1.
contact@groundforcedigital.com
www.groundforcedigital.com
@GroundforceLive
MARKETERS UNBOUND
21 MARCH 2015
Introduction to Groundforce Digital

2.
BUILD YOUR MOVEMENT
ABOUT GROUNDFORCE DIGITAL
Affordable and robust community organizing systems are
now available to all advocacy organizations and campaigns.
Groundforce Digital provides a full suite of digital services to
ensure you have the resources you need to deploy your web
site and digital campaigns. Most importantly, we act as a
partner, providing affordable advice and technology solutions
that grow with your organization.
WHO WE ARE
All of us at Groundforce Digital have worked extensively on
not-for-profit and political campaigns because we care deeply
about making contributions that have positive local impact.
We're immersed in technology and have all seen firsthand
what can happen when a bunch of ambitious, digitally-savvy
people rally around a cause. That’s the same experience we
want for our clients.
We’re problem solvers with a hands-on approach
that gets the job done.

3.
EMPOWERING YOUR PEOPLE
An effective mobilization campaign needs a lot
more than a great-looking web site, posters and
buttons.
On the ground organizing should be supported by
digital infrastructure and communications.
Online efforts alone will not work.
We will:
● Help you design a campaign organization
that empowers your members and
campaign workers
● Train your key organizers so they can train
others throughout the campaign
organization Three Models of Leadership http://culturalorganizing.org/?
tag=marshall-ganz

4.
SYSTEM THAT SCALES
NationBuilder is designed for
distributed community
organizing.
● Each Nation allows 5
permission sets to give your
organizers the access they
need
● Lists and website/email
themes can be shared
between any Nation
(standard)
● Subnations allow for tighter
integration between a parent
and chapter, while giving the
chapter the autonomy they
need to lead

5.
TOOLS FOR
LEADERS
Toolkit
Q&A Forum
Point Person Assignment
Member Profiles

6.
SERVICES FOR MOVEMENTS
WEB DESIGN & DEV FUNDRAISING DIGITAL COMMS & ADS FIELD ORGANIZING
● Organization sites
● Chapter sites
● Microsites/Campaign
sites
● Splash/landing pages
● Email-a-Rep & NB
Apps
● UX Brief
● Analytics review and
recommendations
● Fundraising
campaign
development
workshop
● Fundraising
landing page
● Peer-to-peer
fundraising
campaigns
● NationBuilder
finance module
configuration &
training
● Custom email
templates
● Video, photography
● Google Apps
● Ad copy & graphics
● Managed ad
campaigns
● Strategy consulting
● Team field organizing
training and resources
● NB Apps (e.g. Email-a-
Rep)
● Workflow coaching &
recommendations
● NationBuilder team
training
● Custom print sheet
development (e.g.
canvassing walk sheet)
Groundforce Digital provides services for grassroots movements to ensure both your central
organization and local chapters have access to the tools and training to succeed.

7.
THE PROCESS
DISCOVERY &
ASSESSMENT
DESIGN DEVELOPMENT IMPLEMENT EVALUATE
Business objectives
Audience
understanding
Team skills
assessment
Feature list
User Experience
Brief
Content strategy
Group sketching
Wireframes
Style tile
Prototyping
Testing
Initial release
User acceptance
testing (UAT)
Content creation
Second release
Growth targets
Communications
plan
Training
Project
management
Project assessment
Client feedback
survey

8.
Groundforce Digital was engaged by the
not-for-profit startup, Canadians for Clean
Prosperity, to build a highly-customized
advocacy website on NationBuilder.
The website features a custom action
centre, petition page and email-a-rep
widget.
CLEAN PROSPERITY
Advocating for Polluter Responsibility
PROJECT SHOWCASE

9.
ENGAGEMENT TOOLS
Email-A-Rep
Custom
Petition Page

10.
Evergreen CityWorks and The J.W.
McConnell Family Foundation’s Cities for
People project have partnered to engage
citizens across Canada in building a
national action plan for cities.
The campaign involves training staff,
regional organizers and supporting over
100 roundtable hosts in 50 cities across
Canada.
WE ARE CITIES
Building a National Action Plan for
Cities
PROJECT SHOWCASE

11.
1 Year, 50 Cities, 100 Hosts
The online forum provides training resources to
support over 100 Roundtable Hosts and Regional
Organizers.
Any Canadian individual or organization is
able to create their own event through the We
Are Cities NationBuilder site.

12.
OIL & WATER DON’T MIX
Michigan Land Use Institute campaign
to keep oil out of the Great Lakes
PROJECT SHOWCASE
In under a month, Groundforce Digital
worked with the Michigan Land Use
Institute to develop the campaign visual
identity and web site for Oil & Water Don’t
Mix.
The site features the campaign TV ad, a
custom petition page and embedded
merchandise store.
Site Action Centre and custom
Twitter widget
Campaign homepage
featuring TV ad and
narrative

13.
COMMON GROUND
A political party breaks new ground
by opening its policy process
PROJECT SHOWCASE
At the outset of the project, there were
some doubts within the Ontario Liberal
Party. Would people participate? Would
the team of volunteers overseeing the
campaign be able to keep up? Would it be
hijacked by supporters of other parties?
Using IdeaScale and NationBuilder
effectively, the campaign team succeeded.
Over 12,000 people from all over the
province contributed 1,701 ideas, discussed
those ideas and cast over 116,000 votes.
Read the case study.
Project branding applied to
IdeaScale
Mobile responsive version of
companion NationBuilder
site.

14.
NationBuilderCampaign Technology
Certified NationBuilder
consultants, custom theme
designers and developers.
Proven knowledge and
understanding of NationBuilder
page types, website setup, data
management and workflow
features.
Political Technology
Best International (Non-US)
Website
Campaigns & Elections
February 2013
Kathleen Wynne Ontario Liberal
Leadership Campaign
AWARDS & EXPERTISE

15.
OUR TEAM
Chad Story
Senior Advisor, User
Experience Design
Jesse Helmer
Vice-President
Chris Cowperthwaite
Founder & CEO
Jerad Gallinger
Senior Advisor, Development
A digital team manager and
trainer who loves working with
city-builders, campaigners and
entrepreneurs on a mission.
An web expert and designer
working with progressive
organizations for 10 years.
Researcher, strategist and
designer dedicated to creating
beautiful online experiences.
Campaign innovator, policy
activist and city councillor with
a background in local media
relations, online advertising,
campaigning and student
government.

16.
Office and mailing address
Groundforce Digital
701 - 170 Bloor Street West
Toronto, ON M5S 1T9
Canada
CONTACT
Groundforce Digital
For general inquiries or the support desk:
Phone: (647) 493-0286
General email inquiries: contact@groundforcedigital.com
Email support desk: help@groundforcedigital.com
Website: www.groundforcedigital.com
Chris Cowperthwaite
Founder & CEO
Email: chris@groundforcedigital.
com
Skype: ccowpert
Twitter: @cswc