You don't have to want to jump out of planes without a parachute to be a successful entrepreneur.

1. How to succeed as a (Non)trepreneur
media

2. This was me.

3. This was who raised me.

4. I was taught to avoid risks at all costs.

5. And apparently, so were a lot of women.
In particular...”Factors that differ for female
business owners...include a
LOWER TOLERANCE FOR RISK. ”
Survey of Business Owners (SBO) 2007
Presentation created by Michele Villabolos, Mivista Consulting Inc.

6. Why are we surprised by this?
1) Women own less than 30 percent of all businesses and
only 16 percent of the businesses with paid employees.
Sources: Survey of Business Owners, U.S. Census Bureau, The Illusions of Entrepreneurship (Scott A Shane)

7. Why are we surprised by this?
2) Women-owned firms generate just 4 percent of total revenues,
6 percent of employment, and 4.5 percent of payroll.
Sources: Survey of Business Owners, U.S. Census Bureau, The Illusions of Entrepreneurship (Scott A Shane)

8. Why are we surprised by this?
3) “Women owned firms that have at least one employee generated
an average of $87,585 in sales in 2002, as compared to
$1,862,159 for similar businesses owned by men.”
Sources: Survey of Business Owners, U.S. Census Bureau, The Illusions of Entrepreneurship (Scott A Shane)

9. I was dragged, kicking and screaming into entrepreneurship.

10. So what is a (Non)trepreneur anyway?
Nope, it’s not that guy who says you can make
$10,000 a week working in your jammies.

11. (Non)trepreneur
non·tre·pre·neur [nahn-truh-pruh-nur]:
n. Someone (in this case, a woman) who
becomes an entrepreneur despite the fact
that they do not consider themselves to be
a risk-taker.

12. There’s a reason she doesn’t go “balls to the wall.”
She doesn’t have them.

13. It is the fear of risk that makes
the risks that we do take more calculated.

14. Advice for the (Non)trepreneur.

15. Take risks, even if it’s not in your DNA.

16. Be obsessed with learning.

17. Trust your gut, and make decisions.

18. Know what matters to you.

19. Regret. Nothing.

20. Build a team that complements you.

21. ea rn to love
L th
e roll ter.
e rco as

22. And remember...
You can call yourself an entrepreneur.
Even when you feel like a nontrepreneur.

23. QUESTIONS?
Carrie Kerpen
CEO
Likeable Media
240 West 37th Street, 7th Fl
New York, NY 10018
Twitter: @carriekerpen
Email: carrie@likeable.com