Making Media As Marketing
•
6 likes•875 views
Given at the MarketingProfs Digital Marketing Mixer in Phoenix Arizona on October 23, 2008 by C.C. Chapman
Recommended
More Related Content
Viewers also liked
Viewers also liked (11)
More from C.C. Chapman
More from C.C. Chapman (7)
Recently uploaded
Recently uploaded (20)
Making Media As Marketing
- 1. Making Media as Marketing C.C. Chapman – The Advance Guard MarketingProfs Digital Marketing Mixer October 23, 2008
- 3. WHO WOULD WANT MORE CHANNELS?
- 4. I WANT MY MTV
- 5. THE AUDIENCE ! HAS CHANGED!
- 7. THIS IS NOW
- 8. WHERE,WHEN ! AND HOW ! WE WATCH HAS CHANGED!
- 10. BUT WE ALSO WATCH HERE
- 11. THE POWERFUL ! CABLE HAS CHANGED!
- 12. FROM THIS
- 13. TO THIS
- 14. I’M IN THE! ________ BUSINESS. WHY SHOULD I CARE! ABOUT VIDEO?!
- 16. I KNOW WHAT! THIS MEANS!
- 17. WE NEED A VIRAL VIDEO!!
- 18. NO YOU DON’T!!
- 19. YOU NEED! EFFECTIVE AND ENTERTAINING ! CONTENT!
- 21. • April 26, 2002 Premiere • 11 million views (4 months) • 2 million sign ups (4 months) • Sales up 12% from year before • 100 million total views (4 years)
- 22. BUT, C.C. VIDEO COSTS TOO MUCH!
- 23. IT DOESN’T HAVE TO
- 24. FORGET VIRAL! FOCUS ON RESULTS!
- 25. MEET TEDDY
- 28. SOME FINAL TIPS!
- 29. FIND THE PERFECT LENGTH
- 30. WORK WITH PEOPLE ALREADY DOING IT
- 31. HYPER SYNDICATE YOUR CONTENT
- 33. MEASURE RESULTS
- 34. DON’T BE SCARED TO EXPERIMENT