7. FROM
1. SEARCH TO
DISCOVERY
(PINTEREST)
4. FREEMIUM
2 APP- INNOVATOR’S
5.
IFICATION DILEMMA
(REBRANDIN THE DISRUPTORS
. G OF “NICHE
PRACTICE”
(LEGAL ZOOM)
AFFILIATED BACK TO THE
DISTRIBUTION FUTURE
3. & INTEGRATION
(FB CONECT) 6. POWER OF
CONNECTION
(INSTAGRAM)
25. WHY free?*
IT’S A REALITY.
CONSUMERS ARE
ACCUSTOMED TO IT
CAN CREATE NEW
MARKETS
CAN CRUSH
SERVICES THAT
HAVE NOTHING TO
SELL BUT FORMS *NO, NO, NO! THIS ISN’T ABOUT FREE
CONSULTATIONS!! IN FACT, IF YOU GIVE AWAY
ENOUGH FREE, CLIENTS WILL PAY FOR
CONSULTS!
28. 5 Innovator’s
. dilemma:
how start-ups
compete
29. WHAT IS THE Innovator’s
Incumbents can’t guard all their
turf & too costly to defend
marginal business.
Opens the door for newbies (or
“disruptors” to swoop in and
take away undesireable pieces
and turn trash to treasure
30. LEGAL ZOOM & LAWYERS
CLASSIC EXAMPLE OF INNOVATORS’ DILEMMA - LZ TOOK CASES LAWYERS NEVER WANTED
31. EXAMPLES OF LAWYERS CAPITALIZING ON INNOVATOR’S DILEMMA
EXPUNGEMENT CLINICS, OCEAN RENEWABLE ENERGY
32. 6
back to the
. future: the
power of
connection