Are you designing boxes to be filled up with content or are you creating usable designs for the content? Content is the whole point of the digital products you create. But many teams struggle with how to get content up front. Whatever your role, you need to worry about content – or work with someone who does. When we start with context and give structure to the content, we can create multiple windows into a world. Flip the process. Design structure first. Work in layers to make interface designs that help people make better sense of the information they need. This webinar will provide an introduction to a content-first design process that starts with content, not pixels. Come explore the intersection of information architecture, content strategy, design, and development to create a useful, usable, delightful user experience.
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Using Content as Design Material
1. TODAY:
Using Content as Design
Material
Carrie Hane
@carriehd
#uxpaedu
User Experience Professionals
Association International
Short-courses:
Designing Connected Content
September 20, 27, October 4
and 11
Getting Started with
Ethnography: UX Research in
the Field
October 2, 9, 16 and 23, 2018
uxpa.org/shortcourses
Suggest speakers and topics. Send a message to:
education@uxpa.org
2. Here’s the journeys we’ve
designed for you…Hope you
enjoy.
That’s not the way it works on
the web. Digital is do-land.
Gerry McGovern
http://bit.ly/2MMXhY8
26. @carriehd
Who is this?
What kind of music do they play?
When are their concerts?
How much do tickets cost?
How can I get tickets to the show?
Act
27. @carriehd #UXLx 27
Who is this act?
Content Type Attribute Example Content
Lineup Lineup Name U2
Performer Performer Name Bono
Performer Years Active 1976 - present
What kind of music do they play?
Content Type Attribute Example Content
Genre Genre Name Rock
28. @carriehd #UXLx 28
When are their concerts?
Content Type Attribute Example Content
Tour Tour Name Experience + Innocence
Tour Tour Dates May 2, 2018 - November 10, 2018
Performance Date June 17, 2018
Venue Venue Name Capital One Arena
Venue City, State Washington, DC
29. How can I get tickets to the show?
Content Type Attribute Example Content
Ticket URL Buy tickets
How much do tickets cost?
Content Type Attribute Example Content
Ticket Ticket Cost $75 - $325
https://alistapart.com/article/priority-guides-a-content-first-alternative-to-wireframes
31. @carriehd
Who is this act?
Content Type Attribute Example Content
Lineup Lineup Name Violent Femmes
Performer Performer Name
Gordon Gano
Brian Ritchie
John Sparrow
Performer Years Active 1981 - present
What kind of music do they play?
Content Type Attribute Example Content
Genre Genre Name Folk punk
32. @carriehd
When are their concerts?
Content Type Attribute Example Content
Tour Tour Name
Tour Tour Dates
Performance Date
Venue Venue Name
Venue City, State
33. @carriehd
How can I get tickets to the show?
Content Type Attribute Example Content
Ticket URL Buy tickets
How much do tickets cost?
Content Type Attribute Example Content
Ticket Ticket Cost
56. @carriehd
Get Designing Connected
Content on Amazon or
your favorite bookseller https://uxpa.org/shortcourses
UXPA International Short Courses
Designing Connected Content
Four 60-minute online lectures on
September 20, 27, October 4 & 11