Sketch App Meetup Ideas and Prototypes
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This document summarizes a meeting for the Sketch App user group from January 2017. It discusses the work of Casper Nybro Hach as the lead product designer for Servicelovers, a company aiming to change customer service. It describes Servicelovers' tools like Invision and Sketch, their process involving research, concept design and prototyping, stakeholders, and work in progress including apps, identity, and printed materials. It also covers lessons learned like needing patience in convincing others of design ideas in a startup context.
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Sketch App Meetup Ideas and Prototypes
- 1. Sketch App Meetup JANUARY 2017
- 2. ME ME ME ( 2 0 1 6 w a s n ’ t a l l b a d ) WHAT WE DO ( L e t ’s c h a n g e t h e f a c e o f c u s t o m e r s e r v i c e ! ) HOW WE WORK ( p r o c e s s + w o r k f i l e s ) WORK-IN-PROGRESS ( i d e a s a n d p r o t o t y p e s ) ONE-MAN DESIGN TEAM ( k i n d a ) LESSON LEARNED
- 3. ME ME ME Casper Nybro Hach Lead product designer
- 4. Closer to 30 than 50. I’m a lead product designer – I guess that can mean pretty much anything (and it kinda does…) PAST: Ad agency (entegrate creative) Design agencies. (1508 + liebling)
- 5. Midlife crisis came early
- 6. Spent 8 years within the same organization. Awesome in many ways BUT…. •Only working (usually predefined) clients projects •Limited by budgets and timeplans •Never in control of a project.
- 7. Felt like my life was: • Work • Gym • Weekends • Work • Gym • Weekends
- 8. Sometimes you just need a time out to see things clearly
- 9. In 2015 I attended One Day Out conference in Odense. The talk about Digital Nomads was really inspiring! Been dreaming about living abroad and taking time to do personal projects. I decided to apply for a 3 month leave to try it out. A talk started it all…
- 11. • Worked on entrepreneur ideas, • sorting out stuff I never had time for, • but also a whole lot of chilling and trying to figure out what I wanted to do when I got back. I went to LA
- 12. Turns out, you get quite inspired when you’re not trying to work. Output was: •A lot of ideas •A promise to make a change if nothing changed at the agency •A dream of living in LA for longer. I went to LA
- 13. I got back well rested, well prepared, but my first day at work ended up being a dissapointment. Nothing changed. And then I came back..
- 14. Nothing changed. so I did.
- 15. A few weeks after Servicelovers approached me. With dreams, hopes and drive! The idea of changing the level of customer service was appealing – especially after living in LA. To jump or not to jump?
- 16. I jumped
- 17. What we do THIS IS SERVICELOVERS
- 18. We want to change the face of customer service Creating a motivational culture and by positive feedback What we do
- 21. Customer ( S E RV I C E L O V E R ) Employee ( S E RV I C E H E R O ) Client/Shop ( S E RV I C E P R O V I D E R ) Servicelovers eco system ensures recognition and customer insights
- 23. How we work (I HAVE A DREAM)
- 24. Christian Brandstrup L E A D S E R V I C E D E S I G N E R Christian Jakobsen C T O Casper Nybro Hach L E A D P R O D U C T D E S I G N E R Christian Brauner F O U N D E R Team Prograils D E V T E A M I N P O L A N D
- 25. Our main tools…
- 26. Invision Hand drawings! Sketch Craft plugin <3Trello Principle
- 27. We do everything in Sketch. Haven’t really got any use for the adobe package if it weren’t for InDesign and the occassional use of Illustrator. Do all our prototyping in Invison – this is also where the team gives feedback Trying to work Principle into our design process and have created a few flows and nice animations. Unfortunately our tech team can’t really use the work from Principle and also not really sure they care a lot about animation. When they estimate tasks they do it in trello and they always mention how much extra it will take with animations. I am trying to get everyone to see the design as a whole. Our main tools
- 28. A typical week
- 29. Mornings 8-9AM Calming down our CEO Weekly standup meeting (progress and plans) Designing features and adjusting based on feedback in Invision Maybe a meeting with our blogger or other cooperators Backlog planning Trying to find time for prototyping in Principle Friday I plan for office stuff, recruiting an intern, finish our printed materials, getting back to people and catching up on newsletters. – Never happens! The wine fridge always opens early ;) A typical week
- 30. Stakeholders so many many stakeholders
- 32. Startup designer Client Developers CEO Chairman of the board Board of directors Investors Funding ServiceloversServiceheroes
- 34. U N C E R T A I N T Y / P A T T E R N S / I N S I G H T S Research C L A R I T Y / F O C U S Concept Design
- 35. We’d really like som co-creators who are “servicelovers”. Would you like to be part of our co-creation team? Sign up here: http://eepurl.com/cqIzwz
- 37. One-man design team (PAINS AND PLEASURES)
- 38. Actually I don’t consider it a one man design team… In a way I am the visual designer, but Christian and I cooperate very closely. The pains of being one visual lead, would be that there’s so much to work on. I need more hands to keep focus. Missing identity programme and UI elements is a major pain. The worst part is that it can be hard to convince everyone about good design. One man design team
- 39. app(s) website promo video bloggers / ambassadors identity programme printed material powerpoint Our design areas
- 40. Lesson learned (I NEED TO LEARN PATIENCE)
- 41. One thing I need to get used to, is that it takes time to convince people about my ideas. My main learning when I got from the bureau and onto the startup world: In bureaus you have people respecting you in another way, because they pay you very well. You’re paid by the hour and clients WILL listen to you. In private business people will obviously also listen. But they need to grasp the idea of what your saying and that takes time. Especially if they’re not around every day. You need to get people aboard. Giving my boss or the chairman of the board 2-3 weeks and they usually agree with an idea. One day they’ll come to you saying “This is it. This is what we’ll do” and you’ll be like “i know. I’ve been telling you all along. This what you need to get used to. It takes time. You’re used to doing this, but they may not be. Don’t be impatient. Just kind of appreciate that you’re actually able to communicate this in just 3 weeks. If you were to communicate this in a large corporation it could take years to get people aboard. I’m not very patient
- 42. Being right
- 43. Being l right
- 44. Being la right
- 45. Being lat right
- 46. Being late right
- 47. Q & A
Editor's Notes
- My name is Casper Closer to 35 than 40. Lead product designer – I guess that can mean pretty much anything, and it kinda does… PAST: Ad agency (entegrate creative) Two design agencies. (1508 + liebling)
- Working in agencies Spent 8 years within the same organization. Awesome in many ways BUT…. Working on clients project Limited by budgets and timeplans Never in control of a project. Felt like my life was: Work Gym Weekends Work Gym Weekends Lack of purpose and change.
- In 2015 I attended One Day Out conference in Odense. Talk about Digital Nomads was really inspiring! Been dreaming about living abroad and taking time to do personal projects. I decided to apply for a 3 month leave to try it out. I’m not really build for danish weather and I wanted to work on a few entrepreneur dreams myself
- I went to LA Working on entrepreneur ideas, sorting out stuff I never had time for, but also a whole lot of chilling and trying to figure out what I wanted to do when I got back. Turns out, you get quite inspired when you’re not trying to work. Output was: A lot of ideas A promise to make a change if nothing changed at the agency A dream of living in LA for longer.
- I got back well rested, well prepared but my first day at work ended up being a dissapointment. Nothing changed. A few weeks after Servicelovers approached me With dreams, hopes and drive! The idea of changing the level of customer service appealed – especially after my life in LA.
- We want to change the face of customer service By creating a motivational culture and by positive feedback (pat on the shoulder)
- service employees need motivation too! Our app lets you promote and give personal positive feedback directly to the employee.
- service employees need motivation too! Our app lets you promote and give personal positive feedback directly to the employee.
- I’d like to just take you through the app as it is now…
- Our board of directors are involved too. The chairman is our acting Product Owner.
- I guess this is almost standard …
- We do everything in Sketch. I haven’t really got any use for the adobe package if it weren’t for InDesign and the occassional use of Illustrator. I rarely open Photoshop. We do all our prototyping in Invison this is also where the team gives me feedback I am trying to work Principle into our design process and I’ve created a few flows and nice animations. Unfortunately our tech team can’t really use what I do in Principle and to be honest I’m not sure they care a lot about animation. When they estimate tasks they do it in trello and they always mention how much extra it will take with animations. I am trying to get everyone to see the design as a whole.t
- Mornings 8-9AM Calming down our CEO Weekly standup meeting (progress and plans) Designing features! Adjusting feedback in Invision Maybe a meeting with our blogger or other third parties Backlog planning Trying to find time for prototyping in Principle too Friday I usually plan for office stuff, recruiting an intern, finish our printed materials, getting back to people and catching up on newsletters. – Never happens! The wine fridge always opens too early.
- I used to care about three types of stakeholders -
- Now I have to keep a lot more people in mind…. And convince a lot more people
- I dont know if you guys are familiar with ”The Squiggle”? It’s an illustration of the design process by Damien Newman. I think it pretty much describes our overall process.
- It illustrates how the design process is always chaotic in the beginning, but with time comes clarity. We are looking into working in 5-7 day sprints and taking googles 5 days sprints and turning them into something that fits us. I’d like a little more clear process and to plan better. My main priority for our process is involving more users for testing and co-creation.
- We’d really like some awesome co creators – preferably people who would be “servicelovers”
- Id like to show you our ideas …
- Actually I don’t consider it a one man design team… In a way I am the visual designer, but Christian and I cooperate very closely The pains would be that there’s so much to work on. I need more hands to keep focus. Missing identity programme and UI elements is a major pain. The worst part would be that (if it weren’t for Christian) I am the only one who cares and it can be hard to convince everyone about design.
- I love that I am actually involved in all kinds of communication. Being lead designer lets me work on our identity, different platforms, printed materials and so on. It’s great to actually see it as a whole.
- I dont think I am a very patient person. One thing I need to get used to, is that it takes time to convince people about my ideas. My main learning when I got from the bureau and onto the startup world: In bureaus you have people respecting you in another way, because they pay you very well. You’re paid by the hour and clients WILL listen to you. In private business people will obviously also listen. But they need to grasp the idea of what your saying and that takes time. Especially if they’re not around every day. You need to get people aboard. You need to get people to understand this. Giving my boss or the chairman of the board 2-3 weeks and they usually agree with an idea. Suddenly they think it’s their idea. One day they’ll come to you saying “this is it. This is what we’ll do” and you’ll be like “i know. I’ve been telling you all along. This what you need to get used to. It takes time. You’re used to doing this, but they may not be. It will take time. Dont be impatient. Just kind of appreciate that you’re actually able to communicate this in just 3 weeks. If you were to communicate this in a large corporation it could take years to get people aboard.
- So as my friend said: Maybe its not about being right. Maybe sometimes you’re “late right”. Maybe sometimes you know the answer and you need to remember that, when someone is a bit late to adopt on the concepts.
- So as my friend said: Maybe its not about being right. Maybe sometimes you’re “late right”. Maybe sometimes you know the answer and you need to remember that, when someone is a bit late to adopt on the concepts.