Be a Digital Trailblazer When
Building Your Brand Carrie Kerpen CEO of Likeable Media @CarrieKerpen

Personal Brands have been around
a long time...

“ Online Personal Branding became
a “thing” around 1997. Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importanceofbranding.WeareCEOsofour own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. - Tom Peters “ “

Why worry about your personal
brand? Here are 5 Reasons:

Reason 1: Your job may
not be forever.

Reason 2: You’re being googled
as you speak.

Reason 3: The “lifer” career
is dead. Today, the average person changes jobs ten to fifteen times (with an average of 11 job changes) during his or her career, which means a good amount of time is spent changing employment.

Reason 4: You’re only as
good as your last update.

Reason 5: Shape the conversation
about you.

What do we think about
when I say “get your personal brand in order”? (don’t forget about or )

But the opportunity is much
greater than that.

You can be a Digital
Trailblazer

Because today’s basics are tomorrow’s
bygones. Be BOLD. Why go beyond the basics?

When thinking about your personal
brand...

- What Makes Me Great?
- What Makes Me Unique? - What Makes Me Compelling? Ask yourself...

• 140 Character Stories •
Visual Stories • Video Stories Then think about how to tell that story succinctly.

And don’t forget to be
a part of the community.

Examples of
DIGITAL TRAILBLAZERS:

Jennifer Weiner
@jenniferweiner

Arianna Huffington
@ariannahuff

Danni & Jo
@dannijo

Tyra Banks Tyra Banks on
Vine

Aliza Licht
dknyprgirl.tumblr.com

Peg Fitzpatrick
+PegFitzpatrick

Sallie Krawcheck Sallie Krawcheck on
LinkedIn

Network Uses PERSONAL NETWORKING PROFESSIONAL
PRESENCE FIND WHAT YOU LOVE SEARCH VISUAL 6 SECONDS Ideas Choose profile picture and timeline wisely. Watch privacy settings. Use the new content features to establish thought leadership. Capture your essence and behind the scenes of your world. Engage and Listen and share from other networks. Use Repins as a public vision board of who you are. Own the conversation. Make this network comprehensive. Showcase Your Fun and use for twitter content.

- What makes you different?
- How might you showcase this in 140 characters? - In a 6 second video? Workshop:

http://theli.st/ Levo League 85 Broads
Leanin.org Resources for Digital Trailblazers:

THANK YOU