Turning Your Small Business Into a Content Marketing Powerhouse

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Best practices that all small business owners need to put in place if they want to be successful with content marketing in today's world.

Business News & Politics

Transforming Your
Small Business Into A
Content Powerhouse
C.C. Chapman
Co-Author, CONTENT RULES
@cc_chapman • #cmworld
#cmworld

C.C. Chapman @cc_chapman cc-chapman.com

#cmworld

C.C. Chapman @cc_chapman cc-chapman.com

WHO IS HERE?

#cmworld

C.C. Chapman @cc_chapman cc-chapman.com

THIS
DOESN’T
EXIST
#cmworld

C.C. Chapman @cc_chapman cc-chapman.com

GET YOUR
HOUSE
IN ORDER

#cmworld

C.C. Chapman @cc_chapman cc-chapman.com

WHAT IS YOUR STORY?

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C.C. Chapman @cc_chapman cc-chapman.com

NO ONE HAS ENOUGH

#cmworld

C.C. Chapman @cc_chapman cc-chapman.com

“Give me six hours to chop
down a tree and I will spend the
first four sharpening the axe.”
- Abraham Lincoln

#cmworld

C.C. Chapman @cc_chapman cc-chapman.com

WHAT
IS
UNIQUE
ABOUT
YOU?

#cmworld

C.C. Chapman @cc_chapman cc-chapman.com

Think Visually

THINK VISUALLY
#cmworld

C.C. Chapman @cc_chapman cc-chapman.com

People
Places
Passions

#cmworld

C.C. Chapman @cc_chapman cc-chapman.com

DEVELOP AN EDITORIAL CALENDAR

#cmworld

C.C. Chapman @cc_chapman cc-chapman.com

KEEP AN EYE ON WHAT
OTHERS ARE DOING

#cmworld

C.C. Chapman @cc_chapman cc-chapman.com

THINK LONG TERM
#cmworld

C.C. Chapman @cc_chapman cc-chapman.com

ALWAYS BE CONSUMING
#cmworld

C.C. Chapman @cc_chapman cc-chapman.com

NEVER
STOP
LISTENING

#cmworld

C.C. Chapman @cc_chapman cc-chapman.com

cc.chapman@gmail.com
For Questions or Help

#cmworld

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Insurers' journeys to build a mastery in the IoT usage

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Organisational success today depends on effective communication and collaboration with individuals from cultures with varying beliefs and practices. Indeed, with the workforce increasingly comprised of people of varying cultural backgrounds, leaders must now prioritise the significance of cultural competence in the workplace. Ensuring cultural competence at every level of your organisation cannot be understated. While cultural disparities can manifest in different ways, as a leader, you must build deep and nuanced cultural competence skills and education to accurately spot, address and alleviate the various scenarios that can arise. Failing to recognise the importance of cultural competence or not acting to improve it can lead to cultural negligence. There are a few things to consider to ensure your organisation is on the right track. In this deck, you'll understand the importance of building cultural competence in the workplace. You'll also learn • The three (3) dimensions of Cultural Competence in the workplace • Key strategies to build a culturally competent workforce • Major benefits you stand to gain by having a culturally competent team.

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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