The way we arrange content on a website is very important for wayfinding and comprehension.
The core substance of any digital offering is content, which means the ability to arrange, prioritise and categorise that content - information architecture - is an increasingly important skill.
Awesome user experience comes from awesome content experience.
Intro to information architecture - content strategy meetup - june18
1. IA for content strategists
Sydney content strategy meetup
June 2018
Elle Geraghty
Content Strategy
0417 228 202
@ellengeraghty
elle@ellegeraghty.com
www.ellegeraghty.com
2. Elle Geraghty
Content Strategy@ellengeraghty
Hello, I’m Elle
Radio producer
ABC radio
BA Comms
Project manager
Guide Dogs
Amnesty International
NSW Government
Content strategist
IAG
Sydney University
City of Sydney
Australian Museum
Qantas
Atlassian
Virgin Mobile
Foxtel
NSW Government
MA, Information and Knowledge
3. My flavour of content strategy
Information
architecture
Digital
strategy
Content
modelling
Content
auditing
Workshop
facilitation
Coaching
95% 95% 95%
90% 90% 90%
85%
UX
research
UX
design
Project
management
Visual
design
Communication
strategy
Editorial /
copy-write
80%
50%
40%
80%
25%
6. Elle Geraghty
Content Strategy@ellengeraghty
Navigation v IA
IA
IA is similar to a file system. It maps chunks
of content with a site map.
Navigation
Navigation is the front end design - how the
IA has been expressed graphically.
22. Elle Geraghty
Content Strategy@ellengeraghty
IA blogs
http://www.ellegeraghty.com/blog/2018/baking-the-best-ia
http://www.ellegeraghty.com/blog/2016/testing-your-ia-with-treejack
http://www.ellegeraghty.com/blog/2014/12/11/managing-your-ia-
with-mindmeister-and-treejack
23. Want to learn more?
Information
architecture in
practise
• Friday 27 July 2018
• Sydney CBD
• Full day workshop $715
including GST (6 - 24 people)
Content strategy
in practise
• Friday 7 Sept 2018
• Sydney CBD
• Full day workshop $715
including GST (6 - 24 people)