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Websites With Tiffany Truffo


Why You Need an Internet Marketing Plan


Pick a Niche
• Pick a person, problem or person with a problem
• Bonus – if the niche hangs out together or in-person



Build a Strategy to Attract Them


Ideal Client
• Hair color, eye color, name, age
• What do they wake up at 3 am worrying about and want to pay for
Domain Names
• Picking A Domain Name
• Purchasing a Domain Name(s)



Hosting
• Graphic Designer or Template Build It
Yourself
–This will determine where/how you buy your
domain name(s)



Home Page Text
• Formula for home page text



Meet the Therapist Page
• Formula



FAQ Page
• 5-8 Questions
• What are common questions your ideal client
asks?




Contact Page
• How does your ideal client contact you?
Enhancements
• Audio/Video
• On Line Schedulers
• Free Report/Pink Spoon Marketing
–Auto Responders




Search Engine Optimization
• Narrowing your niche
• Google Adwords
• Blogs




Sample Websites
• What do you think of these?
–   http://caseyex1.homestead.com/
–   http://caseyex4.homestead.com/
–   http://caseyex5.homestead.com/
–   http://caseyex2.homestead.com/
–   http://phoenixmenscounseling.com/
–   http://counselorforwomen.com/
–   http://vondiecounseling.com/
–   http://www.secretsforasuccessfulmarriage.com/

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Websites with Tiffany Truffo PBC

  • 1. Websites With Tiffany Truffo Why You Need an Internet Marketing Plan Pick a Niche • Pick a person, problem or person with a problem • Bonus – if the niche hangs out together or in-person Build a Strategy to Attract Them Ideal Client • Hair color, eye color, name, age • What do they wake up at 3 am worrying about and want to pay for
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