- People are consuming media in different ways as internet and broadband penetration has increased significantly over the last four years, with online news becoming a regular part of many people's daily news diet. - The concept of "convergence" refers to the blending of creation, distribution, and consumption of media across multiple platforms like print, online, mobile, and broadcast. - Younger internet users in particular are forming new news gathering habits oriented around digital platforms rather than traditional local newspapers or television news.