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Six Myths and Realities of
Change Communications
www.warpspeedtraining.com
Communications can make or
break your change initiative:
Don’t fall prey to the
following Myths
www.warpspeedtraining.com
MYTH:
The Communication or
HR department should
take care of
communications
efforts during change
www.warpspeedtraining.com
WHAT DO
YOUTHINK IS
THE
REALITY?
www.warpspeedtraining.com
REALITY:
People want to get their
information about change
from the senior leader of
the organization and from
their immediate supervisor
www.warpspeedtraining.com
www.warpspeedtraining.com
MYTH:
Once we
explain the
change, people
will understand
www.warpspeedtraining.com
WHAT DO
YOUTHINK IS
THE
REALITY?
www.warpspeedtraining.com
REALITY:
You will have to repeat
your messages over
and over and over in
many different ways
before people will
understand
www.warpspeedtraining.com
MYTH:
During change you
should tell people
only what they
need to know –
otherwise you will
just confuse them
www.warpspeedtraining.com
WHAT DO
YOUTHINK IS
THE
REALITY?
www.warpspeedtraining.com
REALITY:
During change,
people’s desire for
information is
insatiable. Over-
communicate to be
safe
www.warpspeedtraining.com
MYTH:
You should not
communicate until
the answers are
clear. Otherwise
you’ll look stupid
and you will also
confuse people
www.warpspeedtraining.com
WHAT DO
YOUTHINK IS
THE
REALITY?
www.warpspeedtraining.com
REALITY:
By the time all the
answers are clear,
people have already
formed their own
opinions (often
negative) and acted
accordingly
www.warpspeedtraining.com
MYTH:
A series of emails,
memos or newsletters
is adequate to
communicate the
details of the change
www.warpspeedtraining.com
WHAT DO
YOUTHINK IS
THE
REALITY?
www.warpspeedtraining.com
REALITY:
Don’t count on these
methods. They help,
but most people won’t
buy into the change
unless they are
engaged in the process
www.warpspeedtraining.com
MYTH:
We can rely on our
senior leaders to
deliver the change
messages clearly and
consistently
www.warpspeedtraining.com
WHAT DO
YOUTHINK IS
THE
REALITY?
www.warpspeedtraining.com
REALITY:
Even senior leaders will
need help in preparing
and delivering change
messages. Otherwise
the messages may be
confusing and
contradictory
www.warpspeedtraining.com
Communicating during
change is so difficult.
Maybe we should just
give up…
www.warpspeedtraining.com
NO!
Worse things happen when
we don’t communicate
www.warpspeedtraining.com
People create conspiracy theories
There’s a grand plan
to this change but
they’re not telling us
about it.You just wait
and see.They’ll take
care of themselves but
we’ll get the shaft.
www.warpspeedtraining.com
People take the “Dilbert” view
Oh my God!This
change won’t
work!We are
doomed. Why can’t
our pointy-haired
bosses see that
when I can?
NEEDTO KNOW MORE?
Contact me for more
information about our online
and face-to-face courses in
Change Management for
your organization
DrCarol@warpspeedtraining.com
We are experts in Change Management
training for Managers
Click on
Managers and Supervisors
for descriptions of our suite of courses
www.warpspeedtraining.com

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Six myths and realities of change communications