Podcamp 2015: We Are Cities case study
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Groundforce Digital presented a case study on their digital campaign for WeAreCities.ca. They discussed the key aspects of running a successful campaign, including having the right mindset, team, process, and tools. For WeAreCities.ca, the process involved discovery, design, development, implementation, and evaluation. The goal was to generate civic ideas and action plans by facilitating online roundtables. Groundforce's team then launched the campaign and will continue to evaluate its progress.
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Podcamp 2015: We Are Cities case study
- 1. contact@groundforcedigital.com www.groundforcedigital.com @GroundforceLive PODCAMP 2015 CHRIS COWPERTHWAITE 21 FEBRUARY 2015 How to run digital campaigns: WeAreCities.ca case study
- 3. AGENDA 1. Introductions 2. What makes a campaign great? 3. About We Are Cities 4. The Process
- 4. WHAT MAKES A CAMPAIGN GREAT?
- 5. THE MINDSET & VALUES “Cultural leadership is creative leadership. It utilizes the arts and various other assessable forms of creative public scholarship and open community spaces to educate and raise awareness. Cultural leaders are rooted in the community and committed to social justice. They are raw leaders with thick skin, unflinching determination, and a love for people that allows them to take the blows that may come even from the communities that they seek to help. They are social change agents and social servants. They understand that a leader is first a servant.” – Marshall Ganz Three Models of Leadership http://culturalorganizing.org/? tag=marshall-ganz
- 6. THE TEAM
- 7. THE PROCESS DISCOVERY & ASSESSMENT DESIGN DEVELOPMENT IMPLEMENT EVALUATE Business objectives Audience understanding Team skills assessment Feature list User Experience Brief Content strategy Group sketching Wireframes Style tile Prototyping Testing Initial release User acceptance testing (UAT) Content creation Second release Growth targets Communications plan Training Project management Project assessment Client feedback survey
- 9. TOOLS FOR LEADERS Toolkit Q&A Forum Point Person Assignment Member Profiles
- 10. WHAT IS WE ARE CITIES ALL ABOUT?
- 11. Invite others Submit your ideas Join or host a roundtable
- 12. ROUNDTABLES
- 13. ROUNDTABLES
- 14. Discuss & Vote Submit your ideas IDEAS FOR AN ACTION PLAN
- 15. THE PROCESS
- 16. DISCOVERY & ASSESSMENT DESIGN DEVELOPMENT IMPLEMENT EVALUATE Business objectives Audience understanding Team skills assessment Feature list User Experience Brief Content strategy Group sketching Wireframes Style tile Prototyping Testing Initial release User acceptance testing (UAT) Content creation Second release Growth targets Communications plan Training Project management Project assessment Client feedback survey
- 17. EXPERIENCE BRIEF 1. Goals 2. Audience 3. Mission & Principles 4. Features & Content
- 18. MAP THE USER EXPERIENCE
- 20. DISCOVERY & ASSESSMENT DESIGN DEVELOPMENT IMPLEMENT EVALUATE Business objectives Audience understanding Team skills assessment Feature list User Experience Brief Content strategy Group sketching Wireframes Style tile Prototyping Testing Initial release User acceptance testing (UAT) Content creation Second release Growth targets Communications plan Training Project management Project assessment Client feedback survey
- 21. CAMPAIGN! 1. Targets 2. Communications Strategy 3. Project Management 4. Reporting 5. Feedback
- 22. OUR TEAM Chad Story Lead UX and Content strategy Jesse Helmer VP of Data Chris Cowperthwaite President & Director of Training Jerad Gallinger Lead Developer and Designer A digital team manager and trainer who loves working with city- builders, campaigners and entrepreneurs on a mission. An web expert and designer working with progressive organizations for 10 years. Researcher, strategist and designer dedicated to creating beautiful online experiences. Campaign innovator and policy activist who’s been a candidate, fundraiser and that “guy who does data stuff”.
- 23. Office and mailing address Groundforce Digital 201 - 720 Bathurst Street Toronto, ON M5S 2R4 Canada CONTACT Groundforce Digital For general inquiries or the support desk: Phone: (647) 493-0286 General email inquiries: contact@groundforcedigital.com Email support desk: help@groundforcedigital.com Website: www.groundforcedigital.com Chris Cowperthwaite Founder & CEO Email: chris@groundforcedigital. com Skype: ccowpert Twitter: @cswc