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Make Money from Day 1: Proven Marketing Strategies for Success

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Make Money from Day 1: Proven Marketing Strategies for Success is a presentation that Casey Meraz gave in January of 2015 at the Southwest College of Naturopathic Medicine school in Tempe, Arizona.

In this presentation Casey covered how students can build their reputation and increase their online visibility before they graduate. In addition to this Casey shared local SEO tips that business owners and marketers can use to help promote their online Naturopathic practice.

If you want to learn more or schedule Casey to speak at your event please contact him at http://www.ethicalseoconsulting.com

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Make Money from Day 1: Proven Marketing Strategies for Success

  1. 1. Presented By: Casey Meraz. January 29, 2015 MAKE MONEY FROM DAY 1: PROVENMARKETING STRATEGIES FOR SUCCESS 1
  2. 2. CASEY MERAZ FOUNDER OFETHICAL SEOCONSULTING 2 Author Contributor Founder SEO On The Radio Denver Radio Show @CaseyMeraz + 5 Other Companies
  3. 3. 3 Straight to the point: • Become irreplaceable • Be a leader • Set yourselfapart • Become visible
  4. 4. 4 After Graduation:
  5. 5. 5 REAL TALK: Average Student Debt After Graduating is around $200,000
  6. 6. 6 At 3Meals a Day That’s 56 years worth of Tofu meals
  7. 7. 7
  8. 8. 8 Intrapreneurvs. Entrepreneur
  9. 9. 9 The HighestPaying Companies Look For The Best Talent
  10. 10. 10
  11. 11. 11 MARKETING IS ESSENTIAL
  12. 12. 12 WHAT ARE YOUR PLANS AFTER GRADUATION?
  13. 13. 9% Additional Learning 14% Residences 26% Private Practice 50% Group Practice ACCORDING TO THE SCHOOL13
  14. 14. 14 HOW AREPOTENTIAL PATIENTS FINDING NATUROPATHIC PHYSICIANS?
  15. 15. 15
  16. 16. Doctor Referral
  17. 17. Reputation
  18. 18. 18 OrMaybe By…
  19. 19. 19
  20. 20. 20
  21. 21. 21 TODAY WE’RE GOING TO FOCUS ON INBOUND MARKETING
  22. 22. WHAT ISINBOUND MARKETING?22 @CaseyMeraz
  23. 23. INSTEAD OF THIS….23 @CaseyMeraz
  24. 24. IF PEOPLE ARE ARELOOKING FOR YOU THEY CAN FIND YOU 24 @CaseyMeraz
  25. 25. BUT ALL OF THIS IS USELESS IF NOBODY’S LOOKING FOR YOU 25 @CaseyMeraz
  26. 26. ARE PEOPLE LOOKING? 26 @CaseyMeraz
  27. 27. HECKYES THEY ARE! 27 @CaseyMeraz
  28. 28. Where are theysearching?28 @CaseyMeraz
  29. 29. This is where29 @CaseyMeraz
  30. 30. 30 @CaseyMeraz 3 Types of Results On This Page
  31. 31. 31 @CaseyMeraz Paid AD
  32. 32. 32 @CaseyMeraz Organic Listing (Free)
  33. 33. 33 @CaseyMeraz Local Listing (Free)
  34. 34. COOL. SO NOW WHAT? 34 @CaseyMeraz
  35. 35. LETS PUT A STRATEGY IN PLACE 35 @CaseyMeraz
  36. 36. THINGSYOU CAN DO NOW & LATER 36 @CaseyMeraz
  37. 37. FOCUS AREA 1 ONLINE DIRECTORIES 37 @CaseyMeraz
  38. 38. GOAL: Getlisted wherepotentialpatients mightbelookingfor you 38 @CaseyMeraz
  39. 39. 39 @CaseyMeraz
  40. 40. 40 @CaseyMeraz
  41. 41. 41 @CaseyMeraz "naturopathic"+"Find a doctor" NERD TALK If you put this search into Google you are telling it to display Only the results that include both the word Doctor and the Words in sequence “Find a doctor”
  42. 42. 42 @CaseyMeraz "naturopathic"+"Find a doctor" NERD TALK If you put this search into Google you are telling it to display Only the results that include both the word Doctor and the Words in sequence “Find a doctor”
  43. 43. FOCUS AREA 2 IfYou’re Starting (or in) a Practice. Get OnLocal. 43 @CaseyMeraz
  44. 44. 44 @CaseyMeraz
  45. 45. 45 @CaseyMeraz Ifyou have a BUSINESS youcan get onehere: http://Google.com/MyBusiness
  46. 46. 46 @CaseyMeraz IfYou Already Have A Listing want to rank higher, Read my Guide
  47. 47. FOCUS AREA 3 REPUTATION 47 @CaseyMeraz
  48. 48. 48 @CaseyMeraz You Need to Build Your Brand The Time is Now
  49. 49. 49 @CaseyMeraz Whether You’re Looking To Get More Clients or Get a Job, People are Googling You
  50. 50. 50 @CaseyMeraz Google Search: Samantha Meraz
  51. 51. 51 @CaseyMeraz Less than ideal… Keep in mind you might not be the only one with your name.
  52. 52. 52 @CaseyMeraz How Can You Control Your Brand? 1. Claim your social profiles. Focus on 1. Google Plus 2. Facebook 3. Twitter 4. LinkedIn 2. Fill them out completely 1. Use your real name 2. Fill out the bio section 3. Search yourself and click on the results. Fix negative issues.
  53. 53. 53 @CaseyMeraz Recruiters LookHere
  54. 54. 54 @CaseyMeraz Optimize Your Profile • Seek Endorsements Add Achievements • Complete Your Profile • Post links to your blog articles • Contribute in communities
  55. 55. 55 @CaseyMeraz Start a Website
  56. 56. 56 @CaseyMeraz Then Build a Website If You’re Tech Savvy If You’re Not
  57. 57. 57 @CaseyMeraz Sweet, I built a site. Now What? Add some content of course! Have a purpose Be professional Be controversial Have a voice Write about a passion
  58. 58. FOCUS AREA 4 REPUTATION VIA REVIEWS & MENTIONS 58 @CaseyMeraz
  59. 59. 59
  60. 60. 60
  61. 61. 61 @CaseyMeraz Sign up for HARO
  62. 62. 62 @CaseyMeraz You Will Get DailyEmails • Respond to relevant inquiries • Include a link to your website • Get free publicity if they pick you • www.HelpAReporter.com
  63. 63. Using these approaches you will • Become irreplaceable • Be a leader • Set yourself apart • Become visible
  64. 64. CASEY MERAZ Thanks for being here. You can find mehere: 64 Author Contributor Founder SEO On The Radio Denver Radio Show @CaseyMeraz + 5 Other Companies

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