Difference between a mission and a vision
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Difference between a mission and a vision
- 1. The Difference between a Mission and a Vision www.warpspeedtraining.com
- 2. Many people confuse Mission and Vision or use the terms interchangeably Let’s clear up the Confusion www.warpspeedtraining.com
- 3. A Vision Framework Envisioned Future Core Ideology Vision Core Mission Adapted from Collins & Porras, Built to Last, 2002
- 4. A Vision Framework Core Ideology Core Mission
- 5. Core Mission What is it? The basic philosophy of what the organization is all about; its raison d’être Purpose of the Core Mission: Acts as a guiding star Resource utilization Company climate & philosophy Attraction and motivation of staff
- 6. Mission Statement A Mission Statement describes the Organization’s: Basic product or service Customers and markets How you will serve them (quality, cost, etc.) Philosophy and uniqueness Role in society Duration: Long term unless there is a radical upheaval
- 7. Ben and Jerry’s Ice Cream Mission Statement To make, distribute & sell the finest quality all natural ice cream and euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment.
- 8. What is a Vision? A clear and compelling picture of the ideal future, with a commentary on why it is desirable. Helps to fulfil the mission Timeline: Changes with external conditions or over time, whereas the core purpose and values are more stable
- 9. Example of the Interplay between Mission and Vision
- 10. Mission Slogan: To Make People Happy Longer Mission Statement: The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world
- 11. Making People Happy 1920s Mickey Mouse is born First Mickey Mouse cartoon “Steamboat Willie” released
- 12. Making People Happy 1930s Snow White and the Seven Dwarfs, Disney's first feature-length animated film, premieres in 1937 in colour
- 13. Making People Happy 1940s Disney releases one of its highly regarded classics, Fantasia Walt Disney Music Company is formed
- 14. Making People Happy 1950s Treasure Island, Disney's first completely live-action feature, is released Debut of Emmy Award-winning television show, starring Walt Disney. Debut of Mickey Mouse Club on television Disneyland, the first Disney park, opened in Anaheim, California
- 15. Making People Happy 1960-70s Mary Poppins, about a magical English nanny, is released Walt Disney World Resort opens with the Magic Kingdom and two hotels near Orlando, Florida Walt Disney World Village, a large outdoor mall with specialty shops all built by Disney designers, opens
- 16. Making People Happy 1980-90s Tokyo Disneyland, the first international Disney theme park, opens in Japan. The Disney Channel begins broadcasting. Later the Disney Channel expands to the UK Beauty and the Beast, the first Disney Broadway show, opens in New York.
- 17. Making People Happy 2000 to Now High School Musical becomes the first full-length movie to be sold via digital download The Disney Dream makes its maiden voyage The Walt Disney Company completes its acquisition of Lucasfilm– the entertainment company founded by George Lucas and the home of the legendary Star Wars franchise
- 18. Creating a Vision A Few Key Points • The Vision allows the Organization to adapt to changes in the environment, economic, political, technological, social, demographic, culture, etc. • The Vision should be compatible with the Mission and should advance it • A good vision is simple, but the process to get to it is not • Taking the time to create a good vision is an investment in the future
- 19. My Key Learnings
- 20. Need to know more? Contact me for more information about our online or face-to-face seminars and presentations in all things related to change! DrCarol@warpspeedtraining.com
- 21. We are experts in Change Management for Managers and Supervisors Click on Managers and Supervisors for descriptions of our suite of courses www.warpspeedtraining.com
Editor's Notes
- This framework is from Collins and Porras’ great book, Built to Last. Their research determined that long-lasting organizations pay attention to their core ideology, in other words their core mission and values. But they also pay attention to their vision, which they called the envisioned future.
- Let’s take a closer look at the core mission.
- The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world. But this mission statement is long, so the company summed it up for clients, employees and the world at large in a short mission slogan: To make people happy. Let’s see how the company adapted to the times by generating new ways to make people happy – ones that suited the tastes of the times and that incorporated new technologies.
- The mission was not fully developed but the Walt Disney Company showed it was able to develop creative and innovative entertainment experiences with the birth of Mickey Mouse and his first cartoon
- In the 1930s The Walt Disney Company became one of the world's leading producers and providers of entertainment and continued its mission to develop the most creative, innovative and profitable entertainment experiences. The vision had changed to adapt to current technologies and tastes when it introduced feature-length animated films in colour.
- The Walt Disney Company continued to be a leading producer of entertainment and the introduction of musical animations showed it continued to be creative and innovative.
- The new vision incorporated live-action films, a television show and the Disneyland park – all creative, innovative and profitable
- The vision didn’t change that much in the 60s and 70s, but the company ventured into retailing in the 70s
- The vision in the 80s and 90s was to expand internationally and to start creating a portfolio of brands with its Disney channel and a Broadway show.
- Adapting to the internet age, Disney continued to innovate with High School Musical, delivered by digital download. It expanded its portfolio of brands beyond theme parks and resorts by venturing into cruise ships for families.