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Doing a Startup
           in The Real World
                           David Heinemeier Hansson
                                   37signals




Thursday, March 26, 2009
The Real World


Thursday, March 26, 2009
Fuck
                           The Real
                            World
Thursday, March 26, 2009
Thursday, March 26, 2009
Thursday, March 26, 2009
Thursday, March 26, 2009
Too simple


Thursday, March 26, 2009
No plans


Thursday, March 26, 2009
Said no


Thursday, March 26, 2009
Big popularity


Thursday, March 26, 2009
All rock stars


Thursday, March 26, 2009
Easy domain


Thursday, March 26, 2009
Thursday, March 26, 2009
Thursday, March 26, 2009
Fuck
                           Doing A
                           Startup
Thursday, March 26, 2009
Start a business!


Thursday, March 26, 2009
Pitch the killer idea


Thursday, March 26, 2009
Find the secret


Thursday, March 26, 2009
Execution &
                           perseverance


Thursday, March 26, 2009
Invest yourself


Thursday, March 26, 2009
Questions?




Thursday, March 26, 2009

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David Heinemeir Hanson

Editor's Notes

  1. Pessimist monopoly on reality with gloom, doom Paradoxes: Meetings vs 4-day work weeks Nothing can ever improve, nothing can ever change Preys on your worst fears and insecurities: “People won’t get that”
  2. Nothing I ever worked on would have worked in the real world Obstacles, barriers, impossibilities
  3. 1 guy learning ruby you NEED 2p commit, thread safety, sales people with sirloins and lap dances game over, php + java already won (make the best of it) What the hell kind of name is “Ruby on Rails” anyway?
  4. Multi-million dollar business from a 3p team working spare time Should have died long ago but just celebrated its 5 yr birthday
  5. Because that's how the real world works. It's full of big scary paper dragons that you supposedly just can't fight. Might as well just give up in advance and don't try anything.
  6. Some big bully should have swept in and grabbed our candy Google, Microsoft, others coexist
  7. No big functional specs, road maps, business plans, or long-term projections \"where we were going to be in 5 years\" Most people don't know what the hell they're doing most of the time anyway, plans don’t change that
  8. To features, to customer segments, even to some customers If he wants bananas in his lasagna, you're a foolish, arrogant prick of a chef
  9. 100K readers now, think we got there because people just couldn't resist my deliciously swirly hair? 2K readers in ’04 (5!! years after launching the blog)
  10. Everyone is dummy and only the blessed few can actually do anything. Bullshit. rockstar environment = trust, freedom, little work that nobody wants to do The real world thinks that everyone is a liar, a thief, and a crook Acquisitions turns rock stars into roadies
  11. CHOOSE to make our stuff simple, PM + CRM often very complex Every domain has a simple angle. It's your job to find it and exploit Only so many air traffic control systems or missile trajectory calculators
  12. So the next time someone shoots down your idea with \"that's great, but it wouldn't work in the real work\", it's your moral duty to prove them the hell wrong!
  13. Wooooohoooo - \"Screw Kansas, I'm Going to Hollywood!\" Bipolar disorder, Doing a Startup is the hypomania
  14. \"Doing a startup\" is such a cop out, it’s a game, cops and robbers Distracts you from the simplicity of: price * customers = profit Has become a toxic word in my mind, like web 2.0 and enterprise
  15. Such liberating constraints: Income, expenses, customers (not users)
  16. Micro-volunteering, crowd-sourcing, social-media cross between Flickr and Facebook for puppies
  17. Pre-roll ads? Ruby on Rails? Blah, blah
  18. Sticking to it: 37signals 10 yrs, Rails 6, Basecamp 5 Last man standing
  19. Don’t expect to fail, don’t set out to be a serial entrepeneur Think about “what’s your life’s work” Get rich slowly (most investments bear fruit from compound interest, not spikes)