Presentazione di Francesco Zonin - Vice Presidente, Casa Vinicola Zonin S.p.A. - 26 settembre 2013 - Camera di Commercio di Verona

1. 02/10/2013
The Zonin Family
and the US Market
Verona, 26-09-2013
Zonin Family Estate Brands.
estate brands
Casa Vinicola Zonin is the core
and support of the Zonin Family
Estates. Located in the most
highly regarded winemaking
regions in Italy and the US:
Veneto
Friuli
Piedmont
Lombardy
Tuscany
Apulia
Sicily
Virginia (USA)
USA
corporate presentation
2011.09
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2. 02/10/2013
facts & figures
company profile
Zonin Family & Casa Vinicola Zonin.
550 employees, with 250 at Gambellara (province of Vicenza) in the Veneto and
300 at the Family’s 10 wine estates.
140 Million Euros in Consolidated Turnover 2012 (+19% vs. 2010).
70% of Total Sales were from Export in over 100 countries.
2.000 planted vine hectares = 4,942 acres.
Bottles produced 2012: 40 million (in multiple formats).
corporate presentation
2011.09
Casa Vinicola Zonin International Department.
exports
Exports account
For 70% of total sales
and our wines are
currently distributed
in over 100 countries.
Casa Vinicola Zonin
around the world >
corporate presentation
2011.09
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3. 02/10/2013
Magis Project.
corporate presentation
2011.09
Magis Project.
Casa Vinicola Zonin USA History
Zonin USA was started as a means to increase control of the quality and distribution of Zonin wines,
Zonin Family Brand & Estate Wines in the United States. This is important to the Zonin family as they
work to maintain the quality of the wine "from the vine to the glass”.
Since the opening of our doors in 2003, Zonin
USA has grown form one employee, who worked
with various distributors and brokers to our
current level of 37 employees. Continued growth
is planned for as our sales continue to grow.
corporate presentation
2011.09
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4. 02/10/2013
Magis Project.
Casa Vinicola Zonin USA
Zonin USA is an independent business unit and performs all the main functions
from sales and marketing to importation. Its mission is to achieve a leadership role in
the U.S. market by providing wine solutions directly from the vineyard to the glass and
by ensuring the highest quality experience for all wine enthusiasts in all customer
segments.
Zonin USA provides added value to its customers by eliminating intermediaries
between the wine producer and the distributor. This allows Zonin USA to effectively
monitor and continuously improve its performance throughout the supply chain.
Zonin USA employs a strategy of organic growth, by reinvesting its total profits
generated back into human capital and marketing. This unique business model allows
Zonin USA to focus on its core business.
corporate presentation
2011.09
Casa Vinicola Zonin USA Path
Magis Project.
Sales:
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
Real Cases Gross Rev
$136,737
28,554
$1,063,377
123,332
$4,673,024
152,5625
$8,130,692
206,120
$9,855,012
288,003
$12,455,292
461,700
$18,033,263
600,000
$29,650,000
740,000
$42,659,130
870,000
$50,537,190
corporate presentation
2011.09
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5. 02/10/2013
corporate presentation
2011.09
Zonin Family Estate Brands.
history
Barboursville Vineyards is the original vinifera winegrowing estate
in the Monticello viticultural area of the Virginia Piedmont, and has
lead in proving the viability of Thomas Jefferson’s dream for the
production of wines of European derivation and style in this region.
Originally founded in the 18th Century as a diversified agricultural
plantation by the prominent Barbour family, the estate has
repeatedly made itself synonymous with leadership in the
Commonwealth.
corporate presentation
2011.09
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6. 02/10/2013
Zonin Family Estate Brands.
history
As Virginia’s Governor, Senator, Ambassador and Cabinet Secretary,
and second-generation heir to the estate, James Barbour exerted an
influence in the shaping of early national affairs second only to that of his
good friends and close neighbors, Jefferson and James Madison, and was
an innovative President of the Albemarle Agricultural Society.
With the planting of this vineyard in 1976 by Gianni Zonin the estate
resumed a regional leadership which had been established 200 years
before, achieving the viticultural destiny envisioned at the same time.
corporate presentation
2011.09
Zonin Family Estate Brands.
winery profile
Year of foundation: 1976
Climate: Temperate climate.
Area under vine: 72 hectares (180 acres).
Training method: Cordon Spur and Guyot.
Density: 5,000 plants per hectare (1,615 vines per acre)
Varietals: Chardonnay, Moscato, Pinot Grigio, Sauvignon Blanc,
Viognier, Barbera, Cabernet Franc, Cabernet Sauvignon, Merlot,
Nebbiolo, Petit Verdot, Sangiovese
corporate presentation
2011.09
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7. 02/10/2013
Zonin Family Estate Brands.
The Estate
The 1804 Inn
corporate presentation
2011.09
The Visitor’s
Center
Zonin Family Estate Brands.
Palladio Restaurant
corporate presentation
2011.09
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8. 02/10/2013
Zonin Family Estate Brands.
The 1804 Inn
corporate presentation
2011.09
Zonin Family Estate Brands.
the winemaker
“To make wine means to understand
the potential of the place, without
too much effort. The vine develops
at its best if it is accompanied and
supported by men, who then allows
the results to be reflected in time
through wine”. Luca Paschina
corporate presentation
2011.09
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