There is an ecommerce expectation shift being driven from the top-down and bottoms-up, which is turning 2-day shipping into a must-have. As Christopher Mims at the Wall Street Journal put it, "life, liberty, and 2-day shipping." At the top, we have Amazon, Walmart, Target and others making 2-day (or even 1-day) shipping a reality for nearly all products for all Americans. And from the bottoms-up, we have consumers demanding instantaneous satisfaction at their finger tips. From Google to Uber to Amazon, "I want it now!"

1. The Expectation Shift

2. Market Cap
$7.5B
Stores Employees Founded
363 72,500 1901

3. Market Cap
$38B
Stores Employees Founded
1,850 345,000 1902

5. Market Cap
$290B
Stores Employees Founded
11,277 2.3M (#1 WW) 1962

6. Marc Lore

9. Market Cap
$790B
Footprint Employees Founded
254M SF 613k (#2 US) 1994

10. ▲
▲
▲
▲
▲
▲
▲
Amazon by the numbers:

11. ▲
▲
▲
▲
▲
Combatting the Widening Ecommerce Expectation Gap

12. The Expectation Gap: Overcoming One Location

13. The Expectation Gap: Overcoming One Location

14. The Expectation Gap: Overcoming the DIY Treadmill
117% 24% 20
AOV Growth with 2-DayRevenue Growth (YoY) Hours Packing (Daily)

15. The Expectation Gap: Overcoming Excel Hell

16. The Expectation Gap: Overcoming Duct Taped Tech

17. The Expectation Gap: Overcoming TOFU Blindness*

18. The Expectation Gap: Overcoming TOFU Blindness
Facebook CPC since 2013 Instagram CPC since 2013

19. The Expectation Gap: Overcoming TOFU Blindness

20. The Expectation Gap: Overcoming TOFU Blindness

21. ▲
▲
▲
▲
▲
Overcoming the Expectation Gap

22. Expectations
Expectations
How are you exceeding your
customers’ expectations?