Be That Lawyer: One Small Niche, One Giant Leap for Your Practice
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Be That Lawyer: One Small Niche, One Giant Leap for Your Practice
- 1. Carolyn Elefant - MyShingle.com One Small Niche, One GIANT Leap for Your Practice Be THAT Lawyer
- 2. IN ABIG FIELDHow can youstandout?
- 3. TV Ads?
- 4. Computer SEO
- 7. THE NICHE A distinct segment of a market
- 8. A niche can be... Geographic market segment Demographic market segment Subset of an existing specialty A means of deliviering legal sevices
- 9. UNIQUE! A niche must be
- 10. A niche is not... PRACTICE AREA (e.g. family law) A SLOGAN (e.g. Reasonable doubt at a reasonable price) A DUTY (e.g. lawyer who returns phone calls)
- 11. A niche is not... PRACTICE AREA (e.g. family law) A SLOGAN (e.g. Reasonable doubt at a reasonable price) A DUTY (e.g. lawyer who returns phone calls)
- 13. FASHION LAW Carolyn Elefant - MyShingle.com
- 14. DRONE LAW Carolyn Elefant - MyShingle.com
- 15. WINE LAW Carolyn Elefant - MyShingle.com
- 16. SOCIALMEDIALAW Carolyn Elefant - MyShingle.com
- 17. MARIJUANALAW Carolyn Elefant - MyShingle.com
- 18. BITCOIN LAW Carolyn Elefant - MyShingle.com
- 19. STUDENT LOAN LAW Carolyn Elefant - MyShingle.com
- 20. DENTALLAW PRACTICE Carolyn Elefant - MyShingle.com
- 21. INTERNETABUSE LAWYERS Carolyn Elefant - MyShingle.com
- 22. HOUSECALL LAWYER Carolyn Elefant - MyShingle.com
- 23. REASONS TONICHE
- 24. 1. Be the best in the world
- 26. 3. Riches in Niches
- 28. 5. A Megaphone for Your Practice
- 30. 7. Ignite, Excite, Delight
- 31. ANY REDFLAGS?
- 32. SmallPiece of Broader Practice Unlimited Market Can Niche Be Too Narrow?
- 34. Top 10 Jobs Today Never Existed in 2004 S H I F T h a p p e n s
- 35. Four Steps to A Niche
- 36. 1. Which niche? Personal Interest or Passion Existing Contacts Substantive Capabilities - existing or easy to procure? Geographic/licensing capabilities
- 37. 2.How to fish for a niche M A S H U P S COLLABORATIONS
- 39. Other Ideas to Pitch a Niche CLE BLOG .LAW DOMAIN E- BOOK PODCAST/ Webinars ADS & SEO HARO SOCIAL EDIA
- 40. 4. Ethics ofNiche Prohibitions on Specialization UPL Issues for National Niches FeeSplitting for Niches With Non Lawyers