Learn about: How to create a STRONG personal brand, On line Digital Assets to branding your self, Grab jobs info from social media conversation, Monitoring Your Personal Branding Performa, Personal branding lesson from Madonna

1. www.pingfans.com
@caturpw
social network
and online community consultant
a personal branding practitioner
Be Clear.. Be Honest.. Be Visible…
An on line personal branding strategyAn on-line personal branding strategy
through social media

2. What we going to learn today?What we going to learn today?
How to create a STRONG personal brand
On line Digital Assets to branding your self
G b j b i f f i l di tiGrab jobs info from social media conversation
Monitoring Your Personal Branding Performa
Personal branding lesson from Madonna

3. A Bit of ME
Personal Branding Practitioner
A Social Media Enthusiasm
Owner of Pingfans, Social
Network and Online Community
ConsultantConsultant
Founder, FreSh (freedom of
sharing)
A happy Husband and fatherppy

4. A Bit about “Social Media”A Bit about Social Media

5. Social Media Revolution
http://www.youtube.com/watch?v=xO6hLgs3Wyg

6. Using Social Media for Employment
http://www youtube com/watch?v=7wi‐kndiAtchttp://www.youtube.com/watch?v 7wi kndiAtc

7. Social media is any tool or
service that uses the Internet toservice that uses the Internet to
facilitate conversations.
- Brian solis on book “Engage”

8. A Bit about “Branding”

9. What did you see here?What did you see here?
Kaleng
Rp. 500,-
Buah Apel
Rp. 10.000,-
Sepatu putih
Rp. 50.000,-

10. What did you see now?What did you see now?
Coca-cola
Rp. 6000,-
Apple
Computer
Rp 10juta
NIKE Air
Jordan
Rp 1jutaRp. 10juta Rp. 1juta

11. Brand is…
the identity of a
specific product, service,specific product, service,
or business

12. Branding is…Branding is…
About to differentiate yourAbout to differentiate your
product, service or business
to get noticed by your target
marketmarket

13. to get noticed on what?
Your great values of product,g p
services or business

14. Great value offering from brandGreat value offering from brand
Coca-cola
Great taste,
Bring happiness
Apple Computer
Great value of
quality
NIKE Air
Jordan
Great qualityBring happiness quality,
performance and
lifestyle
Great quality,
comfort ability,
good durability

15. But it’s often the target market
perceptions are different from
brand perception on their valuesbrand perception on their values

16. People perceptions of BrandPeople perceptions of Brand
Coca-cola
To take care the
Thi t
Apple
Computer
C l St l
NIKE Air
Jordan
Thirst Cool Style I love Jordan

17. one people to another have theirone people to another have their
own perceptions to the brand

18. A BRAND is..
A collections of PERCEPTIONS
in the MIND of CONSUMERS

19. Branding is…
http://www.youtube.com/watch?v=AwzNXYoitLo

20. Branding is…g
Just like life
If people
perceptions is
equal to yours,equal to yours,
then surely you
j st need tojust need to
smile and enjoyj y
life

21. WE (YOU and ME)WE (YOU and ME)
are ALL
BRANDBRAND

22. W ll hWe all have
a “Personal Brand”

23. P l B d iPersonal Brand is…
the identity of YOU as a
specific product servicespecific product, service,
or business

24. Personal Branding isPersonal Branding is…
b t t diff ti tabout to differentiate you as
product, service or businessp ,
to get noticed by your target
marketmarket

25. Strong Personal Brand
Can Help YOU stand Out from the CROWD

26. Strong Personal Brand
Can impress Employers

27. Strong Personal Brand
Can make your Dream Jobs come true!

28. How to Create aHow to Create a
STRONG Personal Brand ?

29. A strong personal brand is aA strong personal brand is a
mix of reputation, trust, attention,
and execution.
~ Chris Brogang

30. Be Clear..
On communicating your goals, values, and identity 1On communicating your goals, values, and identity

31. Personal
BrandingBranding
Goals
Give youGive you
Brand
Directions

32. Short-term
(first or second year)(first or second year)
Mid-termMid-term
(3-5 year)
Long-term
( thi t hi b t t k(something to achieve but take more
time)

33. Personal Branding Goals Tips (William Aruda)
http://www.youtube.com/watch?v=AOT679‐Yrbs

34. Your personal brand shouldp
set you apart and get people talking

35. You are valuable when you canYou are valuable when you can
add something to others?

36. But, Others can be valuable too

37. to survive, you must differentiateto survive, you must differentiate
by effectively packaging
lfyourself

38. Be Clear onBe Clear on
Your identity
PackagePackage

39. Name RecognitionName Recognition
is the Key to Success

40. personal brand identity portfolio
Your name
Your title
Your address
Your office space (does it reflect who you are?)
Your business card

41. Scott – the Name Tag Guy
http://www.youtube.com/watch?v=6ZyOSAI1ww8

42. personal brand identity portfolio - contd
Your personal styleYour personal style
Your speaking style
Your presentationsYour presentations (including your PowerPoint visuals)
Your website (got to have one)

43. What Color is Your Brand?

44. Steve Jobs personal style
black and a jeans as Apple philosophyblack and a jeans as Apple philosophy

45. Be Honest..
2On your Unique Selling Preposition (USP)On your Unique Selling Preposition (USP)

46. To answer the
Question,
Why I shouldWhy I should
choose you?

47. Businesses must define their USP in
order to effectively compete in they p
marketplace and now, more than ever,
job seekers must too. So what makesj
you unique?

48. It’s aIt s a
F YOU h WORLDFrom YOU to the WORLD

49. few tips on Developing USP

50. Put yourself in the shoes of othersPut yourself in the shoes of others
in your industry such as hiring
it tmanagers, recruiters etc.

51. Pinpoint what these managers are
looking for in a candidate.
What profile do current employeesWhat profile do current employees
in that position fit?

52. Now take a step back and look at
yourselfyourself.
What makes you different from that profile?
What problem can you solve?
What is that little bit of extra umph that
makes you unique?

53. I help individuals and companies make the
most of talent My method marries themost of talent. My method marries the
sublime with the systematic — allowing for
creativity and change with a strong focuscreativity and change with a strong focus
on foundation and implementation.

54. Successful USPs can be used as a
personal slogan and should bepersonal slogan and should be
incorporated into all of your
marketing activities.

55. Be Visible..
3On line and Off lineOn line and Off line

56. 80/20 Rule to find the jobs
80%
NetworkingNetworking
20%
job bankjob bank

57. Networking Off lineNetworking Off line
Professional clubProfessional club
Knowledge sharing forum
…

58. Networking On lineNetworking On line
Using your On line Digital Assets

59. O li Di it l A tOn line Digital Assets
to branding your selfg y

60. SOCIAL
NETWORKING
BOOKMARKINGVIDEO
SHARING
SOCIAL
NEWS
PHOTO
SHARING
DIGITAL
ASSETS
BLOGGING
MESSAGE
MICRO‐
BLOGGING
BOARDS
Choose Your On line Digital Assets

61. your site is your 24/7your site is your 24/7
salesman
one click away
WEBSITE

62. Content Marketing StrategyCo e a e g S a egy

63. Search Engine OptimizationSea c g e Op a o

65. S i lSocial
Media

66. Networking Sites Popular For Finding Jobs
http://www youtube com/watch?v uoYdNuAqeTMhttp://www.youtube.com/watch?v=uoYdNuAqeTM

67. Secure Your NameSecure Your Name
On social media channel

68. LinkedInLinkedIn

69. TwitterTwitter

70. FacebookFacebook

71. Grab jobs info from social media
conversationconversation

72. Listen first, then talking
opportunities critics
influencing
complaints
competitors
critics
The fans
news
complaints
compliments
Jobs opportunity
compliments
prospecting
customers new relations
“so many thing to listen on social media,
what are you going to listen to?”

73. Keywords/Keywords/
key success
• Nama kita
• Jobs title
tags
• #akuntanjobs
• #IBM
ID (twitter)
• @PWC
• @caturpw
Link URL
• Caturpw.com
• Samsung.com/id
• Nama bulan
• daerah
• #jakarta
@ p g
Contoh “mendengar”:
Mendengar pembicaraan yg berisi tentang “job opportunity” akuntan di #IBM
Keywords: jobs, career, lowongan, akuntansi, accountant
Tags: #IBM
ID: @ibm_id
Link URL: ‐

74. Social Media Monitoring Tools (FREE)

75. Social Media Monitoring Tools (FREE)

77. RSS
tweet search
“twitter search RSS provide you the recent conversations”twitter search RSS provide you the recent conversations

78. Social Media Monitoring Tools (FREE)

79. Monitoring Your Personal
Branding PerformaBranding Performa

80. Googling Your-selfGoog g ou se

81. Social Media Monitoring Tools (FREE)

82. Social Media Monitoring Tools (FREE)

83. Social Media Monitoring Tools (PAY)

84. Social Media Monitoring Tools (PAY)

85. Personal Branding Lesson

86. Lesson from Madonna

87. ofof
Madonna’s
most
powerfulpowerful
lessonsSource: copyblogger.com

88. Everyone is entitledEveryone is entitled
to my opinion
madonna- madonna

89. 1
Stand for
somethingsomething
I stand for freedom of expression, doing
what you believe in and going after yourwhat you believe in, and going after your
dreams. ~ Madonna

90. 2
Always
deliverdeliver
”We never had to cancel a show before,” she
says in a low doleful voice “Never neversays in a low, doleful voice. Never, never,
never.” ~ Madonna

91. 3
Be clear
about whatabout what
you want
A lot of people are afraid to say what they
want That’s why they don’t get what theywant. That s why they don t get what they
want. ~ Madonna

92. 4
Be a work
in progressin progress
I am my own experiment. I am my own work of
art. ~ Madonnaart. Madonna

93. 5
Don’t be afraid to
bloody a few nosesbloody a few noses
Better to live one year as a tiger than a
hundred as a sheep Madonnahundred as a sheep. ~ Madonna

94. 6
Don’t be afraid to
break the rulesbreak the rules
I wouldn’t have turned out the way I was if I
didn’t have all those old-fashioned values todidn t have all those old fashioned values to
rebel against. ~ Madonna

95. “You are the chief marketing
officer for the brand called you,officer for the brand called you,
but what others say about your
b d i i tf l thbrand is more impactful than
what you say about yourself.”y y y

96. Googling YourSelf
http://www.youtube.com/watch?v=8M8-J2pm3xQp y p Q

97. Thanks
bl tblog.caturpw.com
facebook.com/caturpw
t itt / ttwitter.com/caturpw
id.linkedin.com/in/caturpw