Pitch by Founder/CEOs Ken Thomas, Nitzana Mamane, and Rupa Rao for the Entrepreneurial Journalism course at the University of Memphis

1. iTVNewz.com
The news for your neighborhood.

2. iTVNewz.com
Problem:
The globalization of everything has turned
our attention away from our own backyards
and into everybody else’s business.

3. iTVNewz.com
Problem:
Community businesses, groups and events are
being overlooked and there is a disconnect
in our communities because of it.

4. iTVNewz.com
Solution:
A Hyper-local network of affiliates serving
individual communities across the United
States.

5. iTVNewz.com
Solution:
A Hyper-local network of affiliates providing
neighborhood level stories relevant to each
geographical location while contributing to
one brand
one identity
one cause:

6. iTVNewz.com
Solution:
A Hyper-local network of affiliates
connecting local neighborhoods through
hyper-local news and information.

7. iTVNewz.com
Solution:
Website
Education
Community Connection
Social Media

8. One brand.
One identity.
iTVNewz.com

9. Mothership
website
iTVNewz.com

10. Lithonia, GA
Universal design.
Content specific.

11. iTVNewz.com
Solution:
Staffing, Education

12. iTVNewz.com
Solution:
•
•
Don’t need large production crews anymore
Independent content providers

13. iTVNewz.com
Sharing news &
information

14. iTVNewz.com
News people
think in
snippets of broll and
soundbites.

15. iTVNewz.com
“We noticed your
great Lithonia brush
fire videos, and we
were wondering if is
it ok for news
agencies to use your
videos with a credit
to you?”

16. Ashaela Bowen
iTVNewz.com
Reporter

17. Secondary and Post-Secondary Mass Media Education

18. iTVNewz.com
“It’s educationally perfect with the idea of
actual news content because students are
learning how to create a product based on
reality and truth.”
Heath Gertner, former sports producer

19. iTVNewz.com
“You can’t come up with anything that hasn’t
been done already. But you can deliver
something that’s already out there in a
different way.”
Charles Burch, TSA associate

20. iTVNewz.com
Social Media

22. Provides
news
content
from all
affiliates
and content
providers.

23. iTVNewz.com
#iTVNewz.com is hyper-local video news
content by locals for locals.
Neighborhoods, businesses and student
reporters are #winning. #jpreneur

24. iTVNewz.com
Go To Market: Business Plan components
Competition
Startup Costs
Revenue

25. iTVNewz.com
Go To Market:
•
Competition
o
Patch.com
o
Regional and local print publications
o
Technology

26. iTVNewz.com
Go To Market:
•
Startup Costs
o
Equipment
o
Salary
o
Affiliate fee
o
Internet costs
o
Legal

27. iTVNewz.com
Go To Market: Affiliate fee
First 12 months
1% of median income for
each zip code
Next 36 months
3% of median income for
each zip code

28. iTVNewz.com
Go To Market: Affiliate fee
12 month
36 month
Lithonia-$37,543 / 1% = $375.43
Lithonia = $1126.29
Saint Johns-$98,117 / 1% =
$981.77
Saint Johns = $2943.51

29. iTVNewz.com
Go To Market:
•
Revenue
o
43,191 zip codes exist in the U.S.
o
Video Ads
o
Partnerships
o
Sponsorships

30. iTVNewz.com
Amount needed to get off the ground:
$250,000

32. iTVNewz.com
Thank you for your time and we look forward to
serving your neighborhood.
iTVNewz.com
“We are the news for your neighborhood”
Ken Thomas
Nitzana Mamane
Rupa Rao
(904) 287-1623