from us?
Can we build the solution?
Agile Product Development

103. Project X

104. Projects
though the
approval
funnel
Ideas
through the
validation
funnel
Projects Lean
Startup
One
expensive
experiment
= the
project
Many cheap
experiments

105. Idea Screen
Business Case
Go to Development
Iterate
Deliver MVP

108. #culturalchange

109. Turn the entire decision making
process of the organisation
upside down.

110. The start of a cultural change.

111. #itsokaytofail

112. #seekoutvalidation

113. Create an organisation of
intrapreneurs.

114. #learning

115. Now I have a hammer,
all I see are nails.

116. Determine the context
Is there a reasonable risk that this won’t solve the
problem?
Is the situation so complex it’s hard to know what effect
this change will really have?
Is there a proven business model / known efficiencies for
this product?
Is this a variation on what we have done many times
before?

117. 1. Are your assumptions valid?
2. How can you validate them?
3. Create a Lean Canvas to use along with your risk
register.
Use it for conversations with stakeholders and the team.
What a project manager can do

118. Be a change agent.

119. Fin.

120. @micdijkstra@carolineggordon