Are you thinking using WordPress for your business blog or website? Or did you try to get one started and ended up only more frustrated then you had hoped? From start-ups, to service providers to small online shops, you will find a wide variety of solutions to create the site you are dreaming of with WordPress. This is the slide presentation from the workshop. If you are interested, there is a online course for this workshop that will teach you: How to choose your hosting service and the options you have What the WordPress dashboard looks like, including an overview of posts, pages, menus and categories Whether a blog is the right for your business How to choose the theme that will fit your business's online goals. We will be looking at some WooThemes and Genesis child themes What plugins and widgets are—and some helpful plugins to improve your site's functionality Tips for keeping your site updated and secure Options for selling your products and/or services online For more information about the course, check it out here: http://bobwp.com/product/how-to-use-wordpress-for-your-business-site-course/

1. How To Use WordPress
For Your Business Site
sponsored by

2. Bob Dunn - WordPress Trainer & Coach
bobwp.com | @bobwp
@godaddy

3. I’m all about finding the easiest and
best ways to use WordPress.
I do not do code.

4. WordPress.com vs WordPress.org
Your business site should be self-hosted.

5. hosting
cost | space | accessibility
uptime | support | WordPress friendly

6. shared hosting
managed WordPress
hosting

16. How To Find a Good Host For You?
Ask people you know and trust.

17. Is WordPress Easy?

18. A Peek Inside of WordPress
The Dashboard
aka Admin or backend

25. Categories and Tags
the way to organize your content for
yourself and your readers
think of categories as a chapter in a book
tags as the index

28. Navigation/Menus

32. Media

35. Do you need a blog?

36. Your Business Should Could
Have a Blog
Increased Traffic
Builds Your Brand
Makes You the Expert or Influencer
Engages Customers
Authenticity

37. Custom Post Types

38. Custom Post Types

39. Have a blog. But don’t blog.
Articles | White Papers
Recipes | Reviews
Testimonials | Product Specs
Events

40. Themes
Plugins
Widgets

41. What is a theme?

42. free vs. premium
updates - support - security

45. themes, themes and more themes
blog, magazine, portfolio, eCommerce, etc.
mobile, parallex, one-pagers, landing pages
parent themes, child themes, frameworks,
page builders

54. So what does it take
to set up a theme?

68. What happens when I want to change my theme?

76. Plugins and Widgets
search engine optimization - event calendars
donations - forms - eCommerce
formatting - customizations
galleries - slideshows - advertising
and on and on and on

81. When it comes to plugins
Quality Trumps Quantity

82. An example of a few
plugins

83. Akismet
WP Super Cache
Regenerate Thumbnails
Related Post for WordPress
Jetpack

84. Connecting with you
Simple Social Icons
Sharing your content
Shareaholic
Mashshare
Floating Social Bar

85. The Text Widget

86. SEO For WordPress by Yoast

88. Image Widget

89. A Couple of Plugin Examples for
Customizing

90. CSS

91. Genesis Design Palette Pro Plugin

92. Genesis Design Palette Pro Plugin

93. Genesis Design Palette Pro Plugin

94. Controlling Your Layout - PHP Files

95. Conductor Plugin

96. Conductor Plugin

97. Conductor Plugin

98. Plugins to sell your
products or services

99. the PayPal button

100. Gravity Forms Plugin

101. Gravity Forms Plugin

102. Gravity Forms Plugin

103. Gravity Forms Plugin

104. Gravity Forms Plugin

105. Gravity Forms Plugin

106. Gravity Forms Plugin

107. Gravity Forms Plugin

108. Easy Digital Downloads

109. Easy Digital Downloads

110. Easy Digital Downloads

111. WooCommerce

112. WooCommerce

113. WooCommerce

114. WooCommerce

115. WooCommerce
Products | Downloads
Services | Bookings
Courses | Memberships

116. Security

117. WordPress Is Secure
It’s everything else that isn’t.
but my hosting says they have security

118. A few tips:
1. Do not use the default “admin” as your user name.
2. Use a strong and unique password. eg. sb/9KDr_kH(8itqowC
3. Keep WordPress up-to-date.
4. Keep your theme up-to-date.
5. Keep all your plugins up-to-date.
6. Delete any unused themes or plugins.
7. Be careful of giving out your login info.
8. Delete any other WordPress installs you may have abandoned
8. Backup everything!

119. Security Plugins

120. Lastly, consider using a service to help.

121. thank you!