Small Business Marketing on a Budget Using Web 2.0 Tools

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Kate Carruthers

Slides from Parramatta seminar 11 March 2009

Business

Who Am I? ,[object Object],[object Object],[object Object],[object Object],Mar 2009 © 2009 Kate Carruthers

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What can your business do online? Mar 2009 © 2009 Kate Carruthers

What should your business do online? Mar 2009 © 2009 Kate Carruthers

Traditional Marketing Mix Mar 2009 © 2009 Kate Carruthers

New Model Mar 2009 © 2009 Kate Carruthers

New Model Who, where, when? Channels, type, distribution? Who, why, how? Budget, skills, support? Mar 2009 © 2009 Kate Carruthers

Big Questions for Online ,[object Object],[object Object],[object Object],[object Object],[object Object],Mar 2009 © 2009 Kate Carruthers

Online is not Just a Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mar 2009 © 2009 Kate Carruthers

What is changing & why should I care? Mar 2009 © 2009 Kate Carruthers

Speed of Change Mar 2009 © 2009 Kate Carruthers

Changes in consumption Hitwise, Social networks overtake webmail, November 06, 2007 http://weblogs.hitwise.com/robin-goad/2007/11/social_networks_overtake_webma.html Mar 2009 © 2009 Kate Carruthers

Changes in consumption Facebook overtakes MySpace in Share of UK Internet Searches , Hitwise Intelligence, Heather Hopkins, UK, July 17, 2007 http://weblogs.hitwise.com/heather-hopkins/2007/07/facebook_overtakes_myspace_in.html Mar 2009 © 2009 Kate Carruthers

[object Object],[object Object],Hyperconnectivity Source: http://www.popsci.com.au/files/imagecache/article_image_large/files/articles/734px-Six_degrees_of_separation.jpg

[object Object],[object Object],[object Object],[object Object],[object Object],Massive Interconnections

[object Object],[object Object],[object Object],Consumption on Demand http://www.techcrunch.com/2007/12/17/bittorrent-is-now-streaming-movies-with-ads-but-wheres-the-good-stuff/

Engagement Marketing ,[object Object],[object Object],Mar 2009 © 2009 Kate Carruthers

Are there some low cost options for me? Mar 2009 © 2009 Kate Carruthers

3 Things in 30 Seconds ,[object Object],[object Object],[object Object],[object Object],Mar 2009 © 2009 Kate Carruthers

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mar 2009 © 2009 Kate Carruthers

Some Low Cost Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mar 2009 © 2009 Kate Carruthers

Other Considerations ,[object Object],[object Object],[object Object],[object Object],Mar 2009 © 2009 Kate Carruthers

More Info? ,[object Object],[object Object],Mar 2009 © 2009 Kate Carruthers

Thank You Mar 2009 © 2009 Kate Carruthers

Web Links for Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mar 2009 © 2009 Kate Carruthers

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Small Business Marketing on a Budget Using Web 2.0 Tools

1. Small Business Marketing on a Budget Using Web 2.0 Tools By Kate Carruthers

6. Summary of Marketing Mix Decisions Mar 2009 © 2009 Kate Carruthers Product Price Place Promotion Functionality Appearance Quality Packaging Brand Warranty Service/Support List price Discounts Allowances Financing Leasing options Channel members Channel motivation Market coverage Locations Logistics Service levels Advertising Personal selling Public relations Message Media Budget

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15. Changes in consumption Hitwise, Social networks overtake webmail, November 06, 2007 http://weblogs.hitwise.com/robin-goad/2007/11/social_networks_overtake_webma.html Mar 2009 © 2009 Kate Carruthers

16. Changes in consumption Facebook overtakes MySpace in Share of UK Internet Searches , Hitwise Intelligence, Heather Hopkins, UK, July 17, 2007 http://weblogs.hitwise.com/heather-hopkins/2007/07/facebook_overtakes_myspace_in.html Mar 2009 © 2009 Kate Carruthers

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Small Business Marketing on a Budget Using Web 2.0 Tools

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