1. 2012 Aquatic and Recreation Conference

2. Craig Burton
General Manager People and
Communications
Adelaide Football Club
Email – cburton@afc.com.au
Phone – 0439 834743
Facebook – www.facebook.com/craigburts
LinkedIn – LinkedIn/CraigBurton
Twitter - @craigburts
Instagram – burts1963
Google+ - Craig Burton

3. 2012 Aquatic and Recreation Conference
We’ve Got A Facebook Page & Twitter
Account – So What?

4. Social Media
#Aquarec2012

5. Social Media

7. Social Media

8. Social Media
don’t forget #aquaconf2012

10. Social Media

11. Social Media
Royal Life Saving
Surf Life Saving Great Britain
Aquatics International Magazine
Surf Life Saving WA
Tweetdeck

12. Social Media

13. Social Media

14. Social Media

15. Digital Strategy
Content Plan
Website Integration
Promotional Strategy
Resources Plan
Reporting Metrics
Platform Plans

16. Useful Resources
www.Sportsgeek.com.au
www.mashable.com
www.tweetdeck.com
www.hootsuite.com
www.sportsfangraph.com

17. Summary
Find and engage fans
Build on fan loyalty
Offer them great deals
Help them support you
Engage 1st transact 2nd
Questions