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Podcamp 2015: We Are Cities case study

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At Podcamp Toronto 2015, this ses­sion offered a behind-the-scenes look at the national cam­paign We Are Cities.

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Podcamp 2015: We Are Cities case study

  1. 1. contact@groundforcedigital.com www.groundforcedigital.com @GroundforceLive PODCAMP 2015 CHRIS COWPERTHWAITE 21 FEBRUARY 2015 How to run digital campaigns: WeAreCities.ca case study
  2. 2. #WeAreCities #PCTO15
  3. 3. AGENDA 1. Introductions 2. What makes a campaign great? 3. About We Are Cities 4. The Process
  4. 4. WHAT MAKES A CAMPAIGN GREAT?
  5. 5. THE MINDSET & VALUES “Cultural leadership is creative leadership. It utilizes the arts and various other assessable forms of creative public scholarship and open community spaces to educate and raise awareness. Cultural leaders are rooted in the community and committed to social justice. They are raw leaders with thick skin, unflinching determination, and a love for people that allows them to take the blows that may come even from the communities that they seek to help. They are social change agents and social servants. They understand that a leader is first a servant.” – Marshall Ganz Three Models of Leadership http://culturalorganizing.org/? tag=marshall-ganz
  6. 6. THE TEAM
  7. 7. THE PROCESS DISCOVERY & ASSESSMENT DESIGN DEVELOPMENT IMPLEMENT EVALUATE Business objectives Audience understanding Team skills assessment Feature list User Experience Brief Content strategy Group sketching Wireframes Style tile Prototyping Testing Initial release User acceptance testing (UAT) Content creation Second release Growth targets Communications plan Training Project management Project assessment Client feedback survey
  8. 8. THE TOOLS Organizer Team Lead Team Members Prospects/ Supporters
  9. 9. TOOLS FOR LEADERS Toolkit Q&A Forum Point Person Assignment Member Profiles
  10. 10. WHAT IS WE ARE CITIES ALL ABOUT?
  11. 11. Invite others Submit your ideas Join or host a roundtable
  12. 12. ROUNDTABLES
  13. 13. ROUNDTABLES
  14. 14. Discuss & Vote Submit your ideas IDEAS FOR AN ACTION PLAN
  15. 15. THE PROCESS
  16. 16. DISCOVERY & ASSESSMENT DESIGN DEVELOPMENT IMPLEMENT EVALUATE Business objectives Audience understanding Team skills assessment Feature list User Experience Brief Content strategy Group sketching Wireframes Style tile Prototyping Testing Initial release User acceptance testing (UAT) Content creation Second release Growth targets Communications plan Training Project management Project assessment Client feedback survey
  17. 17. EXPERIENCE BRIEF 1. Goals 2. Audience 3. Mission & Principles 4. Features & Content
  18. 18. MAP THE USER EXPERIENCE
  19. 19. DISCOVERY & ASSESSMENT DESIGN DEVELOPMENT IMPLEMENT EVALUATE Business objectives Audience understanding Team skills assessment Feature list User Experience Brief Content strategy Group sketching Wireframes Style tile Prototyping Testing Initial release User acceptance testing (UAT) Content creation Second release Growth targets Communications plan Training Project management Project assessment Client feedback survey
  20. 20. CAMPAIGN! 1. Targets 2. Communications Strategy 3. Project Management 4. Reporting 5. Feedback
  21. 21. OUR TEAM Chad Story Lead UX and Content strategy Jesse Helmer VP of Data Chris Cowperthwaite President & Director of Training Jerad Gallinger Lead Developer and Designer A digital team manager and trainer who loves working with city- builders, campaigners and entrepreneurs on a mission. An web expert and designer working with progressive organizations for 10 years. Researcher, strategist and designer dedicated to creating beautiful online experiences. Campaign innovator and policy activist who’s been a candidate, fundraiser and that “guy who does data stuff”.
  22. 22. Office and mailing address Groundforce Digital 201 - 720 Bathurst Street Toronto, ON M5S 2R4 Canada CONTACT Groundforce Digital For general inquiries or the support desk: Phone: (647) 493-0286 General email inquiries: contact@groundforcedigital.com Email support desk: help@groundforcedigital.com Website: www.groundforcedigital.com Chris Cowperthwaite Founder & CEO Email: chris@groundforcedigital. com Skype: ccowpert Twitter: @cswc

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