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CONTINUUM
Human Centered
Design Innovation Process
© 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY & CONFIDENTIAL
CONTINUUM
"""  !
Continuum
Innovazione
con l’essere umano al
centro
PPeople
Tech.
Value
CONTINUUM
1989
La “lezione storica” di Continuum:
© 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY  CONFIDENTIAL
Nel 1988 Nike lancia la Air Jordan…….
Fase “0”: Scoprire
© 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY  CONFIDENTIAL
  !   
    
  $
  %
© 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY  CONFIDENTIAL
Sviluppo veloce
Nel 1989 Reebok presenta la Pump!
Progetto “segreto” di Nike
8 anni di investimenti
© 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY  CONFIDENTIAL
© 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY  CONFIDENTIAL
Progetto “segreto” di Nike
Risultato:
Le 3 domande fondamentali:
Chi?
Cosa?
Come?
© 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY  CONFIDENTIAL
Pianeta
Psicologia
Fisiologia
Fisica
Profitto
G. Zaccai - Human Centered Design Innovation Process - INNOVATION DAY
#   
   #
Back-Casting (
# ! : vedere e creare il futuro
G. Zaccai - Human Centered Design Innovation Process - INNOVATION DAY
!
Chi?
G. Zaccai - Human Centered Design Innovation Process - INNOVATION DAY
G. Zaccai - Human Centered Design Innovation Process - INNOVATION DAY
Cosa?
G. Zaccai - Human Centered Design Innovation Process - INNOVATION DAY
G. Zaccai - Human Centered Design Innovation Process - INNOVATION DAY
Come?
Decoding Good Drivers
The ultimate driving
machine
BMW / Driving the Information Superhighway
* BMW Website 2001
Risultati
© 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY  CONFIDENTIAL
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