23. When do you use journey mapping?
For
a
current
product/service
• To
get
an
overview
of
all
the
elements
• To
iden1fy
touch
and
par1cularly
pain
points
24. When do you use journey mapping?
For
a
new
product/service
to
be
designed,
developed
and
implemented:
• To
get
a
common
understanding
of
aspiring
ux
for
all
members
of
produc1on
team
• To
iden1fy
touch
points
• To
iden1fy
priori1es
25. When do you use journey mapping?
Instead
of
a
prototype
• When
a
prototype
is
too
expensive
to
build
• Have
something
to
shoot
at
26. Why do you use journey mapping?
• To
map
all
the
bricks
in
your
bricolage
(even
those
beyond
your
control)
• To
step
away
from
your
medium
• To
facilitate
conversa1on
• To
facilitate
collabora1on
31. Pre Start Week 2-6 Week 7-10 Week 11-12 End & post
LMS Wiki is tricky
to participate
inK
Content Early access
J
Teacher Picture & intro
video J
No
involvement in
review K
Peers No icebreaker
K
Library Intro but use
in wk 7 K
32. IDEAS
EXPER
IENCE
DATA
LEARN BUILD
MEASU
RE
Build smarter
Incremental deployment
Sequential experiences
Developer sandbox
Usability tests
Simple prototypes
Build what you need
Borrow the rest
Experience first,
content second
Measure smarter
Ongoing usability tests
Do user surveys/focus groups
A/B testing
Measure smarter
Have a clear course/
experience owner
Real time alerts on course issues
Learn smarter
Learner analytics
Weekly reports
Course/experience
owner reporting
Find data everywhere