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How to Finally
Get that Author
  Blog You’ve
Always Wanted



bob dunn - WordPress trainer, coach & blogger
Do I need
a blog?
How Can A Blog Help Me As An Author?

  Increase Traffic to Your Website

  Reach a Larger Audience of Readers

  Showcase Your Talent

  Attract editors and agents

  Sell your book(s) directly or indirectly
WordPress.com
         vs.
self-hosted WordPress
WordPress.com vs. self-hosted

          the software is free

 if you are self-hosted you will need to
             pay for hosting

 if you are self-hosted you will need to
           update and backup
WordPress.com vs. self-hosted


  SET-UP & INSTALLATION
      .com - easy setup
         self-hosted -
    depends on your host
WordPress.com vs. self-hosted

                THEMES
.com - limited to over 75 free themes
        + some premium themes
 self-hosted - hundreds and hundreds,
       including premium themes
WordPress.com vs. self-hosted

         WIDGETS & PLUGINS
.com - limited widgets, but release of
              new widget
   self-hosted - widgets, widgets and
             more widgets
  can only use plugins on self-hosted
and most importantly

how much control you have over your
              blog
How to Finally Get that Author Blog You’ve Always Wanted
How to Finally Get that Author Blog You’ve Always Wanted
How to Finally Get that Author Blog You’ve Always Wanted
starting out
 comment on blogs • look at authors’,
   agents’ and other writers’ blogs
Brand
  your
author’s
  blog
develop
a strong
  voice
 and be
flexible
connecting
sharing
as a blogger
   and an
  author...
don’t
  ignore
comments
be careful
  not to
turn your
 blog into
a personal
   diary
be careful of what you say
and do you
really want
to publish
that now?
You Need to Know This About Your Readers

1. The 90-9-1 rule:
• 90% of your readers are lurkers (they read, but do not comment).
• 9% contribute from time to time, but other priorities distract them.
• 1% participate frequently and account for most of the comments.

2. Most won’t read your whole post carefully
• The average readers spends 96 seconds reading the average post.
• 79% of readers scan, rather than read.
• Only 16% will read the whole page.
Where can I get
 ideas to blog
    about?
Watch and listen
Family relationships and life experiences
Writers’ blogs and
forums
Workshops &
conferences
Your old posts
Comments from
your readers
tips to make your content shine
understand the difference between
 writing for Google and writing for
            your readers
be fairly consistent
know your readers
entertain your reader
write headlines that grab your reader
don’t stray too far from your genre
encourage comments
GET THE WORD OUT
Register your blog with Google

Comment on other blogs

Join discussions

Use social media and feeds

Advertise your blog everywhere
bob dunn - WordPress trainer, coach & blogger
425.223.0022
bobwp.com
bob@bobwp.com
twitter: @bobwp

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How to Finally Get that Author Blog You’ve Always Wanted