Personal Information
Organization / Workplace
Raleigh-Durham, North Carolina Area United States
Occupation
Senior Director, Media Strategy at MedThink Communications
Industry
Advertising / Marketing / PR
Website
www.linkedin.com/in/cassiestox/
About
Advertising professional with over 13 years experience in the agency side of the business. Have extensive experience marketing hospitals and healthcare clients. Other experience includes travel/tourism, banking and arts marketing.
Tags
media buying
media planning
newspaper
spend analysis
tv buying
radio buying
media frequency
media reach
ostrow
frequency
media strategies
media objectives
media mix
reach
media plan
See more
Presentations
(8)Likes
(4)Ideas from MediaPost's Marketing for Health Conference
GSW
•
10 years ago
Second Screen Strategy: Planning For (And Against) A Multi-Screen World
Ben Grossman
•
9 years ago
SEO Tactics to Love vs. Leave
Rand Fishkin
•
9 years ago
Marketing to Referring Physicians - AAMC Presentation 2012
Jennings Healthcare Marketing (Dan Dunlop)
•
12 years ago
Personal Information
Organization / Workplace
Raleigh-Durham, North Carolina Area United States
Occupation
Senior Director, Media Strategy at MedThink Communications
Industry
Advertising / Marketing / PR
Website
www.linkedin.com/in/cassiestox/
About
Advertising professional with over 13 years experience in the agency side of the business. Have extensive experience marketing hospitals and healthcare clients. Other experience includes travel/tourism, banking and arts marketing.
Tags
media buying
media planning
newspaper
spend analysis
tv buying
radio buying
media frequency
media reach
ostrow
frequency
media strategies
media objectives
media mix
reach
media plan
See more