An updated presentation I used for a SalesForce MarketingCloud webinar on how any small business can use content marketing. I focused on the values and strategies that they need to put in place in order to be successful. Lots of points taken from my book Content Rules.
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Transforming Your Business Into a Content Powerhouse
1. Transforming Your
Small Business Into a
Content Powerhouse
C.C. Chapman
Founder, The Cleon Foundation
Author, Amazing Things Will Happen
www.cc-chapman.com
6. C.C. Chapman @cc_chapman cc-chapman.com
GET YOUR
HOUSE
IN ORDER
7. C.C. Chapman @cc_chapman cc-chapman.com
WHAT IS YOUR STORY?
8. C.C. Chapman @cc_chapman cc-chapman.com
NO ONE HAS ENOUGH
9. C.C. Chapman @cc_chapman cc-chapman.com
“Give me six hours to chop
down a tree and I will spend the
first four sharpening the axe.”
- Abraham Lincoln