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Capital One - Vision Day

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In 2014, Carve went along to host a digital play pit at Capital One's vision day in Nottingham, giving their associates the opportunity to get a hands-on feel of some of the cutting edge devices. Our play pit was equipped with Google Glass, a leap motion and Oculus Rift – not your average child’s toys.

Here's a video of the day: https://www.youtube.com/watch?v=03Fetx0Rf5Y

Published in: Social Media
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Capital One - Vision Day

  1. 1. Capital One – Vision Day Case Study – November 2014
  2. 2. Capital One is a diversified banking company focussed primarily on consumer and commercial lending, employing circa 1,200 people at their Nottingham HQ. Capital One attributed its relative success to its use of data collection to build demographic profiles, allowing it to target personalised offers of credit direct to consumers. Digital innovation is at the heart of the Capital One ethos. This digital agenda is the main driving force behind the Capital One Vision day, an annual event hosted in Nottingham for all Capital One employees. The Carve team were tasked with creating a captivating break-out session at the Vision day to encourage Capital One Associates to think about the digital world, connected consumer behaviours and how Capital One can innovate in the light of new technology.
  3. 3. Carve designed a ‘digital playpit’ experience stand to give Capital One Associates the opportunity to get hands-on with some of the most cutting edge, unreleased devices which are set to revolutionise consumer/brand interactions. These included Google Glass, Leap Motion and Oculus Rift. Alongside the ability to play with this exclusive technology, associates were able to discuss how Capital One might be able to deploy some of these tools to create better experiences for their customers and were invited to add their concepts to the ‘Idea wall’. In doing so they were entered into a prize draw.
  4. 4. Over the course of Vision Day: • The digital playpit was the most visited stand of all 12 exhibitor spaces • 78% of Vision Day attendees interacted with the digital playpit • Over 100 innovative concepts were crowd- sourced for Capital One Click infographic to see high resolution
  5. 5. Founded in 2006 and headquartered in London, Carve is a boutique consultancy that advises some of the world’s leading organisations on the strategic use of social media. Our people-first approach helps businesses build the systemic capability to create value through better connectivity and collaboration. Results-driven, our programmes include transformation through Social Recruiting, Social Selling and Enterprise Social Networking.

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