SlideShare a Scribd company logo
1 of 20
Download to read offline
Technology Management
Rochester Institute of Technology
Karina Vasquez
Pavel Estrella
Roberto Castillo
Agenda
1. Introduction
2. Company Overview
3. Product Development Department
4. Product: Ice cream freezer
5. Product concept development
6. Development process
Introduction
Essential activity
ResearchandDevelopment
Innovation
Quick – Efficient – Effective
Economic Impact
Introduction
Maximizing product’s fit with customer
requirements
Minimizing the development cycle time
Controlling development costs
Product Development
Company Overview
Product Development
Company: Commercial refrigerators
manufacturing company from
the Dominican Republic
(*The company provided the information needed but wants to keep its confidentiality)
Department: Product Development
Product: Commercial freezer for ice
cream retail.
Low cost of local distribution
Centralized and decentralized activities
Sales to direct to client – Manufacture’s representatives
Global linked strategy - Strategic alliances - contractual
agreements to manage market share – Licensing
Custom design and commercialization
Company Overview
Product Development Department
2. Engineering Team1. Design Team
Partly parallel development process
Cross Functional Team
Team Members
Manager
Design Coordinator
Design Engineer 1 Technician 1
Technical Engineer
Technician 2
Team Members
Design Engineer 2
Communication with marketing – manufacturing – purchasing
Product Development
Ice cream freezer product development
1. Opportunity
Identification / Client
requirements
2. Product
Concept
Development
Steps of the Process
1. Opportunity Identification / Client
requirements
1. Countertop
design
2. Specific overall dimensions
1. Inner capacity for 120 cups.
2. Full facing 5x6 cups.
5. Inner lighting.
6. Self-Contained.
The design brief with basic requirements
3. Low energy consumption.
4. NSF and UL standards.
7. Easy temperature reading interfaces / must
be visible.
8. Gravity-fed shelving.
Product Concept Development
1 2 3 4 5
1.Preliminary
Assessment
5.Submission
2.Investigation
3.Development
4.Evaluation
Development Cycle Time = 5 days
Partly Parallel Development Process
Product Concept Development
Final Concept: Alternative 1
Design for manufacturing approach
Use of CAD / CAM technology
Product Concept Development
Final Concept: Alternative 2
Design for manufacturing approach
Use of CAD / CAM technology
Development Process
Current development Process
5 days
Team members had fifty
percent overtime
Variation of a stage-gate process (M. chilling)
Escalation for development time
implemented
Stage Time
1 Customer request
1 day
2 PM team selection
3 Study of customer design requirement and conduct
preliminary investigation in the house
4 Brainstorming with Product Development Team to create
design alternatives
5 Alternatives generated by the design team.
3.5 days6 Selection of two alternatives for customer by design
committee and submission
7 Final decision by the customer 0.5 day
Total 5
Table 1
Suggested Modification for
development Time implemented
Table 2
Stage Time
1 Customer request
1 day
2 Project filtering.
3 PM team selection
4 Study of customer design requirement and conduct preliminary investigation
in the house
5 Brain storming with Product Development Team to create design alternatives
6 Alternatives studied by the design team. 3.5 days
7 Selection of two alternatives for customer by design committee
Final decision by the customer 0.5 days
Total 5 days
Filtering Projects
Benefits for The Company
Focus more its resources which will help to reduce development
costs
Help to approach product development systematically
Improve ratio of product developed that results in commercial
projects
Schilling, 2010
Rapid Development
Management according to economics
Be Flexible
About
Process
Handle
Complexity
Rapid Development
Outcome
Unsatisfactory
outcome
Bigger issues:
Complexity and time
50% Workload
increased
Waste of recourses
Outcome
• Disadvantages and advantages of early entrants of their own innovations.
• The developing cycle
• Secured user for new developed product
• Opportunity To Develop customer satisfaction at its highest
• Optimize cash flow or go with cannibalization
• Request confidentiality to their exclusive customer
• The Dominican Republic market and cannibalization
• Skim the market by setting high prices due to the innovations and custom
made designs
• Penetration price
• Need of innovation in Dominican Market
• Partnership and distribution: USA, Puerto Rico and Guatemala
• Local distribution: Retails and disintermediation
Crafting a Deployment Strategy

More Related Content

What's hot

Product Owner Briefly
Product Owner BrieflyProduct Owner Briefly
Product Owner BrieflyDusan Kocurek
 
Product design & process analysis at Hirdaramini
Product design & process analysis at HirdaraminiProduct design & process analysis at Hirdaramini
Product design & process analysis at HirdaraminiRashmi Dissanayake
 
What is Lean Six Sigma? Lean Six Sigma Explained - Invensis Learning
What is Lean Six Sigma? Lean Six Sigma Explained - Invensis LearningWhat is Lean Six Sigma? Lean Six Sigma Explained - Invensis Learning
What is Lean Six Sigma? Lean Six Sigma Explained - Invensis LearningInvensis Learning
 
The 12 Milestones of Product Management
The 12 Milestones of Product ManagementThe 12 Milestones of Product Management
The 12 Milestones of Product ManagementJeroen "Jay" van Rijn
 
Product design jw salon presentation
Product design jw salon presentationProduct design jw salon presentation
Product design jw salon presentationJay Wu
 
product development process chapter 11
product development process chapter 11product development process chapter 11
product development process chapter 11atufa abrar
 
Manufacturing & Process Development Strategy
Manufacturing & Process Development StrategyManufacturing & Process Development Strategy
Manufacturing & Process Development StrategyJohn Glenning
 
Aligning Product Strategy with Customer Feature Requests
Aligning Product Strategy with Customer Feature RequestsAligning Product Strategy with Customer Feature Requests
Aligning Product Strategy with Customer Feature RequestsProductPlan
 
Introduction to the roles of product management
Introduction to the roles of product managementIntroduction to the roles of product management
Introduction to the roles of product managementJay Kruemcke
 
Product design process in agile, lean development
Product design process in agile, lean developmentProduct design process in agile, lean development
Product design process in agile, lean developmentPetr Prisyazhniuk
 
Design process 2015
Design process 2015Design process 2015
Design process 2015David Lloyd
 
Dfma as the tool for concurrent engineering
Dfma as the tool for concurrent engineeringDfma as the tool for concurrent engineering
Dfma as the tool for concurrent engineeringGowsick Subramaniam
 
Odoo Experience 2018 - Customer Success Team: Meet our Experts
Odoo Experience 2018 - Customer Success Team: Meet our ExpertsOdoo Experience 2018 - Customer Success Team: Meet our Experts
Odoo Experience 2018 - Customer Success Team: Meet our ExpertsElínAnna Jónasdóttir
 
Product development journey map
Product development journey mapProduct development journey map
Product development journey mapITSDev Company
 
John Glenning's Process Development and Manufacturing Strategy
John Glenning's Process Development and Manufacturing StrategyJohn Glenning's Process Development and Manufacturing Strategy
John Glenning's Process Development and Manufacturing StrategyJohn Glenning
 
Chpter 2 manufacturing environment
Chpter 2 manufacturing environmentChpter 2 manufacturing environment
Chpter 2 manufacturing environmentshibasunar
 
How to best create and manage product roadmaps
How to best create and manage product roadmapsHow to best create and manage product roadmaps
How to best create and manage product roadmapsJeremy Horn
 
Suresh Babu G P Resume
Suresh Babu G P ResumeSuresh Babu G P Resume
Suresh Babu G P Resumesuresh babu
 

What's hot (19)

Product Owner Briefly
Product Owner BrieflyProduct Owner Briefly
Product Owner Briefly
 
Six sigma overview
Six sigma overview Six sigma overview
Six sigma overview
 
Product design & process analysis at Hirdaramini
Product design & process analysis at HirdaraminiProduct design & process analysis at Hirdaramini
Product design & process analysis at Hirdaramini
 
What is Lean Six Sigma? Lean Six Sigma Explained - Invensis Learning
What is Lean Six Sigma? Lean Six Sigma Explained - Invensis LearningWhat is Lean Six Sigma? Lean Six Sigma Explained - Invensis Learning
What is Lean Six Sigma? Lean Six Sigma Explained - Invensis Learning
 
The 12 Milestones of Product Management
The 12 Milestones of Product ManagementThe 12 Milestones of Product Management
The 12 Milestones of Product Management
 
Product design jw salon presentation
Product design jw salon presentationProduct design jw salon presentation
Product design jw salon presentation
 
product development process chapter 11
product development process chapter 11product development process chapter 11
product development process chapter 11
 
Manufacturing & Process Development Strategy
Manufacturing & Process Development StrategyManufacturing & Process Development Strategy
Manufacturing & Process Development Strategy
 
Aligning Product Strategy with Customer Feature Requests
Aligning Product Strategy with Customer Feature RequestsAligning Product Strategy with Customer Feature Requests
Aligning Product Strategy with Customer Feature Requests
 
Introduction to the roles of product management
Introduction to the roles of product managementIntroduction to the roles of product management
Introduction to the roles of product management
 
Product design process in agile, lean development
Product design process in agile, lean developmentProduct design process in agile, lean development
Product design process in agile, lean development
 
Design process 2015
Design process 2015Design process 2015
Design process 2015
 
Dfma as the tool for concurrent engineering
Dfma as the tool for concurrent engineeringDfma as the tool for concurrent engineering
Dfma as the tool for concurrent engineering
 
Odoo Experience 2018 - Customer Success Team: Meet our Experts
Odoo Experience 2018 - Customer Success Team: Meet our ExpertsOdoo Experience 2018 - Customer Success Team: Meet our Experts
Odoo Experience 2018 - Customer Success Team: Meet our Experts
 
Product development journey map
Product development journey mapProduct development journey map
Product development journey map
 
John Glenning's Process Development and Manufacturing Strategy
John Glenning's Process Development and Manufacturing StrategyJohn Glenning's Process Development and Manufacturing Strategy
John Glenning's Process Development and Manufacturing Strategy
 
Chpter 2 manufacturing environment
Chpter 2 manufacturing environmentChpter 2 manufacturing environment
Chpter 2 manufacturing environment
 
How to best create and manage product roadmaps
How to best create and manage product roadmapsHow to best create and manage product roadmaps
How to best create and manage product roadmaps
 
Suresh Babu G P Resume
Suresh Babu G P ResumeSuresh Babu G P Resume
Suresh Babu G P Resume
 

Similar to Product Development. Technology Management for Rochester Institute of Technology

Critical 5 to succeed as agile product manager using scrum
Critical 5 to succeed as agile product manager using scrumCritical 5 to succeed as agile product manager using scrum
Critical 5 to succeed as agile product manager using scrumBimlesh Gundurao
 
Agile software development development explained
Agile software development development explainedAgile software development development explained
Agile software development development explainedServan Huegen
 
DesignProcess temp.ppt
DesignProcess temp.pptDesignProcess temp.ppt
DesignProcess temp.pptSysteDesig
 
Product design
Product designProduct design
Product designRaina Zia
 
asme_product_development_cycle.ppt
asme_product_development_cycle.pptasme_product_development_cycle.ppt
asme_product_development_cycle.pptbibhu518
 
Product planning
Product planningProduct planning
Product planningKavin P
 
Principi del Management: 19^ - Gestione di Nuovi Prodotti, il loro Sviluppo e...
Principi del Management: 19^ - Gestione di Nuovi Prodotti, il loro Sviluppo e...Principi del Management: 19^ - Gestione di Nuovi Prodotti, il loro Sviluppo e...
Principi del Management: 19^ - Gestione di Nuovi Prodotti, il loro Sviluppo e...Manager.it
 
Key Success Factors in New Product Efforts
Key Success Factors in New Product EffortsKey Success Factors in New Product Efforts
Key Success Factors in New Product EffortsAtul Setlur
 
01 Product Design Process.pptx
01 Product Design Process.pptx01 Product Design Process.pptx
01 Product Design Process.pptxMaulikVasani1
 
Product development and design
Product development and designProduct development and design
Product development and designSHIVAM AGRAWAL
 
product Design power point.pptx
product Design power point.pptxproduct Design power point.pptx
product Design power point.pptxshelememosisa
 
Basics of Product and Process Design Management
Basics of Product and Process Design ManagementBasics of Product and Process Design Management
Basics of Product and Process Design Managementi4VC
 
This Is Innovation
This Is  InnovationThis Is  Innovation
This Is Innovationdowsonm
 

Similar to Product Development. Technology Management for Rochester Institute of Technology (20)

Prototype to production a startup perspective
Prototype to production   a startup perspectivePrototype to production   a startup perspective
Prototype to production a startup perspective
 
unit 1.ppt
unit 1.pptunit 1.ppt
unit 1.ppt
 
Developing Your Vision
Developing Your VisionDeveloping Your Vision
Developing Your Vision
 
Critical 5 to succeed as agile product manager using scrum
Critical 5 to succeed as agile product manager using scrumCritical 5 to succeed as agile product manager using scrum
Critical 5 to succeed as agile product manager using scrum
 
Agile software development development explained
Agile software development development explainedAgile software development development explained
Agile software development development explained
 
DesignProcess temp.ppt
DesignProcess temp.pptDesignProcess temp.ppt
DesignProcess temp.ppt
 
Product design
Product designProduct design
Product design
 
asme_product_development_cycle.ppt
asme_product_development_cycle.pptasme_product_development_cycle.ppt
asme_product_development_cycle.ppt
 
Product planning
Product planningProduct planning
Product planning
 
Principi del Management: 19^ - Gestione di Nuovi Prodotti, il loro Sviluppo e...
Principi del Management: 19^ - Gestione di Nuovi Prodotti, il loro Sviluppo e...Principi del Management: 19^ - Gestione di Nuovi Prodotti, il loro Sviluppo e...
Principi del Management: 19^ - Gestione di Nuovi Prodotti, il loro Sviluppo e...
 
Key Success Factors in New Product Efforts
Key Success Factors in New Product EffortsKey Success Factors in New Product Efforts
Key Success Factors in New Product Efforts
 
Product Design
Product Design Product Design
Product Design
 
01 Product Design Process.pptx
01 Product Design Process.pptx01 Product Design Process.pptx
01 Product Design Process.pptx
 
Product development and design
Product development and designProduct development and design
Product development and design
 
Chap002
Chap002Chap002
Chap002
 
Pdd
PddPdd
Pdd
 
product Design power point.pptx
product Design power point.pptxproduct Design power point.pptx
product Design power point.pptx
 
Basics of Product and Process Design Management
Basics of Product and Process Design ManagementBasics of Product and Process Design Management
Basics of Product and Process Design Management
 
This Is Innovation
This Is  InnovationThis Is  Innovation
This Is Innovation
 
pranav presentation _markup
pranav presentation _markuppranav presentation _markup
pranav presentation _markup
 

More from Roberto Andres Castillo Zavala

More from Roberto Andres Castillo Zavala (7)

Capitulo.1 Principios generales de mecánica
Capitulo.1 Principios generales de mecánicaCapitulo.1 Principios generales de mecánica
Capitulo.1 Principios generales de mecánica
 
3M Leading Through Innovation
3M Leading Through Innovation3M Leading Through Innovation
3M Leading Through Innovation
 
General Motors New Product and Process Innovation
General Motors New Product and Process InnovationGeneral Motors New Product and Process Innovation
General Motors New Product and Process Innovation
 
Debriefing Marketing Presentation
Debriefing Marketing PresentationDebriefing Marketing Presentation
Debriefing Marketing Presentation
 
International Project Management Ellen moore living and working in korea
International Project Management  Ellen moore living and working in korea International Project Management  Ellen moore living and working in korea
International Project Management Ellen moore living and working in korea
 
Statistics Example: Increasing The Sample Size
Statistics Example: Increasing The Sample SizeStatistics Example: Increasing The Sample Size
Statistics Example: Increasing The Sample Size
 
Laser paramedicionesrepúblicadominicana
Laser paramedicionesrepúblicadominicanaLaser paramedicionesrepúblicadominicana
Laser paramedicionesrepúblicadominicana
 

Recently uploaded

Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"
UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"
UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"DianaGray10
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
Valere | Digital Solutions & AI Transformation Portfolio | 2024
Valere | Digital Solutions & AI Transformation Portfolio | 2024Valere | Digital Solutions & AI Transformation Portfolio | 2024
Valere | Digital Solutions & AI Transformation Portfolio | 2024Alexander Turgeon
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 

Recently uploaded (20)

Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"
UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"
UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
Valere | Digital Solutions & AI Transformation Portfolio | 2024
Valere | Digital Solutions & AI Transformation Portfolio | 2024Valere | Digital Solutions & AI Transformation Portfolio | 2024
Valere | Digital Solutions & AI Transformation Portfolio | 2024
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 

Product Development. Technology Management for Rochester Institute of Technology

  • 1. Technology Management Rochester Institute of Technology Karina Vasquez Pavel Estrella Roberto Castillo
  • 2. Agenda 1. Introduction 2. Company Overview 3. Product Development Department 4. Product: Ice cream freezer 5. Product concept development 6. Development process
  • 4. Introduction Maximizing product’s fit with customer requirements Minimizing the development cycle time Controlling development costs Product Development
  • 5. Company Overview Product Development Company: Commercial refrigerators manufacturing company from the Dominican Republic (*The company provided the information needed but wants to keep its confidentiality) Department: Product Development Product: Commercial freezer for ice cream retail.
  • 6. Low cost of local distribution Centralized and decentralized activities Sales to direct to client – Manufacture’s representatives Global linked strategy - Strategic alliances - contractual agreements to manage market share – Licensing Custom design and commercialization Company Overview
  • 7. Product Development Department 2. Engineering Team1. Design Team Partly parallel development process Cross Functional Team
  • 8. Team Members Manager Design Coordinator Design Engineer 1 Technician 1 Technical Engineer Technician 2 Team Members Design Engineer 2 Communication with marketing – manufacturing – purchasing
  • 9. Product Development Ice cream freezer product development 1. Opportunity Identification / Client requirements 2. Product Concept Development Steps of the Process
  • 10. 1. Opportunity Identification / Client requirements 1. Countertop design 2. Specific overall dimensions 1. Inner capacity for 120 cups. 2. Full facing 5x6 cups. 5. Inner lighting. 6. Self-Contained. The design brief with basic requirements 3. Low energy consumption. 4. NSF and UL standards. 7. Easy temperature reading interfaces / must be visible. 8. Gravity-fed shelving.
  • 11. Product Concept Development 1 2 3 4 5 1.Preliminary Assessment 5.Submission 2.Investigation 3.Development 4.Evaluation Development Cycle Time = 5 days Partly Parallel Development Process
  • 12. Product Concept Development Final Concept: Alternative 1 Design for manufacturing approach Use of CAD / CAM technology
  • 13. Product Concept Development Final Concept: Alternative 2 Design for manufacturing approach Use of CAD / CAM technology
  • 14. Development Process Current development Process 5 days Team members had fifty percent overtime Variation of a stage-gate process (M. chilling)
  • 15. Escalation for development time implemented Stage Time 1 Customer request 1 day 2 PM team selection 3 Study of customer design requirement and conduct preliminary investigation in the house 4 Brainstorming with Product Development Team to create design alternatives 5 Alternatives generated by the design team. 3.5 days6 Selection of two alternatives for customer by design committee and submission 7 Final decision by the customer 0.5 day Total 5 Table 1
  • 16. Suggested Modification for development Time implemented Table 2 Stage Time 1 Customer request 1 day 2 Project filtering. 3 PM team selection 4 Study of customer design requirement and conduct preliminary investigation in the house 5 Brain storming with Product Development Team to create design alternatives 6 Alternatives studied by the design team. 3.5 days 7 Selection of two alternatives for customer by design committee Final decision by the customer 0.5 days Total 5 days
  • 17. Filtering Projects Benefits for The Company Focus more its resources which will help to reduce development costs Help to approach product development systematically Improve ratio of product developed that results in commercial projects Schilling, 2010
  • 18. Rapid Development Management according to economics Be Flexible About Process Handle Complexity Rapid Development
  • 19. Outcome Unsatisfactory outcome Bigger issues: Complexity and time 50% Workload increased Waste of recourses Outcome
  • 20. • Disadvantages and advantages of early entrants of their own innovations. • The developing cycle • Secured user for new developed product • Opportunity To Develop customer satisfaction at its highest • Optimize cash flow or go with cannibalization • Request confidentiality to their exclusive customer • The Dominican Republic market and cannibalization • Skim the market by setting high prices due to the innovations and custom made designs • Penetration price • Need of innovation in Dominican Market • Partnership and distribution: USA, Puerto Rico and Guatemala • Local distribution: Retails and disintermediation Crafting a Deployment Strategy