This document outlines marketing strategies for success presented by Casey Meraz. It discusses becoming irreplaceable and visible by getting listed in online directories, claiming social media profiles, building a website, and getting reviews and mentions through signing up for HARO to respond to media inquiries. The goal is to focus on inbound marketing tactics like search engine optimization so that potential customers can find you online when searching for relevant terms.
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@CaseyMeraz
"naturopathic"+"Find a doctor"
NERD TALK
If you put this search into Google you are telling it to display
Only the results that include both the word Doctor and the
Words in sequence “Find a doctor”
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@CaseyMeraz
"naturopathic"+"Find a doctor"
NERD TALK
If you put this search into Google you are telling it to display
Only the results that include both the word Doctor and the
Words in sequence “Find a doctor”
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@CaseyMeraz
How Can You Control Your Brand?
1. Claim your social profiles. Focus on
1. Google Plus
2. Facebook
3. Twitter
4. LinkedIn
2. Fill them out completely
1. Use your real name
2. Fill out the bio section
3. Search yourself and click on the results.
Fix negative issues.
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@CaseyMeraz
Optimize Your Profile
• Seek Endorsements
Add Achievements
• Complete Your Profile
• Post links to your blog articles
• Contribute in communities
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@CaseyMeraz
Sweet, I built a site. Now What?
Add some content of course!
Have a purpose
Be professional
Be controversial
Have a voice
Write about a passion
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@CaseyMeraz
You Will Get DailyEmails
• Respond to relevant inquiries
• Include a link to your website
• Get free publicity if they pick you
• www.HelpAReporter.com
63. Using these approaches you will
• Become irreplaceable
• Be a leader
• Set yourself apart
• Become visible
64. CASEY MERAZ
Thanks for being here. You can find mehere:
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Author Contributor Founder
SEO On The Radio
Denver Radio Show
@CaseyMeraz
+ 5 Other Companies
Editor's Notes
What we are going to be talking about primarily today is influencing online marketing.
I tailored this class for you guys and depending on what you plan to do after graduation, we can start here.
Why you should listen to what I have to say. Author, Contributor to major industry studies.
Here you should talk about your past experiences. You’re an author. You have helped start over 8 companies. You no longer had to work at 29 years old.
I want to jump straight to the point here. Todays Goal: Become these thing whether working internally or externally.
Life after graduation. It’s easy lets float on.
I don’t show you this slide to freak you out or scare you. Instead I want you to realize that for some of you this burden might be hanging over your head when you graduate.
At 3 meals a day that’s 56 years worth of Tofu to eat.
You know what though. You showed up here today. That is not you. You have the power to do more by growing a business. Whether it’s your own or something you work for.
Intraprenuers -
Whether you want to work for a company or start your own practice.
Resumes pretty much look the same. You have to stand out. Guess where yours is?
Marketing Yourself
Marketing Your Brand
No matter what path you go down, marketing is essential. You have to set yourself apart from the crowd.
Let me ask a question here before we get started. What are you plans after graduation? Some of you might be in your final year and some of you might be right smack dab in the middle.
No matter where you end up, the company you build or the one you work for needs patients.
Yellow pages are dying
Postcards are indirect mailing. You’re audience isnt looking for you when they see this junk in the mail.
Inbound marketing is where customers are actively looking for you.
These are average searches in the United States
There are potentially thousands of keywords
Google is still the biggest search engine and will be for quite some time.
These are the types of search results. Lets look at each one individually here.
You can pay to show up here. They get less clicks. It costs more money. Some clicks are $10
So 1,000 organic visits = $10,000
Organic listings are free
Local listings are also free
Some of these things you can implement today. Others might wait until you work for a practice or are a part of a practice.
Probably not the best for someone doing research on Samantha Meraz N.D.
Explain who is using and looking at each social network individually
Get recommendations on LinkedIn. Start building your profile.
Sweet they have some reviews on Yelp. You should aim to get these.
What is HARO
Why you should listen to what I have to say. Author, Contributor to major industry studies.
Here you should talk about your past experiences. You’re an author. You have helped start over 8 companies. You no longer had to work at 29 years old.