JWT London is led by a team of three executives and owns major clients like Rolex, HSBC, and Nestle. The agency created a print ad for Kit Kat around the longest tennis match at Wimbledon in 2010, featuring a beaten tennis ball and the score. The simple, effective ad design connected with the tennis fan audience at the event. JWT London has over 200 offices globally and specializes in innovative campaigns across various media for food, retail, and business clients.

1. JWT
By casper brazier

2. Ownership
JWT london is now lead by a leadership team of three, Joseph Petyan(Executive
partner), Russell Ramsey(Executive Creative Director & Executive partner) &
James Whitehead(Executive).
JWT is owned by Global president; Gustavo Martinez.
JWT london work in a creative team and have big clients such as rolex,
HSBC, Lego, AB World Foods, Nestle, nikon of which all are leaders in
their markets.

3. JWT have a network of over 10 thousand marketers and
over 1200 clients and has over 200 offices in 90
countries making JWT one of the biggest Advertising
Agencies in the World with some of the biggest global
competitors in the advertising industry such as Leo
Burnett Company. inc. the second largest advertising
agency, BBDO Worldwide Inc and Mccaan worldgroup
company.
Market position & competitors..

4. JWT Kit Kat..
Falling into the sports genre; the 'Longest tennis match
ever' Kit Kat Campaign by JWT London was created to
advertise Kit Kat at wimbledon to the thousands of tennis
fans, this advertisement really had to make a connection
with Tennis and wimbledon, JWT decided to use the 2010
wimbledon John Isner vs. Nicolas Mahut which was the
longest tennis match ever. Isner beat Mahut 70-68, as put
on the advertisement in the style of a tennis score board,
This was really what made the print work, without the
text no one would have a clue what the beaten tennis
ball was really relating to. The tennis ball pictured is the
main focus of the advertisement the first thing you look
at, this ball definitely needs a break, this links into Kit
Kats longtime tagline 'have a break, have a Kit Kat'

5. When you look at the tennis ball to get in that
state someone must've played for a longtime to
get the ball to that state, those players must've
needed a break. Thousands of tennis fans come
to wimbledon every year, this advertisement was
made to advertise to the crowd, of which this
long tennis match will bring back good memories
therefore this advert makes a connection with
the audience.
The background color is clean, and causes no
distraction to the eye, keeps focus on the tennis
ball and the score, this helps the tennis fan
audience understand the advertisement a lot
quicker. The colours used on the ad follow the Kit
Kat brands theme and uses the the classic tagline
in the font which is previously used for every
other Kit Kat branding on packaging and other
adverts, This instantly tells us that this advert is
Kit Kat by using the internationally known Logo,
which features red type inside a red oval, the
branding is very basic but is very effective as its
so recognizable.

6. The print was devised, designed
and retouched within an hour
and was sent off to wimbledon
for the next days plays. There ad
bikes carrying the prints were
also dispatched by the
wimbledon gate for thousands of
appreciate fans to see. Over all
the advertisement was able to
use a tactical approach to a
historical event to really make a
connection with the audience of
tennis fans.

7. The design was created by the JWT design team run by New York
raised Jason Berry who is creative director of JWT who was in
charge for several campaigns with brands such as Kelloggs,
Crunchy Nut, Smirnoff vodka, Rimmels and Pataks. The campaign
was created at JWT London located at Knightsbridge green. JWT
have done a lot of work for many big food corporations such as
Nestle, Premier foods, Kenco to work for retailers like
Debenhams and even the Army and Petrol company Shell. JWT
are known for their heritage of innovation and their wide range
of experience using many different media and print based
campaigns. JWT London are also known for their scale and
experience of the world.

8. The chosen advert has no legal or ethical issues
There was nothing that could really go wrong
with It they referred to a well known tennis
match and Made a connection with the
audience.
Although JWT will of made sure there was no
legal or Ethical issues Nestle the company of
which the Kit Kat branding is owned have had
many legal and ethical issues with their baby
milk product. It was sold to poorer countries as
the new “gold standard” in infant nutrition
when its scientifically proven that breast milk is
the gold standard in infant nutrition. This
caused children in poor countries to suffer.
This gained a lot of public response.
This has caused Nestle to be the largest
boycotted company in the UK and many other
countries around the world.

9. Target audience & Demographic
The target audience for the chosen ‘Kit Kat’ advertising for Wimbledon although Kit Kat
have a wide audience of all ages and both gender, the people buying tickets
for Wimbledon are richer families with parents who buy the product, Kit Kat has
core audience of 25-40 year olds and is a well known chocolate bar for the last few
generations and the branding is known worldwide. From my research I found that the
younger audience didn’t think much about a Kit Kat and that is become the norm for
our generation. For the older audience they find Kit Kat’s very nostalgic with the classic
Branding. Social class would be through a large range from lower class to high class people
All can afford to consume to the product although the Average social grade would be C
(Lower Middle Class)

10. frequency
• The Advertisement was displayed on the day on Wimbledon
and was distributed on advertisement places and advert
bikes, therefore people at the event would see this many
times whilst they’re there enjoying watching the tennis, this
means they get enough looks at the advertisement to really
get what it was about.

11. Production process

12. ASA
The ASA (Advertising Standards Authority) Is the United
Kingdoms regulator of advertising across all media from print
advertisments to digital advertisements.
They apply advertising Codes, which have been written by the
Committees of Advertising Practice. They’re work includes
responding to complaints and proactively checking the media to
take action against misleading, harmful or offensive
advertisements.