Asea, Verdis Norton, breakthrough, health

1. Verdis Norton
Founder & CEO

2. Welcome!
…to what I believe will be the
most significant event that will
occur in “network marketing”
during this century

3. ASEA is raising the bar, and
is poised to break industry
and world records!

4. ASEA is unparalleled!
• New science base
technology
• Patent protected
• Fast acting, all natural
• Broad applications
• “Must have” product for
athletes
• “Realness” is resonating
within the industry

5. ASEA momentum is building…
• Three years to “stage” the business for
today’s launch
• Associate base is firm and building rapidly
• Best-in-class tools and “scale-up” systems in
place
• Word is spreading…ranked in top tier of
MLM “gainers”

6. The Management and
Associate teams forming
around ASEA are world
class!

7. ASEA will make “Network
Marketing” history!

8. Today, with the official launch
of ASEA, we set the stage to further
accelerate the
expansion that will
take ASEA around
the world!

9. Today…four topics frame up the
ASEA opportunity
1. Unprecedented Demand
2. Phased Growth Curves
3. The Opportunity
4. ASEA Vision

10. 1. Unprecedented
Demand

11. In January 2007, Steve Jobs
announced to the world that Apple
was introducing a
new device…that he described as
both “revolutionary and magical”

12. The device was the
iPhone…and it was
described as being 5
years ahead of any
other phone

13. It went on sale in June 2007,
and was a huge success
• People queued up through the night to
be the first to get one
• First quarter sales topped the sales of
Palm, Nokia, and Motorola combined
• By the end of the year, Apple had sold
3.7 million iPhones

14. And it didn’t stop…by the end of 2010
Apple will have sold 80 million iPhones
100
80 Million iPhones
80
60
40
20
0
2007 2008 2009 2010

15. In 3.5 years, Apple iPhones
will generate revenues in
excess of $25 billion
(5 times the Utah state budget)

16. Then Apple introduced the iPad…

17. Jobs described the iPad as a
completely new experience
• Thin and lightweight, and easy to hold
• Innovative software…manipulate with
your fingers
• Superior to existing reading devices

18. The iPad exceeded expectations and
was, and is, tremendously successful
• Unveiled in January, launched in April
• Sold 3.3 million iPads in the first three
months
• Astronomical projections through 2012:
• 2010 12.9 million
• 2011 36.5 million
• 2012 50.4 million
100 million units in three years
Source: iSupply Market Research

19. Based on projections, the iPad
will generate revenues of
$64 billion over the next
three years
Source: iSupply Market Research

20. The four-year combined revenue
for IPhones and IPads, with
accessories, will exceed
$100,000,000,000
Source: iSupply Market Research

21. What do both the iPhone
and the iPad have in
common?

22. Unprecedented
Demand!

23. Webster’s definition of “unprecedented”
• Never before known or experienced
• Unparalleled
• Having no previous
example
• Innovative, inventive,
original, novel

24. Profile of “typical demand”
• Typical Demand
– Established market
– Competitive product, not one-of-a-kind
– Does not change the game
– Moderate revenue and share growth

25. Profile of “unprecedented
demand”
• Unprecedented Demand
– New market or category
– One-of-a-kind…no initial competition
– Changes the game
– Dramatic revenue and share gains

26. Like the IPhone and
IPad, ASEA is a game
changer!
• ASEA enhances the body’s natural
ability to take care of itself…and it’s
native to the body
• ASEA improves the body’s aerobic
efficiency…and does it naturally
(athletic performance)
ASEA will create unprecedented demand!

27. Using Steve Jobs’ words, ASEA is a
“revolutionary and magical product”
• Unparalleled Health and Wellness benefits
– Protective enzymes 500% more effective
– Promotes increased production of Glutathione and SOD
– Improves the body’s aerobic efficiency
• Dramatic improvement in athletic ability
– Performance
– Endurance
– Recovery
– Repair

28. In short, ASEA will be a
game changer for the
industry and the world!

29. 2. Phased Growth
Curves

30. A concept in microbiology seems
to correlate with typical growth
patterns in network marketing

31. …3 phases of growth
1. LAG PHASE...a period of slow growth
2. LOG PHASE …marked by rapid exponential
growth.
3. STATIONARY PHASE…cells shut down as
nutrients are depleted.

32. Network Marketing typically
follows the same pattern
LOG PHASE
(Exponential
Growth)
STATIONARY
PHASE
LAG PHASE (No Growth)
(Slow Growth)

33. What is the correlation that causes the
log phase drop into the stationary phase ?
LOG PHASE
(Exponential
Growth)
STATIONARY
PHASE
LAG PHASE (No Growth)
(Slow Growth)

34. What is the correlation that causes the
log phase drop into the stationary phase ?
Microbiology Network Marketing
Lack of Growth Saturated
Nutrients Market, Lack of
Demand

35. If demand is the key
factor, how big is the
potential market, or
opportunity, for ASEA?

36. 3. Opportunity

37. ASEA is positioned to catapult in
two huge markets
Health & Wellness Sports
The global Health & The Sports industry is
Wellness industry is gigantic…$213 billion in
the US alone
huge…over $800 • Twice the size of the Auto
billion Industry in the US
• Seven times the size of the
Movie Industry

38. Health & Wellness
Industry

39. The healthcare industry in the
US is more or less broken
World Health Organization…
• US healthcare spending is the highest of all industrial
countries, and yet it ranked:
• 37th in overall performance
• 72nd by overall level of health
• The US is the only wealthy industrial country in the
world that does not provide health care to all citizens

40. Healthcare is the largest sector in the
economy - 50% greater than either
Housing or Food
US is the only industrial national that
spends over 10% of GNP on Healthcare
Blue Cross, Blue Shield

41. Mike Leavitt, HHS Secretary, 2006
“American medicine is on a collision course with
the future as a result of steadily rising costs”
• Healthcare costs as a % of GNP
• 1940 = 4%
• 1970 = 8%
• 2000 = 16%
• 2030 projected at 25%

42. Mike Leavitt, HHS Secretary, 2006
“Until we begin to pursue
prevention and staying healthy
with the same rigor that we give
treatment, our (healthcare) cost
problems will persist”

43. ASEA is the absolute key to
natural health and wellness
ASEA strengthens the immune system
1. ASEA supplementation makes the body’s natural
protective enzymes five times more effective
2. ASEA significantly “steps up” the production of
Glutathione and Superoxide Dismutase
3. ASEA supplementation significantly improves
respiratory/aerobic performance (oxygenates the body)

44. Glutathione (GSH) is key to cellular health
• GSH is produced by every cell in the body to block
and prevent cell damage
• GSH may determine the rate of aging and
susceptibility to chronic disease
 Blood levels of GSH drop about 17% between the
ages of forty and sixty
 Lack of GSH in the cells is a primary cause of faster
aging (Lang, University of Louisville)
 Those with low levels of GSH are 30% more likely to
have chronic disease, decreased functions,
and early death (Lang, Julius, University of Michigan)

45. Hippocrates, the father of western
medicine, lived 2,500 years ago…his
teachings still resonate
Three of his best known statements:
• “Let your food be your medicine, and your medicine
be your food”
• “Walking is man's best medicine”
• “Natural forces within us are the true healers
of disease”
ASEA is both the food and the body’s natural forces!

46. The overall Health and Wellness
Market is staggering…over $800 MM in 2006
Global Health & Wellness
Pharmaceutical Neutraceutical
$189
$643 Billion
Billion
Source; IMS Health 2006 Source; WPD SSA 2006
The addressable market is at least $30 billion

47. Sports Industry

48. ASEA dramatically improves athletic ability
• Multiple studies show improvement in VO2Max, time to
Ventilatory Threshold
• Preponderance of anecdotal testimonials
• All reports positive
• Multiple third-party studies and articles
• Multiple universities conducting studies
Bottom line: every athlete in the world will
be disadvantaged if not taking ASEA!

49. The sports opportunity is huge,
but hard to quantify (US dollars)
• The sports industry is gigantic (Over $200 billion in US alone)
• The Energy Drink Market hit $5.4 billion in 2007…expected to
be $10 billion in 2010
• The global Sports Drink Market is $300 Billion; North America
$147 Billion
ASEA will create a whole new category
“Endurance & Recovery”
Sources: Wikipedia; Goldman Sachs; WIKI Research

50. The Sports industry indirectly touches
countess lives…$200 Bil impact
$Billions % Cont
• Advertising $27.4 12.9%
• Spectator Spending 26.2 12.3%
• Sporting Goods 25.6 12.0%
• Operating Expense 23.0 10.8%
• Gambling 18.9 8.9%
• Professional Services 15.3 7.2%
• Medical Spending 12.6 5.9%
• Licensed Goods 10.5 4.9%
• Media Rights 7.0 3.3%
• Sponsorships 6.4 3.0%
• Facility Construction 2.5 1.2%
• Multimedia 2.1 1.0%
• Endorsements 0.9 .04%
• Other 20.2 9.5%

51. 500 million people have registered as
participants in various sports (US alone)
Participants
Walking
Swimming
Bowling
Bicycling
Weightlifting
Run/ Jogging
Basketball
Golf
Baseball
Soccer
Softball
Total US Population
Volleyball
Inline Skating
Is 300 million
Tennis
Mtn Biking
Downhill Skiing
Martial Arts
Snowboarding
Ice Skating
Cross C. Skiing
Ice Hockey
0.0 20.0 40.0 60.0 80.0 100.0
Source: AIES/ IASE, 2004

52. Extrapolation based on US data
and G8 populations
• The US Sports industry is over $200 billion
• The G8 nations (includes the US) Sports industry is $1 trillion
• Almost 500 million people have registered for various sports
activities in the US
• 2.5 billion people are participating in various sports in just
the G8 nations
G8 Nations: Canada, France, Germany, Italy, Japan, Russia,
United Kingdom, United States

53. The potential for ASEA in just the
athletic arena is mind boggling
US Athletes G8 Athletes
• US population: 300MM • G8 population: 1.5 Billion
• Assumption: 100MM • Assumption: 500 MM
sports participants (33%) sports participants (33%)
• 5% usage @ 1 case/ • 2% usage @ 1 case/
month = $600 Million/ yr month = $1.2 Billion/ yr
• 10% usage @ 1 case/ • 4% usage @ 1 case/
month = 1.2 Billion/ yr month = 2.4 Billion/ yr

54. Given the dynamics surrounding
ASEA, how long will the log phase last ?
LOG PHASE
(Exponential
Growth)
STATIONARY
PHASE
LAG PHASE (No Growth)
(Slow Growth)

55. Huge markets and unprecedented
demand will drive up the log phase

56. 4. ASEA Vision

57. The ASEA vision is framed
within the context of the
Strat-Link planning process

58. Industry
Correlation /Market
Operating Competition
Priorities 12 1
11 2
Corporate Internal
Priorities
10 3 Analysis
Strategic 9 4 Trends/
Initiatives Implications
8 5
Strategies
7 6 SWOT
Analysis
Objective Critical
/Goals Issues

59. ASEA Mission
The ASEA Mission/ Purpose:
• Bless lives by helping individuals and
families improve their health, well-
being and performance
• Provide an opportunity for individuals
and families to realize their full
potential; and realize their hopes and
dreams

60. ASEA Vision
The ASEA Vision:
• Attain worldwide distribution of ASEA in
record time…
• While setting a new industry standard of
professional, principle-based
management, and the personal
development of ASEA affiliated Associates

61. Benchmarking Assessment…ASEA strong across
all key success factors
Company Product Science Patents Mgmt Plan Tools/AD
Competitor A
Competitor B
Competitor C
Competitor D
Competitor E
Competitor F
Competitor G
Competitor H
Competitor I
Competitor J
ASEA
Strong Moderate Marginal

62. ASEA is firmly committed to you
and your personal development
• Based on Strat-Link principles/ processes
• Tiered training based on rank advancement
• Entry level: “Principles and Values” and
“Fundamentals for Success”
• Advanced: full gamut of personal
development

63. ASEA’s Strat-Link training is focused more
on “become” rather than “income”
“What you get by achieving
your goals is not as important
as what you become by
achieving your goals”
- Zig Zigler

64. “If you do not feel yourself
growing in your work
and your life broadening and
deepening, if your task is not a
perpetual tonic to you, you have
not found your place.”
- Orison Marden

65. Have you found your place?
And are you ready to make
history with us?

66. Patanjali…2200 years ago!
• “When you are inspired by some great
purpose, some extraordinary project, all your
thoughts break their bounds, your mind transcends
limitations;
• Your consciousness expands in every direction; you
find yourself in a new, great, and wonderful world
• Dormant forces, faculties, and talents become alive;
you discover yourself to be a greater person by far
than you ever dreamed yourself to be.”

67. ASEA is a great purpose!
The ASEA Mission:
• Bless lives by helping individuals and
families improve their health, well-
being and performance
• Provide an opportunity for individuals
and families to realize their full
potential; and realize their hopes and
dreams

68. Let’s drive ASEA around the world in
record time…

69. …and change
the world
with ASEA!

70. Jarom Webb
Chief Financial Officer

71. Kurt Richards
Vice President
Corporate Development

72. Bruce Call
Vice President, Marketing

73. Karen Reilley
Director of Associate Support

74. Justin Wilson
Director of Associate Development

75. Chris Mastin
Director of Sales Development

76. James Pack
Founder & President

77. Kurt Richards
Vice President
Corporate Development

78. Karen Reilley
Director of Associate Support

79. Kevin Porter
Triple Diamond