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World IA Day 2017 Conference in Washington DC

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Carrie Hane
Carrie Hane

This document discusses domain modeling as a way to organize information architecture (IA) and content strategy work. It explains that a domain model captures the overall context and relationships of concepts within a subject area, independent of any interface, to establish a shared understanding. This informs subsequent models like content models, which describe required properties for each concept, and taxonomies. Domain modeling helps ensure all content fits together cohesively, allows for flexibility across sites and devices, and promotes stakeholder alignment. The presentation encourages information architects to lead domain modeling activities early in projects to guide downstream work.

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WORLD IA DAY 2017 WASHINGTON DC
WORLD IA DAY 2017 SETTING INTERFACE FOUNDATIONS WITH IA
WORLD IA DAY 2017WORLD IA DAY 2017 CONTENT IS EVERYWHERE
WORLD IA DAY 2017 01 WORLD IA DAY 2016 01 WORLD IA DAY 2016 CARRIE HANE @CARRIEHD
WORLD IA DAY 2017 OUR JOURNEY • WHERE ARE WE NOW? • WHERE DO WE WANT TO GO? • HOW DO WE GET THERE? • WHAT DOES THAT GET US? • HOW DOES THIS CHANGE YOUR WORK?
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd WHERE ARE WE NOW?
WORLD IA DAY 2017 01 WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd WE’VE GOT SOME PROBLEMS 01 So much content 02 So many devices 03 Changing design trends 04 Organization-centric 05 Silos
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Garbage in, garbage out
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd WHERE ARE WE GOING?
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Future
WORLD IA DAY 2017 01 WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd The road to the future 01 Ask better questions 02 Take a step back 03 Think differently
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd IA and content strategy to the rescue! https://flic.kr/p/pgLUU3
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd HOW DO WE GET THERE?
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Make the future happen
WORLD IA DAY 2017 01 WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Domain Model* 01 Mental model of a subject domain 02 Captures the overall context of subject 03 Visualization of how concepts and relationships fit together 04 Models truth, not websites * Thanks to Mike Atherton for these ideas
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd RELATIONSHIPS Hold specific meaning within a domain Defined at a general level Have descriptive properties Explain how concepts connect in reality Define structure outside an interface Establish and support learning through linking CONCEPTS WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Domain Model orbits wrote partOf adaptationOf
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Domain Model
WORLD IA DAY 2017 Isn’t this a content model?
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd CONTENT IS EXPRESSION DOMAIN IS CONTEXT WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Content Model • Follows from the domain model • Concerned with the content offered to users • Describes the required properties of each concept Domain models capture overall meaning. Content models add specific structure. WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
WORLD IA DAY 2017 Content models describe properties of each concept Content model created for the 2015 IA Summit WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
WORLD IA DAY 2017 From domain model to content model The domain model expresses the main concept, the content model describes it with properties. WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Domain model before … content model … taxonomies … site maps
WORLD IA DAY 2017 What does this get us?
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Deliberately decide what to include
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Understand how 200 sites fit together
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Creates expansiveness, sets boundaries
WORLD IA DAY 2017 How can I do this?
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Part of research
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Getting hold of the words Describing  the  subject  domain  unpacks  concepts,  terms,  relationships  and  rules.
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Pre-card sort activity
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Concepts extracted Brand: The overall brand, distinct from specific events. Event: The 2016 IA Summit is an event. Location: Place the event is held. Different city each year. Venue: Within the location, a specific venue (usually a hotel) houses the event. Hotel: The ‘official’ hotel for attendee accommodation. Usually this is the same as the event venue, though not necessarily. Role: The specific role (such as a speaker, co- chair, or volunteer) a person has within an event. A person may hold one or more roles for the same event. Person: An individual associated with one or more events. Topic: May refer to the subject theme of a specific session, or an overall event. Session: A specific occurrence within an event, such as a workshop or social. Session format: The type of session, such as 45m talk, social, or workshop. Track: A thematic grouping of sessions Sponsor: Company who sponsors an event or specific session
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Project validation
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Lead, don’t dictate
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd HOW DOES A DOMAIN MODEL HELP?
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Content & IA 1. Single source for a thing
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Real world things don’t change People Involved in IA Summit Involved in current year’s Summit Volunteers in current year’s Summit See “Positing 3 axes of web design (possibly 4)” by Michael Smethurst, http://smethur.st/posts/176135864
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Content & IA 1. Single source for a thing 2. Curation cu•rate: to pull together, sift through, and select for presentation
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Content & IA 1. Single source for a thing 2. Curation 3. Flexibility within an interface across interfaces across devices
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Organization 1. Stakeholder alignment 2. Prioritization 3. Cohesive set of properties
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd How could this change your work?
WORLD IA DAY 2017 THANK YOU. QUESTIONS? PLEASE CONTACT: CARRIE HANE CARRIE@TANZENCONSULTING.COM | @CARRIEHD TANZENCONSULTING.COM

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World IA Day 2017 Conference in Washington DC

  • 1. WORLD IA DAY 2017 WASHINGTON DC
  • 2. WORLD IA DAY 2017 SETTING INTERFACE FOUNDATIONS WITH IA
  • 3. WORLD IA DAY 2017WORLD IA DAY 2017 CONTENT IS EVERYWHERE
  • 4. WORLD IA DAY 2017 01 WORLD IA DAY 2016 01 WORLD IA DAY 2016 CARRIE HANE @CARRIEHD
  • 5. WORLD IA DAY 2017 OUR JOURNEY • WHERE ARE WE NOW? • WHERE DO WE WANT TO GO? • HOW DO WE GET THERE? • WHAT DOES THAT GET US? • HOW DOES THIS CHANGE YOUR WORK?
  • 6. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd WHERE ARE WE NOW?
  • 7. WORLD IA DAY 2017 01 WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd WE’VE GOT SOME PROBLEMS 01 So much content 02 So many devices 03 Changing design trends 04 Organization-centric 05 Silos
  • 8. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Garbage in, garbage out
  • 9. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd WHERE ARE WE GOING?
  • 10. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Future
  • 11. WORLD IA DAY 2017 01 WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd The road to the future 01 Ask better questions 02 Take a step back 03 Think differently
  • 12. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd IA and content strategy to the rescue! https://flic.kr/p/pgLUU3
  • 13. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd HOW DO WE GET THERE?
  • 14. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Make the future happen
  • 15. WORLD IA DAY 2017 01 WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Domain Model* 01 Mental model of a subject domain 02 Captures the overall context of subject 03 Visualization of how concepts and relationships fit together 04 Models truth, not websites * Thanks to Mike Atherton for these ideas
  • 16. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd RELATIONSHIPS Hold specific meaning within a domain Defined at a general level Have descriptive properties Explain how concepts connect in reality Define structure outside an interface Establish and support learning through linking CONCEPTS WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
  • 17. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Domain Model orbits wrote partOf adaptationOf
  • 18. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Domain Model
  • 19. WORLD IA DAY 2017 Isn’t this a content model?
  • 20. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd CONTENT IS EXPRESSION DOMAIN IS CONTEXT WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
  • 21. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Content Model • Follows from the domain model • Concerned with the content offered to users • Describes the required properties of each concept Domain models capture overall meaning. Content models add specific structure. WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
  • 22. WORLD IA DAY 2017 Content models describe properties of each concept Content model created for the 2015 IA Summit WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
  • 23. WORLD IA DAY 2017 From domain model to content model The domain model expresses the main concept, the content model describes it with properties. WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
  • 24. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Domain model before … content model … taxonomies … site maps
  • 25. WORLD IA DAY 2017 What does this get us?
  • 26. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Deliberately decide what to include
  • 27. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Understand how 200 sites fit together
  • 28. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Creates expansiveness, sets boundaries
  • 29. WORLD IA DAY 2017 How can I do this?
  • 30. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Part of research
  • 31. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Getting hold of the words Describing  the  subject  domain  unpacks  concepts,  terms,  relationships  and  rules.
  • 32. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Pre-card sort activity
  • 33. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Concepts extracted Brand: The overall brand, distinct from specific events. Event: The 2016 IA Summit is an event. Location: Place the event is held. Different city each year. Venue: Within the location, a specific venue (usually a hotel) houses the event. Hotel: The ‘official’ hotel for attendee accommodation. Usually this is the same as the event venue, though not necessarily. Role: The specific role (such as a speaker, co- chair, or volunteer) a person has within an event. A person may hold one or more roles for the same event. Person: An individual associated with one or more events. Topic: May refer to the subject theme of a specific session, or an overall event. Session: A specific occurrence within an event, such as a workshop or social. Session format: The type of session, such as 45m talk, social, or workshop. Track: A thematic grouping of sessions Sponsor: Company who sponsors an event or specific session
  • 34. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Project validation
  • 35. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Lead, don’t dictate
  • 36. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd HOW DOES A DOMAIN MODEL HELP?
  • 37. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Content & IA 1. Single source for a thing
  • 38. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Real world things don’t change People Involved in IA Summit Involved in current year’s Summit Volunteers in current year’s Summit See “Positing 3 axes of web design (possibly 4)” by Michael Smethurst, http://smethur.st/posts/176135864
  • 39. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Content & IA 1. Single source for a thing 2. Curation cu•rate: to pull together, sift through, and select for presentation
  • 40. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Content & IA 1. Single source for a thing 2. Curation 3. Flexibility within an interface across interfaces across devices
  • 41. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Organization 1. Stakeholder alignment 2. Prioritization 3. Cohesive set of properties
  • 42. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd How could this change your work?
  • 43. WORLD IA DAY 2017 THANK YOU. QUESTIONS? PLEASE CONTACT: CARRIE HANE CARRIE@TANZENCONSULTING.COM | @CARRIEHD TANZENCONSULTING.COM