I was very excited and honored to present a 3-hour workshop at the Viterbi Hacker House at USC, which is where I went to college, around growth hacking and marketing for startups. Always fun connecting with students and being able to give back to my school. We answered: Is growth that important? What is growth hacking? How do I get started with marketing and growth hacking? How do I prioritize everything? What is product/market fit? What is the customer lifecycle? Why do growth hacks fall into either acquisition, activation, retention, revenue, or referral buckets? What are growth hacking and marketing examples from work? What are 100+ examples of growth hacks at each stage? How can they implement some of these today? Including onstage breakdowns of USC companies, including EnvoyNow.co and Bezalel.co I know I’ll forget some tools, people, and resources, but.... Tools I mentioned you should check out: Google Analytics Qualaroo Survey.io MailChimp Zapier IFTTT LeadIn KISSmetrics CrazyEgg SumoMe Gumroad BuiltWith Kimono PrimeLoop PerfectAudience Odesk Connectifier Rapportive Buffer People I mentioned who you should follow (in no particular order): Patrick Vlaskovits Neil Patel Hiten Shah Sean Ellis Samuel Hulick Morgan Brown Taylor Miles Paul Graham Dave McClure Geoff Ralston Marc Andreesen Bing Gordon Gabriel Weinberg Justin Mares Brian Balfourr Zack Onisko Greg Isenberg Maud Pasturaud Annie Cushing Thomas Knoll Ivan Kirigin Noah Kagan Andy Johns Elliot Shmukler Iris Shoor Brian Dean Jimmy Daly Ramit Sethi Brendon Burchard Jeff Walker Robert Cialdini Resources I mentioned: (definitely forgetting many, but a good start....) Startup = Growth: http://growth.so/pgGrowth Startup Priorities: http://growth.so/StartupPriorities Blake Masters’ Notes: http://growth.so/BlakeMasters Andy Johns’ Answers on Quora: http://growth.so/AndyJohnsQuora Find A Growth Hacker For Your Startup: http://growth.so/FindGrowthHacker The Only Thing That Matters: http://growth.so/Productmarketfit Developer Content Marketing & Growth Hacking: http://growth.so/HitenShah Gaining Early Traction by Doing Things that Don't Scale: http://growth.so/Zack415 Cialdini's Six Principles of Influence: http://growth.so/Robert-Cialdini Startup Metrics for Pirates: http://growth.so/Pirate-Metrics Traction vs. Growth: http://growth.so/TractionGrowth AirBNB Growth: http://growth.so/AirbnbGrowth Getting Launch Press for Your Startup: http://growth.so/MturkHack Mobile Popups: http://bit.ly/QualarooGH TripAdvisor’s Unfair Email Marketing Advantage: http://growth.so/TripAdvisorEmails How to Gather 100,000 Emails in One Week: http://growth.so/PrelaunchEmails The Medium Is The Message: http://growth.so/MediumIsMessage Daily Growth Strategies: morganbrown.co User Onboarding: useronboard.com Hitenism: hitenism.com Backlinko: backlinko.com GrowthHackers: growthhackers.com

1. Is growth that important?

5. ?

7. Is growth that important?

10. If you build it, they will come?

27. Cialdini's Six Principles of Influence

33. Please sir, may I have some growth hacks?

90. @SamuelHulick

91. @SamuelHulick

92. @SamuelHulick

94. @SamuelHulick

101. POPUPS?

102. Mobile Popups FTW!

137. “It is easier to get an active
user to do more than to get
an inactive user to do
anything.”
- Elliot Shmukler

146. Not me.