The Secret is in the Connections
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This document summarizes a presentation about creating connected digital experiences. The presentation discusses the importance of connections between people, content, and technology. It advocates for a systems thinking approach to experience design using content modeling. The key elements of a connected digital experience are identified as information technology, content, and people. Model-centered design is presented as a process for structuring content to meet user needs and ensure flexibility. The future of connected experiences is discussed as being defined by more inclusive, accessible and collaborative designs.
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The Secret is in the Connections
- 1. @omnixconf #omnixconf Sponsored by Platinum Gold Silver Associate governance systems content design The Secret is in the Connections Carrie Hane @carriehd 1
- 2. What comes to mind when you hear or see the word CONNECTION?
- 5. @carriehd #omnixconf Experience How someone encounters something 5 words voice tone readability accessibility typography accuracy colors communication method actions behavior
- 6. Ann Hadley “Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.”
- 7. @carriehd #omnixconf Connection must be explicit People feel connection Computers make connections Organizations support connection 7
- 8. 81%believe that organizations provide a disconnected experience Source: Consumer Connectivity Insights 2018
- 10. 69%said a disconnected experience would make them consider changing service provider Source: Consumer Connectivity Insights 2018
- 11. 48%given up on an activity or request Source: Consumer Connectivity Insights 2018
- 12. @carriehd #omnixconf Rich Connections Create positive, omnichannel experiences 12 Enrich or enhance lives Grow or sustain businesses Expand movements
- 13. @omnixconf #omnixconf Sponsored by Platinum Gold Silver Associate governance systems content design Building a Connected Experience 13
- 14. @carriehd #omnixconf connected experience unified information and service delivery across digital capabilities and the physical world 14
- 15. @carriehd #omnixconf system a set of elements or parts that is coherently organized and interconnected in a pattern or structure that produces a characteristic set of behaviors, often classified as a function or purpose 15 Donella Meadows, Thinking in Systems
- 16. @carriehd #omnixconf systems thinking considering all the elements within a set of elements as well as the behavior of the system itself 16
- 18. @carriehd #omnixconf Content System 18 Content Action Publishing Revenue Costs Consumers Environment Producers Third-party AuditSyndication Content
- 19. @carriehd #omnixconf Consider the Context Domain 19 Banking Car insurance
- 20. @carriehd #omnixconf Domain Model Live Music 20 Performer LineupAct Genre Venue Setlist Performance TourLocation Song knownAs performedIn partOf performs partOf locatedIn hostedIn hasGenre has Ticket requires
- 21. @carriehd #omnixconf Content Model Music Venue 21
- 22. @carriehd #omnixconf Content Strategy Guide for how to connect with content 22
- 23. @omnixconf #omnixconf Sponsored by Platinum Gold Silver Associate governance systems content design Elements of a Digital Connected Experience 23
- 24. @carriehd #omnixconf Elements of a Digital Connected Experience 24 Information Technology Content People
- 25. @carriehd #omnixconf The Technology Element 25
- 26. @carriehd #omnixconf Work With Engineers 26
- 27. @carriehd #omnixconf The Content Element 27
- 29. @carriehd #omnixconf Content Design Creation based on user needs 29 Person Artwork Object Resource Journal Entry Service Event Organization Joan Mitchell Foundation Content Model Mitchell CitationMitchell Exhibition Mitchell Collection Job Listing
- 30. @carriehd #omnixconf Structure for Sustainability and Flexibility 30 } ?
- 31. @carriehd #omnixconf Model-Centered Design Prevents design problems 31
- 32. @carriehd #omnixconf Model-Centered Design Process 1. Determine the content structure 2. Prioritize the components to meet user needs 3. Test with sample content 4. Create containers 32
- 33. @carriehd #omnixconf Model-Centered Design Process Structural guides 33 Person Artwork Object Resource Journal Entry Service Event Organization Joan Mitchell Foundation Content Model Mitchell CitationMitchell Exhibition Mitchell Collection Job Listing
- 34. Model-Centered Design Process Model mapped to user needs
- 35. Model-Centered Design Process Structure to container Wireframe by FosterMade
- 36. Model-Centered Design Process Container to template Wireframes and UI screens by FosterMade
- 37. @carriehd #omnixconf After Publishing Measure and analyze 37
- 38. @carriehd #omnixconf The People Element 38
- 39. @carriehd #omnixconf Enlightenment and Education Guide and support a new approach 39
- 40. @carriehd #omnixconf Process Provides clarity and consistency 40
- 42. There is no such thing as over-communication
- 43. @carriehd #omnixconf Audience Design content for the people you serve Don’t know what they don’t know Want things to be easier They want to be understood 43 Plain language Voice and tone Focus on them
- 44. content + experience = connection TRUST
- 45. @omnixconf #omnixconf Sponsored by Platinum Gold Silver Associate governance systems content design The Future is Now 45
- 46. 46
- 47. @carriehd #omnixconf Models… • Keep you grounded • Facilitate collaboration and integration • Cross across all channels • Are sustainable • Are future-friendly 47
- 48. @carriehd #omnixconf Past is Prologue 48 1975 “A computer on every desk and in every home.” 2007 “Touch screen buttons? BAD idea. This thing will never work.” 1979 “E-mail is a totally unsaleable product.”
- 49. @carriehd #omnixconf The future is… 49 No tiny rages about poor usability Content = $ € £ ¥ Digital products = physical properties People of all abilities can interact easily with any digital product Interactions translate across all platforms and modalities
- 50. The future is what we make it. Let’s make it a connected one.
- 51. Share Your Passion, Try New Things, Support Others, Create Trust, and Nurture Community 51 Thank you! Stay connected! Carrie Hane @carriehd tanzenconsulting.com