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SOCIAL MEDIA
STRATEGY FOR
RESEARCH
CROWDFUNDING
JOYCE SEITZINGER
RESEARCH MY
WORLD
18 SEPTEMBER 2015
CAMPAIGN STRATEGIES
RESEARCH MY WORLD
DECIDE ON NAME
TWITTER
BRAINSTORM & YOUR BIO IN 160
CHARACTERS
FACEBOOK
CONNECT WITH SUPERNODES &
COMMUNITIES
CURATION
80/20	
  
CREATE “SHAREABLES”
CREATE “SHAREABLES”
Short	
  6	
  or	
  15	
  
second	
  videos.	
  
Easy	
  to	
  produce,	
  
easy	
  to	
  share.	
  
CREATE “SHAREABLES”
Get	
  crea9ve	
  
and	
  tell	
  stories	
  
differently!	
  
CREATE “SHAREABLES”
Get	
  the	
  crowd	
  
involved!	
  
ETIQUETTE
COMMUNITIES
INFORMATION
STREAMS
PERSONAL HUB COLLECTIONS
PRESENCE CURATION
PERSONAL	
  
CROWDFUNDING	
  
NETWORK	
  
CROWFUNDING NETWORK
TEMPLATE
Get	
  your	
  copy	
  h@p://bit.ly/cfntemplate	
  
CAMPAIGNER EXPERIENCE MAP
Prelaunch	
   Launch	
  &	
  wk	
  1	
   Wk	
  2	
  -­‐	
  5	
   Final	
  week	
   Post	
  campaign	
  
Set	
  up	
   Launch	
   Updates	
   Push	
   Updates	
  
Record	
   Analyse	
   Record	
   Record	
   Analyse	
  
Set	
  up	
   Connect	
   Updates	
   Push	
   Community	
  
Set	
  up	
   Connect	
   Updates	
   Push	
   Community	
  
Set	
  up	
   Schedule	
   Schedule	
   Schedule	
   Sta9s9cs	
  
Set	
  up	
   Curate	
   Curate	
   Curate	
   Community	
  
Set	
  up	
   Create	
   Create	
   Create	
  
Set	
  up	
   Track	
   Track	
   Track	
  
EDITORIAL CALENDAR
EDITORIAL CALENDAR
CALENDAR TEMPLATE
Get	
  your	
  copy	
  h@p://bit.ly/cfncalendar	
  
SCHEDULERS ARE YOUR FRIENDS!
Tweetdeck	
  
MONITOR ANALYTICS & LEARN
Joyce Seitzinger
@catspyjamasnz
@academictribe
joyce@academictribe.co
BE A NODE IN OUR NETWORK!

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Social Media for Crowdfunding Research - Research My World