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Marketers Unbound Summit – Intro to Groundforce Digital

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Affordable and robust community organizing systems are now available to all advocacy organizations and campaigns. Groundforce Digital provides a full suite of digital services to ensure you have the resources you need to deploy your web site and digital campaigns. Most importantly, we act as a partner, providing affordable advice and technology solutions that grow with your organization.

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Marketers Unbound Summit – Intro to Groundforce Digital

  1. 1. contact@groundforcedigital.com www.groundforcedigital.com @GroundforceLive MARKETERS UNBOUND 21 MARCH 2015 Introduction to Groundforce Digital
  2. 2. BUILD YOUR MOVEMENT ABOUT GROUNDFORCE DIGITAL Affordable and robust community organizing systems are now available to all advocacy organizations and campaigns. Groundforce Digital provides a full suite of digital services to ensure you have the resources you need to deploy your web site and digital campaigns. Most importantly, we act as a partner, providing affordable advice and technology solutions that grow with your organization. WHO WE ARE All of us at Groundforce Digital have worked extensively on not-for-profit and political campaigns because we care deeply about making contributions that have positive local impact. We're immersed in technology and have all seen firsthand what can happen when a bunch of ambitious, digitally-savvy people rally around a cause. That’s the same experience we want for our clients. We’re problem solvers with a hands-on approach that gets the job done.
  3. 3. EMPOWERING YOUR PEOPLE An effective mobilization campaign needs a lot more than a great-looking web site, posters and buttons. On the ground organizing should be supported by digital infrastructure and communications. Online efforts alone will not work. We will: ● Help you design a campaign organization that empowers your members and campaign workers ● Train your key organizers so they can train others throughout the campaign organization Three Models of Leadership http://culturalorganizing.org/? tag=marshall-ganz
  4. 4. SYSTEM THAT SCALES NationBuilder is designed for distributed community organizing. ● Each Nation allows 5 permission sets to give your organizers the access they need ● Lists and website/email themes can be shared between any Nation (standard) ● Subnations allow for tighter integration between a parent and chapter, while giving the chapter the autonomy they need to lead
  5. 5. TOOLS FOR LEADERS Toolkit Q&A Forum Point Person Assignment Member Profiles
  6. 6. SERVICES FOR MOVEMENTS WEB DESIGN & DEV FUNDRAISING DIGITAL COMMS & ADS FIELD ORGANIZING ● Organization sites ● Chapter sites ● Microsites/Campaign sites ● Splash/landing pages ● Email-a-Rep & NB Apps ● UX Brief ● Analytics review and recommendations ● Fundraising campaign development workshop ● Fundraising landing page ● Peer-to-peer fundraising campaigns ● NationBuilder finance module configuration & training ● Custom email templates ● Video, photography ● Google Apps ● Ad copy & graphics ● Managed ad campaigns ● Strategy consulting ● Team field organizing training and resources ● NB Apps (e.g. Email-a- Rep) ● Workflow coaching & recommendations ● NationBuilder team training ● Custom print sheet development (e.g. canvassing walk sheet) Groundforce Digital provides services for grassroots movements to ensure both your central organization and local chapters have access to the tools and training to succeed.
  7. 7. THE PROCESS DISCOVERY & ASSESSMENT DESIGN DEVELOPMENT IMPLEMENT EVALUATE Business objectives Audience understanding Team skills assessment Feature list User Experience Brief Content strategy Group sketching Wireframes Style tile Prototyping Testing Initial release User acceptance testing (UAT) Content creation Second release Growth targets Communications plan Training Project management Project assessment Client feedback survey
  8. 8. Groundforce Digital was engaged by the not-for-profit startup, Canadians for Clean Prosperity, to build a highly-customized advocacy website on NationBuilder. The website features a custom action centre, petition page and email-a-rep widget. CLEAN PROSPERITY Advocating for Polluter Responsibility PROJECT SHOWCASE
  9. 9. ENGAGEMENT TOOLS Email-A-Rep Custom Petition Page
  10. 10. Evergreen CityWorks and The J.W. McConnell Family Foundation’s Cities for People project have partnered to engage citizens across Canada in building a national action plan for cities. The campaign involves training staff, regional organizers and supporting over 100 roundtable hosts in 50 cities across Canada. WE ARE CITIES Building a National Action Plan for Cities PROJECT SHOWCASE
  11. 11. 1 Year, 50 Cities, 100 Hosts The online forum provides training resources to support over 100 Roundtable Hosts and Regional Organizers. Any Canadian individual or organization is able to create their own event through the We Are Cities NationBuilder site.
  12. 12. OIL & WATER DON’T MIX Michigan Land Use Institute campaign to keep oil out of the Great Lakes PROJECT SHOWCASE In under a month, Groundforce Digital worked with the Michigan Land Use Institute to develop the campaign visual identity and web site for Oil & Water Don’t Mix. The site features the campaign TV ad, a custom petition page and embedded merchandise store. Site Action Centre and custom Twitter widget Campaign homepage featuring TV ad and narrative
  13. 13. COMMON GROUND A political party breaks new ground by opening its policy process PROJECT SHOWCASE At the outset of the project, there were some doubts within the Ontario Liberal Party. Would people participate? Would the team of volunteers overseeing the campaign be able to keep up? Would it be hijacked by supporters of other parties? Using IdeaScale and NationBuilder effectively, the campaign team succeeded. Over 12,000 people from all over the province contributed 1,701 ideas, discussed those ideas and cast over 116,000 votes. Read the case study. Project branding applied to IdeaScale Mobile responsive version of companion NationBuilder site.
  14. 14. NationBuilderCampaign Technology Certified NationBuilder consultants, custom theme designers and developers. Proven knowledge and understanding of NationBuilder page types, website setup, data management and workflow features. Political Technology Best International (Non-US) Website Campaigns & Elections February 2013 Kathleen Wynne Ontario Liberal Leadership Campaign AWARDS & EXPERTISE
  15. 15. OUR TEAM Chad Story Senior Advisor, User Experience Design Jesse Helmer Vice-President Chris Cowperthwaite Founder & CEO Jerad Gallinger Senior Advisor, Development A digital team manager and trainer who loves working with city-builders, campaigners and entrepreneurs on a mission. An web expert and designer working with progressive organizations for 10 years. Researcher, strategist and designer dedicated to creating beautiful online experiences. Campaign innovator, policy activist and city councillor with a background in local media relations, online advertising, campaigning and student government.
  16. 16. Office and mailing address Groundforce Digital 701 - 170 Bloor Street West Toronto, ON M5S 1T9 Canada CONTACT Groundforce Digital For general inquiries or the support desk: Phone: (647) 493-0286 General email inquiries: contact@groundforcedigital.com Email support desk: help@groundforcedigital.com Website: www.groundforcedigital.com Chris Cowperthwaite Founder & CEO Email: chris@groundforcedigital. com Skype: ccowpert Twitter: @cswc

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