Keynote at the 26th ICDE Conference in Sun City, South Africa, hosted by UNISA.

1. LEARNER EXPERIENCE
DESIGN: A NEW HOPE?
JOYCE SEITZINGER
#ICDEUNISA OCTOBER 2015

2. WE HAVE SOME WICKED
PROBLEMS

3. MY EXPERIENCE

4. Aberdeen Research interpretation of Andrew’s CX hierarchy

5. WHAT IS USER EXPERIENCE
DESIGN?

7. The
world
is
complex,
and
so
too
must
be
the
ac6vi6es
that
we
perform.
But
that
doesn’t
mean
that
we
must
live
in
con6nual
frustra6on.
No.
The
whole
point
of
human-­‐
centered
design
is
to
tame
complexity,
to
turn
what
would
appear
to
be
a
complicated
tool
into
one
that
fits
the
task,
that
is
understandable,
usable,
enjoyable.
Don
Norman,
The
Design
of
Everyday
Things

8. USER EXPERIENCE DESIGN
…to
achieve
high-­‐quality
user
experience
in
a
company's
offerings
there
must
be
a
seamless
merging
of
the
services
of
mul6ple
disciplines.
The
first
requirement
for
an
exemplary
user
experience
is
to
meet
the
exact
needs
of
the
customer,
without
fuss
or
bother.
Don
Norman,
&
Jakob
Nielsen

9. INTERACTION DESIGN
In
design,
human–computer
interac6on,
and
soMware
development,
interac6on
design,
oMen
abbreviated
IxD,
is
defined
as
"the
prac6ce
of
designing
interac6ve
digital
products,
environments,
systems,
and
services."

10. SERVICE DESIGN
Service
design
is
the
inten6onal
and
thoughPul
design
of
internal
and
customer-­‐facing
ac6vi6es
needed
to
deliver
a
service.
Where
experience
design
concerns
itself
only
with
the
customer-­‐facing
aspects,
service
design
looks
also
at
the
experience
of
staff

11. EMPATHY FOR THE USER

12. METHODOLOGY

13. IS THERE POTENTIAL FOR
LEARNER EXPERIENCE DESIGN
OR #LXDESIGN?

14. DR. JESS KNOTT

15. CARD SORTING

16. USER OBSERVATION

17. CODING CONVERSATIONS

18. CODING CONVERSATIONS

19. PERSONAS

20. PERSONAS

21. LEARNER JOURNEY MAPPING

22. LEARNER JOURNEY MAPPING

25. LEARNER JOURNEY MAPPING

26. SMALL CHANGES ARE FINE:
MIKE WESCH’S SYLLABUS

27. EXPERIENCES ARE CO-
CREATED

28. CO-CREATED EXPERIENCES

29. COMMUNITIES
INFORMATION
STREAMS
PERSONAL HUB COLLECTIONS
PRESENCE CURATION

30. COMMUNITIES
INFORMATION
STREAMS
PERSONAL HUB COLLECTIONS
PRESENCE CURATION

31. DESIGN IMPROVED CONNECTIONS

32. INSTITUTIONAL EXPERIENCE

33. COMMUNITY OF PRACTICE EXPERIENCE

34. MOOC EXPERIENCES

35. CONFERENCES

36. DESIGNING FOR A
CONSTELLATION OF
EXPERIENCES

37. Image cc license @BryanMMathers http://bryanmmathers.com/

39. https://adventuresinbadging.wordpress.com/
AUSTRALIAN NATIONAL UNIVERSITY

40. Image cc license @bryanmathers

41. WHAT WILL IT TAKE TO ADOPT
LEARNER EXPERIENCE DESIGN
PRACTICES?

42. EXPANDED TOOLKITS

43. DIFFERENT WAYS OF
COLLABORATING

44. DIFFERENT WAYS OF
COLLABORATING

45. DIFFERENT WAYS OF
COLLABORATING

46. A COMMITMENT TO THE LEARNER
EXPERIENCE

47. EXPAND ON LX DESIGN RESEARCH

48. THINK OF OURSELVES AS
LEARNER EXPERIENCE DESIGNERS

49. Joyce Seitzinger
@academictribe
www.academictribe.co
joyce@academictribe.co
BE A NODE IN MY NETWORK!