Katelyn Gillum, Martika Ornella, Philip Richardson, and Ashley Smalls design thinking presentation

1. WBEZ
How do we connect younger generations to public
radio?

2. Interviews
-26-year-old woman: “I would listen to radio more if it was DVRable.”
-23-year-old woman: “I listen to radio in the car, but that’s it.”
-33-year-old man: “I avoid public radio because I find it boring, but I do tune
in if something big happens like the Paris attacks.”
-25-year-old woman: “I like it, but don’t listen to it enough.”

3. Our Goal: How do we better connect young people with
public media?
-Connecting younger generations to WBEZ through college media

4. Next Steps:
-Campus Ambassador Program
-WBEZ features playlists from local college radio
-Channel devoted to college radio stations within the app
-Campus news
-If possible, a portion of the student activity fee from participating colleges
and universities would go towards WBEZ

5. App Prototype...