SlideShare a Scribd company logo
1 of 23
Download to read offline
UXDC 2017
Carol Smith
@carologic
Design vs. Cancer:
Patients Win
IBM Watson / Design vs. Cancer: Patients Win
@carologic / UXDC 2017 @UXDC #UXDC2017
IBM Health Corps
• Engage communities.
• Harness data.
• Transform health.
• American Cancer Society - Global
• NCCN (cancer treatment guidelines)
• Global health partners
– CHAI
– Ministries of Health in Ethiopia,
Nigeria, Uganda
https://www.ibmhealthcorps.org/
IBM Watson / Design vs. Cancer: Patients Win
@carologic / UXDC 2017 @UXDC #UXDC2017
1 UX, 2 SW engineers, a technologist, a visualization
architect and a business consultant move into a house…
IBM Watson / Design vs. Cancer: Patients Win
@carologic / UXDC 2017 @UXDC #UXDC2017
Reasons for success in 3 weeks
1. Clear problem definition
2. Availability of experts
3. Close contact with team and users
IBM Watson / Design vs. Cancer: Patients Win
@carologic / UXDC 2017 @UXDC #UXDC2017
Sub-Saharan Africa
• Lower-income countries
• Fewer hospitals
• Fewer doctors
• Fewer medicines and
equipment
• Even where services exist,
people are unable to afford
them
Problem: Cancer looks different in lower-income countries
People present late
for treatment
Outcomes are poorAccess to treatment
is limited
IBM Watson / Design vs. Cancer: Patients Win
@carologic / UXDC 2017 @UXDC #UXDC2017
Lack of awareness
of signs/symptoms
Stigma
Inability to get
to health facility
Cancer treatment
Lack of diagnostic
capacity
Lack of access
to treatment
Communities
Leaking pipeline to treatment
IBM Watson / Design vs. Cancer: Patients Win
@carologic / UXDC 2017 @UXDC #UXDC2017
Availability to experts
• NCCN advisors
– Guidelines supervisor
– Pharmacist
• Nurse oncologists
• Academics
• Watson for Oncology team
IBM Watson / Design vs. Cancer: Patients Win
@carologic / UXDC 2017 @UXDC #UXDC2017
Experts Built Logic Maps
IBM Watson / Design vs. Cancer: Patients Win
@carologic / UXDC 2017 @UXDC #UXDC2017
Close contact = living together
+ VizD
“Delivering high value in a short time: co-location, agile and design thinking”
Blog entry by Carol Smith: https://ibmhealthcorpsblog.wordpress.com/2016/09/
IBM Watson / Design vs. Cancer: Patients Win
@carologic / UXDC 2017 @UXDC #UXDC2017
Kanban – visible work
IBM Watson / Design vs. Cancer: Patients Win
@carologic / UXDC 2017 @UXDC #UXDC2017
Users – storyboarding, interviews…
IBM Watson / Design vs. Cancer: Patients Win
@carologic / UXDC 2017 @UXDC #UXDC2017
Rough, quick prototypes and discussions
IBM Watson / Design vs. Cancer: Patients Win
@carologic / UXDC 2017 @UXDC #UXDC2017
Final pieces: Everyone did data entry
IBM Watson / Design vs. Cancer: Patients Win
@carologic / UXDC 2017 @UXDC #UXDC2017
ChemoQuant: Forecasting Tool
IBM Watson / Design vs. Cancer: Patients Win
@carologic / UXDC 2017 @UXDC #UXDC2017
Distribution of cancer across population
IBM Watson / Design vs. Cancer: Patients Win
@carologic / UXDC 2017 @UXDC #UXDC2017
List of treatments to purchase
IBM Watson / Design vs. Cancer: Patients Win
@carologic / UXDC 2017 @UXDC #UXDC2017
Lack of awareness
of signs/symptoms
Stigma
Inability to get
to health facility
Cancer treatment
Lack of diagnostic
capacity
Access to
treatment
Communities
Impact
IBM Watson / Design vs. Cancer: Patients Win
@carologic / UXDC 2017 @UXDC #UXDC2017
3 reasons for success
1. Clear problem definition
2. Availability to experts
3. Close contact with team and users
IBM Watson / Design vs. Cancer: Patients Win
@carologic / UXDC 2017 @UXDC #UXDC2017
Work continues…
ACS partners in the fight
for more birthdays
21
IBM Watson / Design vs. Cancer: Patients Win
@carologic / UXDC 2017 @UXDC #UXDC2017
Contact Carol
in/CarolJSmith
@Carologic
slideshare.net/carologic
Lightning Round: Design in Healthcare
• Erin Golden
• Panel Moderator
• Carol Smith
• Design vs. Cancer: Patients Win
• Erika Harvey
• Putting the Nurse into Healthcare
• Fatih Demir and Isa Jahnke
• Design Principles for Augmented Reality MCI Systems

More Related Content

What's hot

Business growth principles in the new economy
Business growth principles in the new economy Business growth principles in the new economy
Business growth principles in the new economy Ashish Bedekar
 
User Research 101 Handout
User Research 101 HandoutUser Research 101 Handout
User Research 101 HandoutCarol Smith
 
Designing Trustable AI Experiences at World Usability Day in Cleveland
Designing Trustable AI Experiences at World Usability Day in ClevelandDesigning Trustable AI Experiences at World Usability Day in Cleveland
Designing Trustable AI Experiences at World Usability Day in ClevelandCarol Smith
 
Prototyping for Beginners - Pittsburgh Inclusive Innovation Summit 2019
Prototyping for Beginners - Pittsburgh Inclusive Innovation Summit 2019Prototyping for Beginners - Pittsburgh Inclusive Innovation Summit 2019
Prototyping for Beginners - Pittsburgh Inclusive Innovation Summit 2019Carol Smith
 
Artificial Intelligence & Software Testing: Hype or Hysteria?
Artificial Intelligence & Software Testing: Hype or Hysteria?Artificial Intelligence & Software Testing: Hype or Hysteria?
Artificial Intelligence & Software Testing: Hype or Hysteria?Johan Steyn
 
Data-driven UX: What it really takes and how to get there
Data-driven UX: What it really takes and how to get thereData-driven UX: What it really takes and how to get there
Data-driven UX: What it really takes and how to get thereEmmanuelle Boloix, Ph.D.
 
Ethics & AI: Designing for Health
Ethics & AI: Designing for HealthEthics & AI: Designing for Health
Ethics & AI: Designing for HealthAmy Chenault
 
Demystifying Artificial Intelligence: Solving Difficult Problems at ProductCa...
Demystifying Artificial Intelligence: Solving Difficult Problems at ProductCa...Demystifying Artificial Intelligence: Solving Difficult Problems at ProductCa...
Demystifying Artificial Intelligence: Solving Difficult Problems at ProductCa...Carol Smith
 
Artificial Intelligence Introduction & Business usecases
Artificial Intelligence Introduction & Business usecasesArtificial Intelligence Introduction & Business usecases
Artificial Intelligence Introduction & Business usecasesVikas Jain
 
Making Faster UX in an Agile World - HOAPitt 2017
Making Faster UX in an Agile World - HOAPitt 2017Making Faster UX in an Agile World - HOAPitt 2017
Making Faster UX in an Agile World - HOAPitt 2017Carol Smith
 
Demystifying AI | Mathias Vercauteren | Keynote at AI 4 Business Summit | Bru...
Demystifying AI | Mathias Vercauteren | Keynote at AI 4 Business Summit | Bru...Demystifying AI | Mathias Vercauteren | Keynote at AI 4 Business Summit | Bru...
Demystifying AI | Mathias Vercauteren | Keynote at AI 4 Business Summit | Bru...Mathias Vercauteren
 
Australian Legal Education in 2017: Taking Stock for an Uncertain Future
Australian Legal Education in 2017: Taking Stock for an Uncertain FutureAustralian Legal Education in 2017: Taking Stock for an Uncertain Future
Australian Legal Education in 2017: Taking Stock for an Uncertain FutureSally Kift
 
Ai ml-demystified-mwux2017-final-171016011705
Ai ml-demystified-mwux2017-final-171016011705Ai ml-demystified-mwux2017-final-171016011705
Ai ml-demystified-mwux2017-final-171016011705Sayali Surve
 
Best Practices for Scaling Data Science Across the Organization
Best Practices for Scaling Data Science Across the OrganizationBest Practices for Scaling Data Science Across the Organization
Best Practices for Scaling Data Science Across the OrganizationChasity Gibson
 
Navigating challenges in IA people management at IAC19
Navigating challenges in IA people management at IAC19Navigating challenges in IA people management at IAC19
Navigating challenges in IA people management at IAC19Carol Smith
 
JU Analytics Day Presentation by Naveen Agarwal, Creative Analytics Solutions...
JU Analytics Day Presentation by Naveen Agarwal, Creative Analytics Solutions...JU Analytics Day Presentation by Naveen Agarwal, Creative Analytics Solutions...
JU Analytics Day Presentation by Naveen Agarwal, Creative Analytics Solutions...Naveen Agarwal
 
Product Design in Agile Environments: Making it Work at ProductCamp Pittsburgh
Product Design in Agile Environments: Making it Work at ProductCamp PittsburghProduct Design in Agile Environments: Making it Work at ProductCamp Pittsburgh
Product Design in Agile Environments: Making it Work at ProductCamp PittsburghCarol Smith
 
[Datanest] AI startup in Indonesia - March 2018
[Datanest] AI startup in Indonesia - March 2018[Datanest] AI startup in Indonesia - March 2018
[Datanest] AI startup in Indonesia - March 2018Thibaud Plaquet
 
Making Great User Experiences, Pittsburgh Scrum MeetUp, Oct 17, 2017
Making Great User Experiences, Pittsburgh Scrum MeetUp, Oct 17, 2017Making Great User Experiences, Pittsburgh Scrum MeetUp, Oct 17, 2017
Making Great User Experiences, Pittsburgh Scrum MeetUp, Oct 17, 2017Carol Smith
 

What's hot (20)

Business growth principles in the new economy
Business growth principles in the new economy Business growth principles in the new economy
Business growth principles in the new economy
 
User Research 101 Handout
User Research 101 HandoutUser Research 101 Handout
User Research 101 Handout
 
Designing Trustable AI Experiences at World Usability Day in Cleveland
Designing Trustable AI Experiences at World Usability Day in ClevelandDesigning Trustable AI Experiences at World Usability Day in Cleveland
Designing Trustable AI Experiences at World Usability Day in Cleveland
 
Prototyping for Beginners - Pittsburgh Inclusive Innovation Summit 2019
Prototyping for Beginners - Pittsburgh Inclusive Innovation Summit 2019Prototyping for Beginners - Pittsburgh Inclusive Innovation Summit 2019
Prototyping for Beginners - Pittsburgh Inclusive Innovation Summit 2019
 
Artificial Intelligence & Software Testing: Hype or Hysteria?
Artificial Intelligence & Software Testing: Hype or Hysteria?Artificial Intelligence & Software Testing: Hype or Hysteria?
Artificial Intelligence & Software Testing: Hype or Hysteria?
 
Data-driven UX: What it really takes and how to get there
Data-driven UX: What it really takes and how to get thereData-driven UX: What it really takes and how to get there
Data-driven UX: What it really takes and how to get there
 
Ethics & AI: Designing for Health
Ethics & AI: Designing for HealthEthics & AI: Designing for Health
Ethics & AI: Designing for Health
 
Demystifying Artificial Intelligence: Solving Difficult Problems at ProductCa...
Demystifying Artificial Intelligence: Solving Difficult Problems at ProductCa...Demystifying Artificial Intelligence: Solving Difficult Problems at ProductCa...
Demystifying Artificial Intelligence: Solving Difficult Problems at ProductCa...
 
Artificial Intelligence Introduction & Business usecases
Artificial Intelligence Introduction & Business usecasesArtificial Intelligence Introduction & Business usecases
Artificial Intelligence Introduction & Business usecases
 
ai-ux-ui
ai-ux-uiai-ux-ui
ai-ux-ui
 
Making Faster UX in an Agile World - HOAPitt 2017
Making Faster UX in an Agile World - HOAPitt 2017Making Faster UX in an Agile World - HOAPitt 2017
Making Faster UX in an Agile World - HOAPitt 2017
 
Demystifying AI | Mathias Vercauteren | Keynote at AI 4 Business Summit | Bru...
Demystifying AI | Mathias Vercauteren | Keynote at AI 4 Business Summit | Bru...Demystifying AI | Mathias Vercauteren | Keynote at AI 4 Business Summit | Bru...
Demystifying AI | Mathias Vercauteren | Keynote at AI 4 Business Summit | Bru...
 
Australian Legal Education in 2017: Taking Stock for an Uncertain Future
Australian Legal Education in 2017: Taking Stock for an Uncertain FutureAustralian Legal Education in 2017: Taking Stock for an Uncertain Future
Australian Legal Education in 2017: Taking Stock for an Uncertain Future
 
Ai ml-demystified-mwux2017-final-171016011705
Ai ml-demystified-mwux2017-final-171016011705Ai ml-demystified-mwux2017-final-171016011705
Ai ml-demystified-mwux2017-final-171016011705
 
Best Practices for Scaling Data Science Across the Organization
Best Practices for Scaling Data Science Across the OrganizationBest Practices for Scaling Data Science Across the Organization
Best Practices for Scaling Data Science Across the Organization
 
Navigating challenges in IA people management at IAC19
Navigating challenges in IA people management at IAC19Navigating challenges in IA people management at IAC19
Navigating challenges in IA people management at IAC19
 
JU Analytics Day Presentation by Naveen Agarwal, Creative Analytics Solutions...
JU Analytics Day Presentation by Naveen Agarwal, Creative Analytics Solutions...JU Analytics Day Presentation by Naveen Agarwal, Creative Analytics Solutions...
JU Analytics Day Presentation by Naveen Agarwal, Creative Analytics Solutions...
 
Product Design in Agile Environments: Making it Work at ProductCamp Pittsburgh
Product Design in Agile Environments: Making it Work at ProductCamp PittsburghProduct Design in Agile Environments: Making it Work at ProductCamp Pittsburgh
Product Design in Agile Environments: Making it Work at ProductCamp Pittsburgh
 
[Datanest] AI startup in Indonesia - March 2018
[Datanest] AI startup in Indonesia - March 2018[Datanest] AI startup in Indonesia - March 2018
[Datanest] AI startup in Indonesia - March 2018
 
Making Great User Experiences, Pittsburgh Scrum MeetUp, Oct 17, 2017
Making Great User Experiences, Pittsburgh Scrum MeetUp, Oct 17, 2017Making Great User Experiences, Pittsburgh Scrum MeetUp, Oct 17, 2017
Making Great User Experiences, Pittsburgh Scrum MeetUp, Oct 17, 2017
 

Viewers also liked

Negotiating Your UX Career. Presented at UXPA2015
Negotiating Your UX Career. Presented at UXPA2015Negotiating Your UX Career. Presented at UXPA2015
Negotiating Your UX Career. Presented at UXPA2015Carol Smith
 
Modcam - Anders Kjellberg pres 2017
Modcam - Anders Kjellberg pres 2017Modcam - Anders Kjellberg pres 2017
Modcam - Anders Kjellberg pres 2017Anders Kjellberg
 
Mature Products: The Cycle of UX Reinvention UXPA 2016
Mature Products: The Cycle of UX Reinvention UXPA 2016Mature Products: The Cycle of UX Reinvention UXPA 2016
Mature Products: The Cycle of UX Reinvention UXPA 2016Carol Smith
 
User Experience for Business Analysts
User Experience for Business AnalystsUser Experience for Business Analysts
User Experience for Business AnalystsCarol Smith
 
Faster Usability Testing in an Agile World - Agile UX Virtual Summit 2017 by ...
Faster Usability Testing in an Agile World - Agile UX Virtual Summit 2017 by ...Faster Usability Testing in an Agile World - Agile UX Virtual Summit 2017 by ...
Faster Usability Testing in an Agile World - Agile UX Virtual Summit 2017 by ...Carol Smith
 
AI and Machine Learning Demystified by Carol Smith at Midwest UX 2017
AI and Machine Learning Demystified by Carol Smith at Midwest UX 2017AI and Machine Learning Demystified by Carol Smith at Midwest UX 2017
AI and Machine Learning Demystified by Carol Smith at Midwest UX 2017Carol Smith
 

Viewers also liked (6)

Negotiating Your UX Career. Presented at UXPA2015
Negotiating Your UX Career. Presented at UXPA2015Negotiating Your UX Career. Presented at UXPA2015
Negotiating Your UX Career. Presented at UXPA2015
 
Modcam - Anders Kjellberg pres 2017
Modcam - Anders Kjellberg pres 2017Modcam - Anders Kjellberg pres 2017
Modcam - Anders Kjellberg pres 2017
 
Mature Products: The Cycle of UX Reinvention UXPA 2016
Mature Products: The Cycle of UX Reinvention UXPA 2016Mature Products: The Cycle of UX Reinvention UXPA 2016
Mature Products: The Cycle of UX Reinvention UXPA 2016
 
User Experience for Business Analysts
User Experience for Business AnalystsUser Experience for Business Analysts
User Experience for Business Analysts
 
Faster Usability Testing in an Agile World - Agile UX Virtual Summit 2017 by ...
Faster Usability Testing in an Agile World - Agile UX Virtual Summit 2017 by ...Faster Usability Testing in an Agile World - Agile UX Virtual Summit 2017 by ...
Faster Usability Testing in an Agile World - Agile UX Virtual Summit 2017 by ...
 
AI and Machine Learning Demystified by Carol Smith at Midwest UX 2017
AI and Machine Learning Demystified by Carol Smith at Midwest UX 2017AI and Machine Learning Demystified by Carol Smith at Midwest UX 2017
AI and Machine Learning Demystified by Carol Smith at Midwest UX 2017
 

Similar to Design vs.Cancer: Patients Win UXDC 2017

Angus McCann, IBM. Presentation at Health-Tech Innovation LABS Conference 18....
Angus McCann, IBM. Presentation at Health-Tech Innovation LABS Conference 18....Angus McCann, IBM. Presentation at Health-Tech Innovation LABS Conference 18....
Angus McCann, IBM. Presentation at Health-Tech Innovation LABS Conference 18....Health-Tech Innovation LABS
 
Tim Daines, QuantumBlack
Tim Daines, QuantumBlackTim Daines, QuantumBlack
Tim Daines, QuantumBlackMad*Pow
 
Ibm annual-report-2016
Ibm annual-report-2016Ibm annual-report-2016
Ibm annual-report-2016Susanna Harper
 
Ibm annual-report-2016(1)
Ibm annual-report-2016(1)Ibm annual-report-2016(1)
Ibm annual-report-2016(1)Susanna Harper
 
Medical Design Trends Review 2016
Medical Design Trends Review 2016Medical Design Trends Review 2016
Medical Design Trends Review 2016WILDDESIGN
 
3D Medical Printing for Natural Disaster and Military Applications
3D Medical Printing for Natural Disaster and Military Applications3D Medical Printing for Natural Disaster and Military Applications
3D Medical Printing for Natural Disaster and Military ApplicationsRising Media, Inc.
 
Patient Journey in Oncology 2025: Molecular Tumour Boards in Practice
Patient Journey in Oncology 2025: Molecular Tumour Boards in PracticePatient Journey in Oncology 2025: Molecular Tumour Boards in Practice
Patient Journey in Oncology 2025: Molecular Tumour Boards in PracticeMatthieu Schapranow
 
User Experience - How Sensors and Big Data will change your Healthcare experi...
User Experience - How Sensors and Big Data will change your Healthcare experi...User Experience - How Sensors and Big Data will change your Healthcare experi...
User Experience - How Sensors and Big Data will change your Healthcare experi...Mark D'Cunha
 
Role of AI in Transforming the Healthcare Industry
Role of AI in Transforming the Healthcare IndustryRole of AI in Transforming the Healthcare Industry
Role of AI in Transforming the Healthcare IndustryHammadAfzal23
 
Digital twins in cancer state of-the-art and open research
Digital twins in cancer state of-the-art and open researchDigital twins in cancer state of-the-art and open research
Digital twins in cancer state of-the-art and open researchKamran Gholizadeh HamlAbadi
 
360 Visualise CarestreamPDIP Presentation
360 Visualise CarestreamPDIP Presentation360 Visualise CarestreamPDIP Presentation
360 Visualise CarestreamPDIP Presentation360 Visualise
 
Bioprinting and 3D printing for educational centres
Bioprinting and 3D printing for educational centresBioprinting and 3D printing for educational centres
Bioprinting and 3D printing for educational centresjosbaema
 
Data Analytics in Healthcare: A Glimpse of IEEE VIS 2019 and Uncertainties in...
Data Analytics in Healthcare: A Glimpse of IEEE VIS 2019 and Uncertainties in...Data Analytics in Healthcare: A Glimpse of IEEE VIS 2019 and Uncertainties in...
Data Analytics in Healthcare: A Glimpse of IEEE VIS 2019 and Uncertainties in...Natthawut Max Adulyanukosol
 
Matt dexter d4_h
Matt dexter d4_hMatt dexter d4_h
Matt dexter d4_hmattdexter
 
PITCH OUI Medical .pdf
PITCH OUI Medical  .pdfPITCH OUI Medical  .pdf
PITCH OUI Medical .pdfDrAdarshMPatil
 
Essay On 3D Printing
Essay On 3D PrintingEssay On 3D Printing
Essay On 3D PrintingLaura Brown
 
Special Report: Getting the Optimal Return on X-ray Equipment
Special Report: Getting the Optimal Return on X-ray EquipmentSpecial Report: Getting the Optimal Return on X-ray Equipment
Special Report: Getting the Optimal Return on X-ray EquipmentCarestream
 
Point of Care - EOS Additive Manufacturing with Selective Laser Sintering - ...
Point of Care  - EOS Additive Manufacturing with Selective Laser Sintering - ...Point of Care  - EOS Additive Manufacturing with Selective Laser Sintering - ...
Point of Care - EOS Additive Manufacturing with Selective Laser Sintering - ...Machine Tool Systems Inc.
 

Similar to Design vs.Cancer: Patients Win UXDC 2017 (20)

Angus McCann, IBM. Presentation at Health-Tech Innovation LABS Conference 18....
Angus McCann, IBM. Presentation at Health-Tech Innovation LABS Conference 18....Angus McCann, IBM. Presentation at Health-Tech Innovation LABS Conference 18....
Angus McCann, IBM. Presentation at Health-Tech Innovation LABS Conference 18....
 
Tim Daines, QuantumBlack
Tim Daines, QuantumBlackTim Daines, QuantumBlack
Tim Daines, QuantumBlack
 
Ibm annual-report-2016
Ibm annual-report-2016Ibm annual-report-2016
Ibm annual-report-2016
 
Ibm annual-report-2016(1)
Ibm annual-report-2016(1)Ibm annual-report-2016(1)
Ibm annual-report-2016(1)
 
Medical Design Trends Review 2016
Medical Design Trends Review 2016Medical Design Trends Review 2016
Medical Design Trends Review 2016
 
3D Medical Printing for Natural Disaster and Military Applications
3D Medical Printing for Natural Disaster and Military Applications3D Medical Printing for Natural Disaster and Military Applications
3D Medical Printing for Natural Disaster and Military Applications
 
Patient Journey in Oncology 2025: Molecular Tumour Boards in Practice
Patient Journey in Oncology 2025: Molecular Tumour Boards in PracticePatient Journey in Oncology 2025: Molecular Tumour Boards in Practice
Patient Journey in Oncology 2025: Molecular Tumour Boards in Practice
 
User Experience - How Sensors and Big Data will change your Healthcare experi...
User Experience - How Sensors and Big Data will change your Healthcare experi...User Experience - How Sensors and Big Data will change your Healthcare experi...
User Experience - How Sensors and Big Data will change your Healthcare experi...
 
Role of AI in Transforming the Healthcare Industry
Role of AI in Transforming the Healthcare IndustryRole of AI in Transforming the Healthcare Industry
Role of AI in Transforming the Healthcare Industry
 
Eye-Dentify H4R Stanford 2020
Eye-Dentify H4R Stanford 2020Eye-Dentify H4R Stanford 2020
Eye-Dentify H4R Stanford 2020
 
A.I. in Radiology: Hype or Hope?
A.I. in Radiology: Hype or Hope?A.I. in Radiology: Hype or Hope?
A.I. in Radiology: Hype or Hope?
 
Digital twins in cancer state of-the-art and open research
Digital twins in cancer state of-the-art and open researchDigital twins in cancer state of-the-art and open research
Digital twins in cancer state of-the-art and open research
 
360 Visualise CarestreamPDIP Presentation
360 Visualise CarestreamPDIP Presentation360 Visualise CarestreamPDIP Presentation
360 Visualise CarestreamPDIP Presentation
 
Bioprinting and 3D printing for educational centres
Bioprinting and 3D printing for educational centresBioprinting and 3D printing for educational centres
Bioprinting and 3D printing for educational centres
 
Data Analytics in Healthcare: A Glimpse of IEEE VIS 2019 and Uncertainties in...
Data Analytics in Healthcare: A Glimpse of IEEE VIS 2019 and Uncertainties in...Data Analytics in Healthcare: A Glimpse of IEEE VIS 2019 and Uncertainties in...
Data Analytics in Healthcare: A Glimpse of IEEE VIS 2019 and Uncertainties in...
 
Matt dexter d4_h
Matt dexter d4_hMatt dexter d4_h
Matt dexter d4_h
 
PITCH OUI Medical .pdf
PITCH OUI Medical  .pdfPITCH OUI Medical  .pdf
PITCH OUI Medical .pdf
 
Essay On 3D Printing
Essay On 3D PrintingEssay On 3D Printing
Essay On 3D Printing
 
Special Report: Getting the Optimal Return on X-ray Equipment
Special Report: Getting the Optimal Return on X-ray EquipmentSpecial Report: Getting the Optimal Return on X-ray Equipment
Special Report: Getting the Optimal Return on X-ray Equipment
 
Point of Care - EOS Additive Manufacturing with Selective Laser Sintering - ...
Point of Care  - EOS Additive Manufacturing with Selective Laser Sintering - ...Point of Care  - EOS Additive Manufacturing with Selective Laser Sintering - ...
Point of Care - EOS Additive Manufacturing with Selective Laser Sintering - ...
 

More from Carol Smith

Navigating the Complexity of Trust at UXPA Boston 2021
Navigating the Complexity of Trust at UXPA Boston 2021Navigating the Complexity of Trust at UXPA Boston 2021
Navigating the Complexity of Trust at UXPA Boston 2021Carol Smith
 
Implementing Ethics: Developing Trustworthy AI PyCon 2020
Implementing Ethics: Developing Trustworthy AI PyCon 2020Implementing Ethics: Developing Trustworthy AI PyCon 2020
Implementing Ethics: Developing Trustworthy AI PyCon 2020Carol Smith
 
Designing Trustworthy AI: A User Experience Framework at RSA 2020
Designing Trustworthy AI: A User Experience Framework at RSA 2020Designing Trustworthy AI: A User Experience Framework at RSA 2020
Designing Trustworthy AI: A User Experience Framework at RSA 2020Carol Smith
 
Gearing up for Ethnography, Michigan State, World Usability Day 2019
Gearing up for Ethnography, Michigan State, World Usability Day 2019Gearing up for Ethnography, Michigan State, World Usability Day 2019
Gearing up for Ethnography, Michigan State, World Usability Day 2019Carol Smith
 
Designing Trustworthy AI: A Human-Machine Teaming Framework to Guide Developm...
Designing Trustworthy AI: A Human-Machine Teaming Framework to Guide Developm...Designing Trustworthy AI: A Human-Machine Teaming Framework to Guide Developm...
Designing Trustworthy AI: A Human-Machine Teaming Framework to Guide Developm...Carol Smith
 
On the Road: Best Practices for Autonomous Experiences at WUC19
On the Road: Best Practices for Autonomous Experiences at WUC19On the Road: Best Practices for Autonomous Experiences at WUC19
On the Road: Best Practices for Autonomous Experiences at WUC19Carol Smith
 
Designing More Ethical and Unbiased Experiences - Abstractions
Designing More Ethical and Unbiased Experiences - AbstractionsDesigning More Ethical and Unbiased Experiences - Abstractions
Designing More Ethical and Unbiased Experiences - AbstractionsCarol Smith
 
What can DesignOps do for you? by Carol Smith at TLMUX in Montreal
What can DesignOps do for you? by Carol Smith at TLMUX in MontrealWhat can DesignOps do for you? by Carol Smith at TLMUX in Montreal
What can DesignOps do for you? by Carol Smith at TLMUX in MontrealCarol Smith
 
Designing Trustable AI Experiences at IxDA Pittsburgh, Jan 2019
Designing Trustable AI Experiences at IxDA Pittsburgh, Jan 2019Designing Trustable AI Experiences at IxDA Pittsburgh, Jan 2019
Designing Trustable AI Experiences at IxDA Pittsburgh, Jan 2019Carol Smith
 
Gearing up for Ethnography at Midwest UX 2018
Gearing up for Ethnography at Midwest UX 2018Gearing up for Ethnography at Midwest UX 2018
Gearing up for Ethnography at Midwest UX 2018Carol Smith
 
DIY Usability Testing for Business Analysts (BA)
DIY Usability Testing for Business Analysts (BA)DIY Usability Testing for Business Analysts (BA)
DIY Usability Testing for Business Analysts (BA)Carol Smith
 

More from Carol Smith (11)

Navigating the Complexity of Trust at UXPA Boston 2021
Navigating the Complexity of Trust at UXPA Boston 2021Navigating the Complexity of Trust at UXPA Boston 2021
Navigating the Complexity of Trust at UXPA Boston 2021
 
Implementing Ethics: Developing Trustworthy AI PyCon 2020
Implementing Ethics: Developing Trustworthy AI PyCon 2020Implementing Ethics: Developing Trustworthy AI PyCon 2020
Implementing Ethics: Developing Trustworthy AI PyCon 2020
 
Designing Trustworthy AI: A User Experience Framework at RSA 2020
Designing Trustworthy AI: A User Experience Framework at RSA 2020Designing Trustworthy AI: A User Experience Framework at RSA 2020
Designing Trustworthy AI: A User Experience Framework at RSA 2020
 
Gearing up for Ethnography, Michigan State, World Usability Day 2019
Gearing up for Ethnography, Michigan State, World Usability Day 2019Gearing up for Ethnography, Michigan State, World Usability Day 2019
Gearing up for Ethnography, Michigan State, World Usability Day 2019
 
Designing Trustworthy AI: A Human-Machine Teaming Framework to Guide Developm...
Designing Trustworthy AI: A Human-Machine Teaming Framework to Guide Developm...Designing Trustworthy AI: A Human-Machine Teaming Framework to Guide Developm...
Designing Trustworthy AI: A Human-Machine Teaming Framework to Guide Developm...
 
On the Road: Best Practices for Autonomous Experiences at WUC19
On the Road: Best Practices for Autonomous Experiences at WUC19On the Road: Best Practices for Autonomous Experiences at WUC19
On the Road: Best Practices for Autonomous Experiences at WUC19
 
Designing More Ethical and Unbiased Experiences - Abstractions
Designing More Ethical and Unbiased Experiences - AbstractionsDesigning More Ethical and Unbiased Experiences - Abstractions
Designing More Ethical and Unbiased Experiences - Abstractions
 
What can DesignOps do for you? by Carol Smith at TLMUX in Montreal
What can DesignOps do for you? by Carol Smith at TLMUX in MontrealWhat can DesignOps do for you? by Carol Smith at TLMUX in Montreal
What can DesignOps do for you? by Carol Smith at TLMUX in Montreal
 
Designing Trustable AI Experiences at IxDA Pittsburgh, Jan 2019
Designing Trustable AI Experiences at IxDA Pittsburgh, Jan 2019Designing Trustable AI Experiences at IxDA Pittsburgh, Jan 2019
Designing Trustable AI Experiences at IxDA Pittsburgh, Jan 2019
 
Gearing up for Ethnography at Midwest UX 2018
Gearing up for Ethnography at Midwest UX 2018Gearing up for Ethnography at Midwest UX 2018
Gearing up for Ethnography at Midwest UX 2018
 
DIY Usability Testing for Business Analysts (BA)
DIY Usability Testing for Business Analysts (BA)DIY Usability Testing for Business Analysts (BA)
DIY Usability Testing for Business Analysts (BA)
 

Recently uploaded

Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...
Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...
Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...ssuseraaa1581
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtTeeFusion
 
DesignKit IDEO Human-Centered Design course report
DesignKit IDEO Human-Centered Design course reportDesignKit IDEO Human-Centered Design course report
DesignKit IDEO Human-Centered Design course reportstudiotelon
 
Complete Coffee table book on Jiapur.pdf
Complete Coffee table book on Jiapur.pdfComplete Coffee table book on Jiapur.pdf
Complete Coffee table book on Jiapur.pdfaimonayesha7
 
ورشة الطريق إلى البيم ورشة الطريق إلى البيم
ورشة الطريق إلى البيم   ورشة الطريق إلى البيمورشة الطريق إلى البيم   ورشة الطريق إلى البيم
ورشة الطريق إلى البيم ورشة الطريق إلى البيمOmarSelim27
 
Sign The Contract Big Boy Shirt Sign The Contract Big Boy Shirt
Sign The Contract Big Boy Shirt  Sign The Contract Big Boy ShirtSign The Contract Big Boy Shirt  Sign The Contract Big Boy Shirt
Sign The Contract Big Boy Shirt Sign The Contract Big Boy ShirtTeeFusion
 
Revit Drafting – Drafting Tools and Software
Revit Drafting – Drafting Tools and SoftwareRevit Drafting – Drafting Tools and Software
Revit Drafting – Drafting Tools and SoftwareResDraft
 
Unit 12 - Level Design and how it affects the player.
Unit 12 - Level Design and how it affects the player.Unit 12 - Level Design and how it affects the player.
Unit 12 - Level Design and how it affects the player.JoshHolmes21
 
Oregon State University Interior Design Portfolio
Oregon State University Interior Design PortfolioOregon State University Interior Design Portfolio
Oregon State University Interior Design Portfoliopagei
 
Cayden Ingman's apparel design portfolio | Oregon State University|
Cayden Ingman's apparel design portfolio | Oregon State University|Cayden Ingman's apparel design portfolio | Oregon State University|
Cayden Ingman's apparel design portfolio | Oregon State University|CaydenIngman
 
Digi Pack for the impulse band coursework.pptx
Digi Pack for the impulse band coursework.pptxDigi Pack for the impulse band coursework.pptx
Digi Pack for the impulse band coursework.pptxRufusGleave
 
SHADES Explained (Branding & Packaging) .pdf
SHADES Explained (Branding & Packaging) .pdfSHADES Explained (Branding & Packaging) .pdf
SHADES Explained (Branding & Packaging) .pdfaimonayesha7
 
ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...
ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...
ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...Peter139483
 
DSGN 253 Design Portfolio Project - Julien Fedou
DSGN 253 Design Portfolio Project - Julien FedouDSGN 253 Design Portfolio Project - Julien Fedou
DSGN 253 Design Portfolio Project - Julien Fedoujfedou2105
 
Jackson Henry 24 Flock The Vote Shirt Jackson Henry 24 Flock The Vote Shirt
Jackson Henry 24 Flock The Vote Shirt  Jackson Henry 24 Flock The Vote ShirtJackson Henry 24 Flock The Vote Shirt  Jackson Henry 24 Flock The Vote Shirt
Jackson Henry 24 Flock The Vote Shirt Jackson Henry 24 Flock The Vote ShirtTeeFusion
 
FARMER'S HOUSING PORTFOLIO. DESIGN PTOBLEM OF 7TH SEM. ARCHITECTURE DESIGN.
FARMER'S HOUSING PORTFOLIO. DESIGN PTOBLEM OF 7TH SEM. ARCHITECTURE DESIGN.FARMER'S HOUSING PORTFOLIO. DESIGN PTOBLEM OF 7TH SEM. ARCHITECTURE DESIGN.
FARMER'S HOUSING PORTFOLIO. DESIGN PTOBLEM OF 7TH SEM. ARCHITECTURE DESIGN.Vaishnavi R
 
F.LAB Credential ©2024 : Looking The World of Experience by F.LAB
F.LAB Credential ©2024 : Looking The World of Experience by F.LABF.LAB Credential ©2024 : Looking The World of Experience by F.LAB
F.LAB Credential ©2024 : Looking The World of Experience by F.LAButariworks
 
Strawberry Jams But My Glock Don't Shirt
Strawberry Jams But My Glock Don't ShirtStrawberry Jams But My Glock Don't Shirt
Strawberry Jams But My Glock Don't ShirtTeeFusion
 
Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...
Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...
Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...ssuseraaa1581
 
如何办理西英格兰大学毕业证书学位证书成绩单?
如何办理西英格兰大学毕业证书学位证书成绩单?如何办理西英格兰大学毕业证书学位证书成绩单?
如何办理西英格兰大学毕业证书学位证书成绩单?krc0yvm5
 

Recently uploaded (20)

Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...
Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...
Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy Shirt
 
DesignKit IDEO Human-Centered Design course report
DesignKit IDEO Human-Centered Design course reportDesignKit IDEO Human-Centered Design course report
DesignKit IDEO Human-Centered Design course report
 
Complete Coffee table book on Jiapur.pdf
Complete Coffee table book on Jiapur.pdfComplete Coffee table book on Jiapur.pdf
Complete Coffee table book on Jiapur.pdf
 
ورشة الطريق إلى البيم ورشة الطريق إلى البيم
ورشة الطريق إلى البيم   ورشة الطريق إلى البيمورشة الطريق إلى البيم   ورشة الطريق إلى البيم
ورشة الطريق إلى البيم ورشة الطريق إلى البيم
 
Sign The Contract Big Boy Shirt Sign The Contract Big Boy Shirt
Sign The Contract Big Boy Shirt  Sign The Contract Big Boy ShirtSign The Contract Big Boy Shirt  Sign The Contract Big Boy Shirt
Sign The Contract Big Boy Shirt Sign The Contract Big Boy Shirt
 
Revit Drafting – Drafting Tools and Software
Revit Drafting – Drafting Tools and SoftwareRevit Drafting – Drafting Tools and Software
Revit Drafting – Drafting Tools and Software
 
Unit 12 - Level Design and how it affects the player.
Unit 12 - Level Design and how it affects the player.Unit 12 - Level Design and how it affects the player.
Unit 12 - Level Design and how it affects the player.
 
Oregon State University Interior Design Portfolio
Oregon State University Interior Design PortfolioOregon State University Interior Design Portfolio
Oregon State University Interior Design Portfolio
 
Cayden Ingman's apparel design portfolio | Oregon State University|
Cayden Ingman's apparel design portfolio | Oregon State University|Cayden Ingman's apparel design portfolio | Oregon State University|
Cayden Ingman's apparel design portfolio | Oregon State University|
 
Digi Pack for the impulse band coursework.pptx
Digi Pack for the impulse band coursework.pptxDigi Pack for the impulse band coursework.pptx
Digi Pack for the impulse band coursework.pptx
 
SHADES Explained (Branding & Packaging) .pdf
SHADES Explained (Branding & Packaging) .pdfSHADES Explained (Branding & Packaging) .pdf
SHADES Explained (Branding & Packaging) .pdf
 
ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...
ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...
ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...
 
DSGN 253 Design Portfolio Project - Julien Fedou
DSGN 253 Design Portfolio Project - Julien FedouDSGN 253 Design Portfolio Project - Julien Fedou
DSGN 253 Design Portfolio Project - Julien Fedou
 
Jackson Henry 24 Flock The Vote Shirt Jackson Henry 24 Flock The Vote Shirt
Jackson Henry 24 Flock The Vote Shirt  Jackson Henry 24 Flock The Vote ShirtJackson Henry 24 Flock The Vote Shirt  Jackson Henry 24 Flock The Vote Shirt
Jackson Henry 24 Flock The Vote Shirt Jackson Henry 24 Flock The Vote Shirt
 
FARMER'S HOUSING PORTFOLIO. DESIGN PTOBLEM OF 7TH SEM. ARCHITECTURE DESIGN.
FARMER'S HOUSING PORTFOLIO. DESIGN PTOBLEM OF 7TH SEM. ARCHITECTURE DESIGN.FARMER'S HOUSING PORTFOLIO. DESIGN PTOBLEM OF 7TH SEM. ARCHITECTURE DESIGN.
FARMER'S HOUSING PORTFOLIO. DESIGN PTOBLEM OF 7TH SEM. ARCHITECTURE DESIGN.
 
F.LAB Credential ©2024 : Looking The World of Experience by F.LAB
F.LAB Credential ©2024 : Looking The World of Experience by F.LABF.LAB Credential ©2024 : Looking The World of Experience by F.LAB
F.LAB Credential ©2024 : Looking The World of Experience by F.LAB
 
Strawberry Jams But My Glock Don't Shirt
Strawberry Jams But My Glock Don't ShirtStrawberry Jams But My Glock Don't Shirt
Strawberry Jams But My Glock Don't Shirt
 
Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...
Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...
Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...
 
如何办理西英格兰大学毕业证书学位证书成绩单?
如何办理西英格兰大学毕业证书学位证书成绩单?如何办理西英格兰大学毕业证书学位证书成绩单?
如何办理西英格兰大学毕业证书学位证书成绩单?
 

Design vs.Cancer: Patients Win UXDC 2017

  • 1. UXDC 2017 Carol Smith @carologic Design vs. Cancer: Patients Win
  • 2. IBM Watson / Design vs. Cancer: Patients Win @carologic / UXDC 2017 @UXDC #UXDC2017 IBM Health Corps • Engage communities. • Harness data. • Transform health. • American Cancer Society - Global • NCCN (cancer treatment guidelines) • Global health partners – CHAI – Ministries of Health in Ethiopia, Nigeria, Uganda https://www.ibmhealthcorps.org/
  • 3. IBM Watson / Design vs. Cancer: Patients Win @carologic / UXDC 2017 @UXDC #UXDC2017 1 UX, 2 SW engineers, a technologist, a visualization architect and a business consultant move into a house…
  • 4. IBM Watson / Design vs. Cancer: Patients Win @carologic / UXDC 2017 @UXDC #UXDC2017 Reasons for success in 3 weeks 1. Clear problem definition 2. Availability of experts 3. Close contact with team and users
  • 5. IBM Watson / Design vs. Cancer: Patients Win @carologic / UXDC 2017 @UXDC #UXDC2017 Sub-Saharan Africa • Lower-income countries • Fewer hospitals • Fewer doctors • Fewer medicines and equipment • Even where services exist, people are unable to afford them
  • 6. Problem: Cancer looks different in lower-income countries People present late for treatment Outcomes are poorAccess to treatment is limited
  • 7. IBM Watson / Design vs. Cancer: Patients Win @carologic / UXDC 2017 @UXDC #UXDC2017 Lack of awareness of signs/symptoms Stigma Inability to get to health facility Cancer treatment Lack of diagnostic capacity Lack of access to treatment Communities Leaking pipeline to treatment
  • 8. IBM Watson / Design vs. Cancer: Patients Win @carologic / UXDC 2017 @UXDC #UXDC2017 Availability to experts • NCCN advisors – Guidelines supervisor – Pharmacist • Nurse oncologists • Academics • Watson for Oncology team
  • 9. IBM Watson / Design vs. Cancer: Patients Win @carologic / UXDC 2017 @UXDC #UXDC2017 Experts Built Logic Maps
  • 10. IBM Watson / Design vs. Cancer: Patients Win @carologic / UXDC 2017 @UXDC #UXDC2017 Close contact = living together + VizD “Delivering high value in a short time: co-location, agile and design thinking” Blog entry by Carol Smith: https://ibmhealthcorpsblog.wordpress.com/2016/09/
  • 11. IBM Watson / Design vs. Cancer: Patients Win @carologic / UXDC 2017 @UXDC #UXDC2017 Kanban – visible work
  • 12. IBM Watson / Design vs. Cancer: Patients Win @carologic / UXDC 2017 @UXDC #UXDC2017 Users – storyboarding, interviews…
  • 13. IBM Watson / Design vs. Cancer: Patients Win @carologic / UXDC 2017 @UXDC #UXDC2017 Rough, quick prototypes and discussions
  • 14. IBM Watson / Design vs. Cancer: Patients Win @carologic / UXDC 2017 @UXDC #UXDC2017 Final pieces: Everyone did data entry
  • 15. IBM Watson / Design vs. Cancer: Patients Win @carologic / UXDC 2017 @UXDC #UXDC2017 ChemoQuant: Forecasting Tool
  • 16. IBM Watson / Design vs. Cancer: Patients Win @carologic / UXDC 2017 @UXDC #UXDC2017 Distribution of cancer across population
  • 17. IBM Watson / Design vs. Cancer: Patients Win @carologic / UXDC 2017 @UXDC #UXDC2017 List of treatments to purchase
  • 18. IBM Watson / Design vs. Cancer: Patients Win @carologic / UXDC 2017 @UXDC #UXDC2017 Lack of awareness of signs/symptoms Stigma Inability to get to health facility Cancer treatment Lack of diagnostic capacity Access to treatment Communities Impact
  • 19. IBM Watson / Design vs. Cancer: Patients Win @carologic / UXDC 2017 @UXDC #UXDC2017 3 reasons for success 1. Clear problem definition 2. Availability to experts 3. Close contact with team and users
  • 20. IBM Watson / Design vs. Cancer: Patients Win @carologic / UXDC 2017 @UXDC #UXDC2017 Work continues…
  • 21. ACS partners in the fight for more birthdays 21
  • 22. IBM Watson / Design vs. Cancer: Patients Win @carologic / UXDC 2017 @UXDC #UXDC2017 Contact Carol in/CarolJSmith @Carologic slideshare.net/carologic
  • 23. Lightning Round: Design in Healthcare • Erin Golden • Panel Moderator • Carol Smith • Design vs. Cancer: Patients Win • Erika Harvey • Putting the Nurse into Healthcare • Fatih Demir and Isa Jahnke • Design Principles for Augmented Reality MCI Systems

Editor's Notes

  1. NCCN - National Comprehensive Cancer Network IBM Health Corps Unlock the power of data to: improve health outcomes help eliminate health disparities deliver lasting change across the globe. Partner Organization Increase the availability and lower the cost of cancer treatments. Few cancer patients in sub Saharan Africa receive chemotherapy IBM support creation of chemotherapy forecasting tool
  2. Sabine (technologist), Gert (business consultant), Graham (visualization architect), Nicholas (SWE), me, Tom (SWE)
  3. American Cancer Society’s notes: Cancer looks very different in lower-income countries and these differences are important to understand. People present very late to health facilities for treatment. And when they do come to health facilities, access to treatment is very limited and the vast majority do not get treatment. As a result, cancer outcomes are very poor. 80-90% of people are in advanced stages by the time they present to a cancer treatment facility. Why? Well for one, there is low awareness about cancer in the general population and among medical providers. It is common for patients to be treated for months or years for other conditions before cancer is suspected. There is also a lot of stigma and fear around cancer and that causes people to delay seeking treatment if they suspect they may have cancer. The stigma and fear is driven by the very high mortality rates and the tremendous suffering that people associate with cancer. Finally, there is limited access to high-quality healthcare. Lower-income countries simply have fewer hospitals and fewer doctors. And those hospitals and doctors have fewer medicines and equipment. Even where services do exist, many people are unable to afford them.
  4. American Cancer Society’s notes (modified for UXDC audience): It’s easy to be overwhelmed by the multiple barriers and we need a way to think more constructively about the challenges A story for illustration: A young boy named Paul has eye cancer, but was delayed in getting treatment. The first delays were caused by having been treated initially with eye drops because of a lack of awareness of signs and symptoms of cancer. Then, as his disfigurement increased, he faced stigma and fear in his community. His inability to get to a health facility, or one that could help him, was a tremendous barrier. And when he did get to one, there were additional barriers due to the lack of diagnostic capacity and lack of access to treatment. Layered across the entire continuum are challenges due to limited budgets of ministries of health, the fact that even nominal costs are prohibitive to people, including tests, medicines, transportation, and lodging. And the lack of trained human resources, including doctors, nurses, and technologists. All along this continuum, people leak out of the pipeline, either giving up or dying before they get to treatment. And for us, this continuum suggests a sequencing. Before we put a lot more water in the pipe, we should move backwards from the end, patching up the holes along the way. So we start at the places where patients have made it all of the way to the end and then cannot access treatment. In Paul’s case, the final barrier was $15 for radiotherapy. So we start there and make sure that everyone who has a cancer diagnosis and is at the national hospital for treatment can get it. And then, when we’ve done that, we start to tackle diagnostic capacity. Improvements in diagnosis will push more people along the continuum, ready for treatment. And we’ll keep going like this until we are working in communities, raising awareness about cancer and it’s signs and symptoms. And we’ll always need to address these cross-cutting barriers: Limited budgets in ministries of health Nominal costs are prohibitive: tests, medicines, transport, lodging Lack of trained human resources
  5. Still need to address these cross-cutting barriers: Limited budgets in ministries of health Nominal costs are prohibitive: tests, medicines, transport, lodging Lack of trained human resources