The document discusses the importance of empathy and designing for empathy. It notes that we are facing a crisis of empathy and that empathy is crucial to understand people, cultures, and emotions. It advocates for human emotion-centered design and provides examples of companies that have designed for empathy, such as Virgin America, Nextdoor, Uber, and Airbnb. The conclusion calls for fighting the crisis of empathy by being present and designing real experiences into the real world.

1. Designing for Empathy
2015

2. Hi

4. Anything on demand in few seconds..

5. uber
food
delivery
marijuanatoilet paper
clothes

6. uber
food
delivery
marijuanatoilet paper
clothes
Is it all good for us?

7. Why empathy it’s important:
#1 Google Glass Episode

9. Why empathy it’s important:
#2 A “love” story

11. We are facing a crisis of empathy
Sherry Turkle

12. - ability to understand and share the feelings of another -
it’s crucial to understand the world around us, people,
cultures, behaviours, but mostly emotions.
em pa thy

13. “To understand others, we need to walk in their shoes”
Roman Krznaric

14. Marina Abramovich
“Technology was invented for human beings to have more
time for themselves but what happened is that
time is consumed by technology.”

15. Designing for Empathy
We need to focus on
Human Emotion Centred Design
Learn it
Feel it
Spread it

16. Learn it
#1
Emotions Studies &
empowering emotional
intelligence

17. Feel it
To jump in other shoes
#2

18. Spread it
To trigger conversations
#3

19. Designing for Empathy means
#1Continuous experiences across bits and atoms
Case: Virgin America and Nextdoor

20. Designing for Empathy means
#2Integrating internet in the world around us
Case: Binoculars Google Tellart

21. Designing for Empathy means
#3Reclaiming the art of conversation
Case: Uber

22. Designing for Empathy means
#4Defining a new emotional dictionary focusing on
voice gestures signs
Case: Lapka and Facebook

23. Designing for Empathy means
#5Building trust relationships
Case: Airbnb

24. So..

25. as reality is reacher than screens..

26. and the future of internet is out of screens, spread into the
real world embedded in magic enchanted objects and
infrastructures

27. let’s fight this crisis of empathy by being present and
designing real experiences into the real world