Slides for my Open Badges Design Workshop held on 21 March 2014. Organized by the INSIGNIA project at Australian National University, led by Dr Inger Mewburn.

1. OPEN BADGES
DESIGN
WORKSHOP
ANU 21 MARCH 2014
INSIGNIA PROJECT
JOYCE
SEITZINGER

2. Joyce Seitzinger
@catspyjamasnz
#insignia project
Led by
Dr Inger Mewburn

3. WORKSHOP
• Introductions
• Badge Design Activity (1 hr)
• Visual Badge Design (30 mins)
• Options:
– Brainstorm Badge System Design
INSIGNIA (30 mins)
– Explore Tech Solutions for INSIGNIA (30
mins)

4. LINK TO DIGITAL HANDOUT
http://tiny.cc/feralhandout

5. INTRODUCTIONS

6. INTRODUCTION ACTIVITY
• Create a small name
badge using the post-it
and stick it in front of you
on the table
• Around the room, please
share
– Your name, institution and
role
– Interest in badges
– Current badge project?
– What informal learning or
skill would you have loved
to have gotten a badge for?
Joyce

7. OPEN BADGES RECAP

10. BADGE DEFINITION
• “Digital credential that represents
skills, interests and achievements
earned by an individual through
specific projects, programmes, courses
or other activities.” (Mozilla, 2013)

11. WHO IS USING DIGITAL BADGES?
• Khan Academy
• LinkedIn
• Deloitte
• Gamification
• Do not talk to each other.
• Not transferable

12. CODEACADEMY

14. MOZILLA’S OPEN BADGES
“Learning today happens everywhere. But
it's often difficult to get recognition for
skills and achievements that happen
online or out of school. Mozilla Open
Badges helps solve that problem, making
it easy for any organisation to issue,
manage and display digital badges
across the web.”

16. EARNER, ISSUER, DISPLAYER, AUDIENCE

17. Image: Mozilla Foundation

18. BADGE DESIGN
Activity

20. TABLE ACTIVITY 1: BASICS
• At your table, pick a skill or achievement
you want to design a badge for.
• Fill out the left hand portion of the
template incl, badge name, skills &
knowledge, behaviour, criteria and
evidence.
• One person to pitch your badge in 30 sec.
• 10 mins

21. TABLE ACTIVITY 2: PEOPLE
• Fill out the right hand portion of the
template starting with users.
• Then move on to endorsers, channels
and awarded.
• 10 mins

22. TABLE ACTIVITY 3: VALUE PROPOSITION
• Fill out the value proposition for each
user group for your badge
• This is all about motivation for
participation in the learning process
• 10 mins

23. TABLE ACTIVITY 4: YOUR CONTEXT
• Fill out the learning pathways and
resources for your badge
• Under resources, consider also which
backpack your users might use
• 10 mins

24. VISUAL DESIGN
Activity

25. GROUP ACTIVITY
• Let’s analyze the visual cues of badges
• What are other cues you could use?
• What are issues for creating visuals in
your context? What are opportunities?

26. CODEACADEMY

28. DIGITAL ME / MAKEWAV.ES

29. OLDS MOOC

30. TABLE ACTIVITY
• Using the templates provided, create 3
visual designs for 3 related badges
• Pitch your design

32. BADGE SYSTEM DESIGN FOR
INSIGNIA
Activity

33. @THESISWHISPERER’S INSIGNIA PROJECT

34. http://carlacasilli.wordpress.com/2013/03/25/badge-pathways-part-1-the-paraquel/
BADGE SYSTEM DESIGN

35. DESIGNING BADGE SYSTEMS

36. LEAN STARTUP CYCLE FOR BADGE SYSTEMS
IDEAS
BADGESDATA
BUILD
MEASU
RE
LEARN
academictribe.co
Build faster
Incremental deployment
Just-in-time scalability
Developer sandbox
Usability tests
Measure faster
Have a clear badge owner
Optimise your badge marketing
Real time alerts on badge issue
Usability tests
Learn faster
Do user interviews
Work on user development
User surveys

37. GROUP ACTIVITY
• Let’s brainstorm a badge system for
the INSIGNIA project
• In an evolving system, what are options
for feedback loops from earners? From
audience?

38. TECH SOLUTIONS FOR
INSIGNIA
Activity

39. @THESISWHISPERER’S INSIGNIA PROJECT

46. Joyce Seitzinger
@catspyjamasnz
joyceseitzinger@gmail.com
academictribe.co
Get your badge!