On average, Catering Module clients grew 15% with CaterTrax

1. How to Prove 15% Growth…
A presentation about how we use data to back up our
statement: (CaterTrax) helps their clients achieve
year over year growth on average of 15%.

2. Highlights Our Vision…
• Headquartered in Rochester, New York Improving the quality of life for caterers,
• Founded in 2000 foodservice operators and the customers
• Four generations of foodservice they serve.
experience
• 52 employees and growing
• Over 1,500 Implementations worldwide Our Mission…
• Diverse product offering To continually drive the design and
• Dedicated support staff implementation of innovative technology
• In-house professional services and services to ensure that caterers and
• SAS70 Certified foodservice providers have the solutions
• PCI Compliant and support they need to promote, grow,
manage and sustain their businesses.

3. Geographic Distribution of CaterTrax Sites
Over 1,600 implementations
XXX In Operation
71 In the hopper
23 Cancelled

4. Background For The Data
• We measured the YOY % growth in Revenue and Order Count and Check
Average from 2010 to 2011.
• We took into consideration the start date of the CaterTrax implementation
in relation to the sales data we polled. This allowed us to measure the YOY
% growth in relationship to how long they have been using CaterTrax.
• We polled data from 429 Customer Sites that recorded sales for 12
consecutive months from Jan. 1st 2010 to Dec. 31st 2011 across all
market sectors.
(For example, if a site started using CaterTrax in 2007 then the 2010-2011
revenue data used for this report was data from their 4rd and 5th years using
CaterTrax.)

5. Year-over-Year % Growth 2010 to 2011
# of Sites $Revenue 2010 $Revenue 2011 $ Difference YOY % Growth
Business & Institution 156 $48,894,679.58 $61,996,445.01 $13,101,765.43 27%
1 91 $23,563,547.32 $30,302,446.73 $6,738,899.41 29%
2 43 $15,634,634.03 $20,019,860.51 $4,385,226.48 28%
Year Using
3 10 $4,794,538.77 $5,670,071.68 $875,532.91 18%
CaterTrax
4 3 $1,072,074.33 $1,153,047.57 $80,973.24 8%
5 9 $3,829,885.13 $4,851,018.52 $1,021,133.39 27%
College & University 207 $180,547,643.40 $201,531,419.58 $20,983,776.18 12%
1 73 $52,554,162.74 $58,334,862.13 $5,780,699.39 11%
2 73 $72,918,108.23 $81,979,892.66 $9,061,784.43 12%
Year Using
CaterTrax 3 39 $34,765,985.17 $37,337,181.22 $2,571,196.05 7%
4 11 $10,127,727.69 $12,781,243.58 $2,653,515.89 26%
5 11 $10,181,659.57 $11,098,239.99 $916,580.42 9%
Healthcare 48 $27,936,057.64 $30,261,875.55 $2,325,817.91 8%
1 18 $12,040,825.64 $12,600,382.03 $559,556.39 5%
Year Using
2 21 $12,337,144.08 $13,698,857.18 $1,361,713.10 11%
CaterTrax
3 9 $3,558,087.92 $3,962,636.34 $404,548.42 11%
Grand Total 411 $257,378,380.62 $293,789,740.14 $36,411,359.52
On average, across the all market segments, year-over-year sales increased = 15%

6. Year-over-Year % Growth
% Growth Revenue
% Growth Orders
All Sectors (College & University, Healthcare, Business & Institutions) % Growth Check Average
30%
25%
20%
15%
10%
5%
0%
1st Year Using CaterTrax 2nd Year Using CaterTrax 3rd Year Using CaterTrax 4th Year Using CaterTrax 5th Year Using CaterTrax

7. Year-over-Year % Growth
% Growth Revenue
% Growth Orders
Business & Institutions % Growth Check Average
30%
25%
20%
15%
10%
5%
0%
1st Year Using CaterTrax 2nd Year Using CaterTrax 3rd Year Using CaterTrax 4th Year Using CaterTrax 5th Year Using CaterTrax

8. Year-over-Year % Growth
% Growth Revenue
% Growth Orders
College & University % Growth Check Average
30%
25%
20%
15%
10%
5%
0%
1st Year Using CaterTrax 2nd Year Using CaterTrax 3rd Year Using CaterTrax 4th Year Using CaterTrax 5th Year Using CaterTrax

9. Year-over-Year % Growth
% Growth Revenue
% Growth Orders
Healthcare % Growth Check Average
30%
25%
20%
15%
10%
5%
0%
1st Year Using CaterTrax 2nd Year Using CaterTrax 3rd Year Using CaterTrax 4th Year Using CaterTrax 5th Year Using CaterTrax

10. Average annual YOY revenue growth (2010 vs. 2011) was 15% per location
For customers in their… 1st year 2nd year 3rd year 4th year 5th year
15% 15% 9% 21% 13%
• The average annual revenue increase represented $69,000 per year per location
• The average monthly revenue increase represented $5,800 per month per location
Average annual YOY order count growth (2010 vs. 2011) was 9% per location
For customers in their… 1st year 2nd year 3rd year 4th year 5th year
11% 12% 7% 5% 5%
• The average annual order count increase represented 146 events per year per location
• The average monthly order count increase represented 12 events per month per location
Average annual YOY $ per order growth (2010 vs. 2011) was 8% per location
For customers in their… 1st year 2nd year 3rd year 4th year 5th year
7% 7% 4% 14% 7%
• The average increase in order $ value represented $27 per event

11. Product Portfolio
Our Flagship Solution
• Customer on-line ordering • Mobile Ordering interface •Ease to replenish stock for • Express on-line ordering • Complete web site with
• Kitchen production • Express on-line ordering hospitality stations in a • Product Integration content management
management • Menu integration hospital, corporate office, or • Flexible business rules •Template-driven for ease
• Customer CRM • Flexible business rules • Unlimited product catalog
education campus. in managing multiple
management • Fully hosted web solution
•Forecast customer demand • Fully hosted web solution locations
• Menu Integration • Lead-time management
•Streamline operations and • Dedicated URL
• Automatic up-selling • Automatic up-selling
improve customer •Multiple applications: • Template-driven web
• Real-time reporting •Loyalty E-Points
• Repeat orders relationships Company Store publishing content
• Fully hosted web solution •On-line ordering Pantry Management management
management
• Payment approval & • Flexible business rules Gift Basket • Fully integrates with all of
• Payment approval &
processing • Unlimited product catalog Gift Shop our on-line ordering
processing
• Fully hosted web solution modules
One Complete Solution - One Provider
11

12. 5 easy steps to have a site go live
•Desired URL: www.YOU.catertrax.com
Information Gathering •Your Menu, logos
• Online meeting to gather your business rules, branding, ect
Integration Interview • Hours of operation, order cut-off times, payment options, ect
• Build and test the site to ensure that it’s functioning as you
Build desire
• No action required by you
• Complete orientation workbook (scenario based)
Train • Provide live online administrator orientation
• Self training service and marketing tools to support a successful
Go Live launch! You are now online!

13. Post-Launch Support Includes:
• Excellent Service Levels
– Technical Support Available 24/7/365
– Operational Support Available 7a-7p/Monday - Friday
• On-going Training Resources
– TRAX Learning Center
– Personal Training Sessions
• Consistent Communication about platform
updates and new product releases
– TRAX Tribune
– TRAX Huddle Webinar Series
• Ability to provide valuable feedback
– Customer Forum
– CaterTrax Blog
– Twitter
– Face Book
– LinkedIn
– Google+

14. For more information about CaterTrax or to
read what our customers think visit us online
Twitter: http://www.twitter.com/catertrax
Facebook: http://www.facebook.com/catertrax
YouTube: http://www.youtube.com/catertrax
LinkedIn: http://www.linkedin.com/company/catertrax
Google+: https://plus.google.com/s/catertrax
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