2. Ownership
JWT
london
is
now
lead
by
a
leadership
team
of
three,
Joseph
Petyan(Execu@ve
partner),
Russell
Ramsey(Execu@ve
Crea@ve
Director
&
Execu@ve
partner)
&
James
Whitehead(Execu@ve).
JWT
is
owned
by
Global
president;
Gustavo
Mar@nez.
JWT
london
work
in
a
crea@ve
team
and
have
big
clients
such
as
rolex,
HSBC,
Lego,
AB
World
Foods,
Nestle,
nikon
of
which
all
are
leaders
in
their
markets.
3. JWT
have
a
network
of
over
10
thousand
marketers
and
over
1200
clients
and
has
over
200
offices
in
90
countries
making
JWT
one
of
the
biggest
Adver@sing
Agencies
in
the
World
with
some
of
the
biggest
global
compe@tors
in
the
adver@sing
industry
such
as
Leo
BurneX
Company.
inc.
the
second
largest
adver@sing
agency,
BBDO
Worldwide
Inc
and
Mccaan
worldgroup
company.
Market
posi,on
&
compe,tors..
4. JWT
Kit
Kat..
Falling
into
the
sports
genre;
the
'Longest
tennis
match
ever'
Kit
Kat
Campaign
by
JWT
London
was
created
to
adver@se
Kit
Kat
at
wimbledon
to
the
thousands
of
tennis
fans,
this
adver@sement
really
had
to
make
a
connec@on
with
Tennis
and
wimbledon,
JWT
decided
to
use
the
2010
wimbledon
John
Isner
vs.
Nicolas
Mahut
which
was
the
longest
tennis
match
ever.
Isner
beat
Mahut
70-‐68,
as
put
on
the
adver@sement
in
the
style
of
a
tennis
score
board,
This
was
really
what
made
the
print
work,
without
the
text
no
one
would
have
a
clue
what
the
beaten
tennis
ball
was
really
rela@ng
to.
The
tennis
ball
pictured
is
the
main
focus
of
the
adver@sement
the
first
thing
you
look
at,
this
ball
definitely
needs
a
break,
this
links
into
Kit
Kats
long@me
tagline
'have
a
break,
have
a
Kit
Kat'
5. When
you
look
at
the
tennis
ball
to
get
in
that
state
someone
must've
played
for
a
long@me
to
get
the
ball
to
that
state,
those
players
must've
needed
a
break.
Thousands
of
tennis
fans
come
to
wimbledon
every
year,
this
adver@sement
was
made
to
adver@se
to
the
crowd,
of
which
this
long
tennis
match
will
bring
back
good
memories
therefore
this
advert
makes
a
connec@on
with
the
audience.
The
background
color
is
clean,
and
causes
no
distrac@on
to
the
eye,
keeps
focus
on
the
tennis
ball
and
the
score,
this
helps
the
tennis
fan
audience
understand
the
adver@sement
a
lot
quicker.
The
colours
used
on
the
ad
follow
the
Kit
Kat
brands
theme
and
uses
the
the
classic
tagline
in
the
font
which
is
previously
used
for
every
other
Kit
Kat
branding
on
packaging
and
other
adverts,
This
instantly
tells
us
that
this
advert
is
Kit
Kat
by
using
the
interna@onally
known
Logo,
which
features
red
type
inside
a
red
oval,
the
branding
is
very
basic
but
is
very
effec@ve
as
its
so
recognizable.
6. The
print
was
devised,
designed
and
retouched
within
an
hour
and
was
sent
off
to
wimbledon
for
the
next
days
plays.
There
ad
bikes
carrying
the
prints
were
also
dispatched
by
the
wimbledon
gate
for
thousands
of
appreciate
fans
to
see.
Over
all
the
adver@sement
was
able
to
use
a
tac@cal
approach
to
a
historical
event
to
really
make
a
connec@on
with
the
audience
of
tennis
fans.
Distribu@on
7. Audio/visual
KIT
KAT
Adver@sement
2015
Kit
Kat
use
the
slogan
“Take
a
Break”
which
applies
to
anything
and
anyone
in
this
adver@sement
Which
Is
nothing
to
do
with
the
JWT
Wimbledon
campaign
uses
Taking
a
break
to
the
next
level
Using
any
break
of
anyone’s
everyday
life
to
try
and
make
a
connec@on
with
the
audience.
“Take
a
Break”
has
been
their
slogan
for
a
long
@me
and
does
apply
to
everyone,
the
product
Can
also
be
enjoyed
by
anyone
with
any
wage.
8. The
design
was
created
by
the
JWT
design
team
run
by
New
York
raised
Jason
Berry
who
is
crea@ve
director
of
JWT
who
was
in
charge
for
several
campaigns
with
brands
such
as
Kelloggs,
Crunchy
Nut,
Smirnoff
vodka,
Rimmels
and
Pataks.
The
campaign
was
created
at
JWT
London
located
at
Knightsbridge
green.
JWT
have
done
a
lot
of
work
for
many
big
food
corpora@ons
such
as
Nestle,
Premier
foods,
Kenco
to
work
for
retailers
like
Debenhams
and
even
the
Army
and
Petrol
company
Shell.
JWT
are
known
for
their
heritage
of
innova@on
and
their
wide
range
of
experience
using
many
different
media
and
print
based
campaigns.
JWT
London
are
also
known
for
their
scale
and
experience
of
the
world.
9. The
chosen
advert
has
no
legal
or
ethical
issues
There
was
nothing
that
could
really
go
wrong
with
It
they
referred
to
a
well
known
tennis
match
and
Made
a
connec@on
with
the
audience.
Although
JWT
will
of
made
sure
there
was
no
legal
or
Ethical
issues
Nestle
the
company
of
which
the
Kit
Kat
branding
is
owned
have
had
many
legal
and
ethical
issues
with
their
baby
milk
product.
It
was
sold
to
poorer
countries
as
the
new
“gold
standard”
in
infant
nutri@on
when
its
scien@fically
proven
that
breast
milk
is
the
gold
standard
in
infant
nutri@on.
This
caused
children
in
poor
countries
to
suffer.
This
gained
a
lot
of
public
response.
This
has
caused
Nestle
to
be
the
largest
boycoXed
company
in
the
UK
and
many
other
countries
around
the
world.
10. Target
audience
&
Demographic
The
target
audience
for
the
chosen
‘Kit
Kat’
adver@sing
for
Wimbledon
although
Kit
Kat
have
a
wide
audience
of
all
ages
and
both
gender,
the
people
buying
@ckets
for
Wimbledon
are
richer
families
with
parents
who
buy
the
product,
Kit
Kat
has
core
audience
of
25-‐40
year
olds
and
is
a
well
known
chocolate
bar
for
the
last
few
genera@ons
and
the
branding
is
known
worldwide.
From
my
research
I
found
that
the
younger
audience
didn’t
think
much
about
a
Kit
Kat
and
that
is
become
the
norm
for
our
genera@on.
For
the
older
audience
they
find
Kit
Kat’s
very
nostalgic
with
the
classic
Branding.
Social
class
would
be
through
a
large
range
from
lower
class
to
high
class
people
All
can
afford
to
consume
to
the
product
although
the
Average
social
grade
would
be
C
(Lower
Middle
Class)
11. frequency
• The
Adver@sement
was
displayed
on
the
day
on
Wimbledon
and
was
distributed
on
adver@sement
places
and
advert
bikes,
therefore
people
at
the
event
would
see
this
many
@mes
whilst
they’re
there
enjoying
watching
the
tennis,
this
means
they
get
enough
looks
at
the
adver@sement
to
really
get
what
it
was
about.
13. ASA
The
ASA
(Adver@sing
Standards
Authority)
Is
the
United
Kingdoms
regulator
of
adver@sing
across
all
media
from
print
adver@sments
to
digital
adver@sements.
They
apply
adver@sing
Codes,
which
have
been
wriXen
by
the
CommiXees
of
Adver@sing
Prac@ce.
They’re
work
includes
responding
to
complaints
and
proac@vely
checking
the
media
to
take
ac@on
against
misleading,
harmful
or
offensive
adver@sements.
14. GENRE
This
Advert
doesn’t
look
like
a
chocolate
advert,
It
looks
more
like
a
sport
adver@sement
with
the
Tennis
ball,
The
adver@sement
doesn’t
even
use
any
Visuals
of
the
chocolate
which
is
weird
as
if
someone
Likes
the
product
seeing
it
will
make
them
want
one.
Here
are
other
two
Chocolate
adver@sements
Both
contain
pictures
of
chocolate
it
has
nothing
more
Its
purely
there
to
make
peoples
mouth
water
